Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Use Case Studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Roy Madden

JANUARY 29, 2021

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels. Grow and lead the product marketing team.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 12, 2024

In this article, we’ll cover the basics of product positioning and messaging and a brief overview of improving your homepage. TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. Book a seat. Who is Anthony Pierri? What is positioning?

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Market research insights.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content. Email marketing.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. User persona : Useful for product development and user experience design. Reviews : Gather feedback from user reviews on your product to identify recurring themes and highlight common user frustrations or desires.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

JUNE 16, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Looking into tools for product marketing managers?

Product Marketing 40

Product Marketing Data Visualization Research Software Feedback Software 40

The Product Coalition

JULY 6, 2022

Lean product management is an iterative, incremental development method that allows teams and businesses to build better products faster. It’s an actionable framework to achieve this product-market fit. There is more market research done and the product is built based on the research and needs.

Startups 145

Startups User Testing Feedback Software Product Research 145

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. The website has 7 different landing pages for various use cases and roles.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Intercom, Inc.

OCTOBER 15, 2020

People keep talking about product market fit. When you go deep into that world, you start to realize there’s actually very little fit in a lot of cases. But as a product person and, or a sales person, I actually need to think how do I make it handy? I think the other part is marketing.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

The Product HQ

JUNE 20, 2024

One of the most critical components of product management is product marketing. Product marketers play a crucial role in new product development and product launches. Their efforts can be the difference between a successful product launch and a failed product. Let’s check them out.

Product Marketing 40

Product Marketing Marketing Onboarding KPIs Customer Experience 40

Userpilot

FEBRUARY 21, 2022

A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The aim of the pre-launch phase is to get your product and your business ready. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. jobs to be done.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Good Product Manager

APRIL 21, 2015

One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. It’s fairly common for product managers to come up with their own spreadsheets or formulas to do this evaluation. You can also see picks for other roles like product marketing.).

Research Software 74

Research Software Product Research Feedback Software User Testing 74

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. How do you write product messaging?

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

APRIL 24, 2024

There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it! Collect customer feedback through surveys We’ve already touched upon Userpilot’s survey functionality but that was just the tip of the iceberg.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Userpilot

JULY 23, 2024

It boasts a ton of dedicated product analytics features among others. Some of its key features include: Custom dashboards : You can effortlessly create custom dashboards to track metrics relating to your in-app product marketing campaigns, such as feature adoption rates , activation rates , upsell rates, etc.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

Userpilot

AUGUST 19, 2024

The specific responsibilities of a head of product can vary depending on the size and structure of the organization, but their overall goal is to drive the success of the product and contribute to the company’s growth. Their webinars often focus on real-world examples and case studies.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 18, 2024

The product analyst provides clear and actionable insights to stakeholders about the product and enables them to make data-driven product decisions. Collection of customer feedback : A product analyst gathers customer feedback via in-depth one-on-one interviews, surveys for a focus group, or even opinion polls.

Data Visualization 52

Data Visualization Analytic Tools Product Research Research Software 52

The Product HQ

APRIL 20, 2024

A side project could be anything from a tangible iPhone app, wireframe, or even a PowerPoint case study. You could volunteer to help a non-profit or small business with international product marketing or you could just do some research on a company’s current product / and show how you might improve it.

Customer Experience 52

Customer Experience Product Manager Product Management Research Software 52

The Product Coalition

JANUARY 12, 2024

By Tremis Skeete , for Product Coalition Product Coalition as a community, strives to understand how product management works, and depending on the industry, business, product or service, or context —  the real reasons why. Emphasis on constructive perspectives and opinions. Let’s put our cards on the table.

Reporting Tools 115

Reporting Tools Education Research Software Construction 115

Good Product Manager

DECEMBER 4, 2016

Here’s a few other things I’ve been working on: I’ll be in San Francisco this Friday, December 9 to present a keynote on “Sorting out Product Marketing and Product Management” at the Product Marketing Community conference. — Jeff Lash (@jefflash) November 18, 2016.

Product Manager 60

Product Manager Product Management Management Management 60

Good Product Manager

DECEMBER 4, 2016

Here’s a few other things I’ve been working on: I’ll be in San Francisco this Friday, December 9 to present a keynote on “Sorting out Product Marketing and Product Management” at the Product Marketing Community conference. YOPf8bCIR4. — Jeff Lash (@jefflash) November 18, 2016.

Product Manager 60

Product Manager Product Management Management Management 60

Userpilot

JANUARY 26, 2024

By promoting the product as a solution to user problems, product-led content drives new user acquisition , helps existing users fully realize the product value , and establishes the company as trustworthy and reputable. Start creating your product-led content strategy with customer research to identify their issues.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

AUGUST 17, 2024

Coordinate Cross-Functional Teams : Ensure seamless communication and collaboration between development, marketing, sales, and customer support teams. Conduct Market Research : Conduct thorough market research to identify emerging trends, market gaps, and potential product opportunities.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

AUGUST 28, 2024

TL;DR A head of product is a leadership role responsible for overseeing the development and management of a product or a portfolio of products, playing a crucial role in defining the product strategy, setting the product vision , and ensuring the successful execution of product initiatives.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 19, 2024

This guide will provide you with a comprehensive overview of the path to becoming a successful product assistant. A product assistant in the SaaS industry supports product managers by conducting market research , analyzing user feedback, and coordinating with cross-functional teams. Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? Customers have product sense too.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

MARCH 6, 2020

Here are some interesting Product case studies, scroll down [link]. Working in Product/Consultancy, it can be quite challenging to keep with everything Digital/Product-related as the digital wave constantly evolves. Tell us a bit about the products you’re working on and your day to day job.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

JUNE 27, 2024

The product analyst provides clear and actionable insights to stakeholders about the product and enables them to make data-driven product decisions. Collection of customer feedback : A product analyst gathers customer feedback via in-depth one-on-one interviews, surveys for a focus group, or even opinion polls.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52