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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Make sure that your messaging, tone, and the content you share align with the professional identity you want to project. Share case studies, write posts that highlight your analytical approach, and offer insights backed by data.

Branding 293
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Behavioural Design Case Study: Headspace

The Product Coalition

Buddy board Interactions are also limited to sending a few templated messages like ‘You are doing great!’, ‘you deserve some Headspace today!’ Local message The App tries to harness the innate human need for connectedness and emotional support. It does not show exactly what were the activities or streak counts of his buddies.

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Launch Twitter Stories?—?A Product Case Study

The Product Coalition

A Product Case Study Introduce Twitter stories as a feature and back it with proper data to pitch the idea to Jack Dorsey. Understanding Twitter Twitter is a micro-blogging and social networking service, on which users post and interact with messages known as “tweets”. Launch Twitter Stories?—?A

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The Secret Art of Unlocking Millions in Revenue with Small Changes

Piyanka Jain

I’ve seen first-hand how tiny data-driven tweaks can lead to massive business results, and I’m going to share how to accomplish those with a little case study. So, we made a simple change: we highlighted the premium membership section and adjusted the messaging to make the benefits of upgrading crystal clear.

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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience.

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A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

A few extremely well-chosen objectives impart a clear message about what we say ‘yes’ to and what we say ‘no’ to.”. The post A Practical Guide for Product Strategy From Almundo: A Case Study: appeared first on Mind the Product. The one thing an MBO system should provide par excellence is focus. Roadmaps are Dead!

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525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD

Product Innovation Educators

Analyzing the Milkshake Case Study The milkshake story illustrates how JTBD helps us understand existing products. The Snickers vs. Milky Way Case Study Another interesting JTBD example comes from Chris Spiek, who shared it in episode 057 of this podcast. The story involves two candy bars: Snickers and Milky Way.