BrainMates

NOVEMBER 27, 2022

Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. In other instances, it was a case of growing too big too soon.

Weak Development Team 52

Weak Development Team Development User Testing Product Research 52

Antwak Blog

MARCH 26, 2021

Market research is the process of gathering information about your business’s buyer personas, target audience and customers. The market research also provides a deep understanding of wide variations of things. What all things make up your market and the challenges you might face. Primary uses for Market Research .

Market Research 52

Market Research User Testing Product Research Marketing 52

freshtrax

MAY 26, 2021

Starbucks conducted market/user research in 1995 before actually entering the market. The market research provided interesting insights that led to targeting “women around the age of 30”, who were trendy and didn’t smoke. Starbuck Japan Localization Case Study – medium. – Seattle Business.

User Testing 131

User Testing Customer Feedback Customer Experience Product Research 131

Roy Madden

JANUARY 29, 2021

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Intercom, Inc.

NOVEMBER 20, 2018

Offering free access to some of these early contacts in return for social proof (case studies/ testimonials/ logos) is a useful way to get people using the product so future development decisions can be based on observed data rather than hypotheses. Again the goal here is to treat this stage of the process as primary market research.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Product Innovation Educators

NOVEMBER 4, 2024

Market Research Jack emphasizes that market research remains the most important skill for product managers. Modern approaches include: Advanced Research Technologies Eye tracking for user experience studies AI-powered customer insight analysis Predictive analytics for market trends Sensory analysis techniques 6.

User Testing 104

User Testing Research Software Analytic Tools Feedback Software 104

UX Planet

FEBRUARY 22, 2024

UX management best practices, from interviews and case studies with experts. How management of UX professionals directly affects ROI—both positively and negatively. What your UX team should be doing in order to grow your UX efforts across the organization. UX Management: Strategy and Tactics by Interaction Design Foundation.

User Testing 98

User Testing Data Visualization Research Software Customer Experience 98

Userpilot

JANUARY 8, 2024

Promote your case studies with paid ads on social media Case studies make a good customer acquisition strategy because they showcase how your best customers reached business success with your tool. Potential users will see themselves in the case studies and be encouraged to use your solution.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95

Alchemer Mobile

FEBRUARY 2, 2021

Participating in these groups is a great way to conduct market research (What is your target market talking about? There are several in-app solutions to choose from, but we recommend in-app messaging and/or market research surveys. What are their needs?), See you on the Top Charts!

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. Click to read Attention Insight’s Userpilot case study.

Research Software 88

Research Software Analytic Tools Product Marketing Product Research 88

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one.

Research Software 90

Research Software Feedback Software Analytic Tools Customer Experience 90

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. It illuminates your target audience, their pain points, and desires.

Branding 98

Branding User Testing Product Research Data Visualization 98

The Product Coalition

MARCH 24, 2021

This the turning point where everybody and everything is focused on winning the target niche market as fast as possible. Figure 2: Target Customer Scenario Canvas Case Study: Business Intelligence Software Figure 3 shows a ‘Target Customer Scenario Canvas’ example for a company that offers business intelligence solutions for online shops.

User Testing 136

User Testing Research Software User Friction Customer Experience 136

NextBigWhat

NOVEMBER 23, 2020

” 4/ As you read the case studies in the report, it’ll become evident how: – None of them started with a technology insight. – Solid consumer insights and market research team. What should I have?” – Change incentives for teams working on innovation to not focus on short term.

Customer Feedback 90

Customer Feedback User Testing Product Research Reporting Tools 90

Product Innovation Educators

SEPTEMBER 9, 2024

Case Study: Apple as an Analyzer (Fast Follower) While Apple is often seen as a highly innovative company, its success comes more from its role as an analyzer or fast follower.

Research Software 113

Research Software User Testing Customer Experience Analytic Tools 113

The Product Coalition

JANUARY 24, 2022

Note: In practice, actual TAM assumptions can be fetched from paid data of various marketing research companies eg IDC in India. SAM : Assumption 2 : Indian brands comprising Noise, Boat, and Fire-Boltt captured over two-thirds (2/3) of the total smartwatch market. TAM: The population of India is 1.4

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

Userpilot

AUGUST 12, 2024

A good way to do this is to share case studies and testimonials. Being consistent in your marketing messaging and positioning across channels builds credibility and makes customers feel more confident that your product delivers on its promises. Also, support your copy with testimonials, case studies , and reviews.

Messaging 90

Messaging Positioning Data Visualization User Testing 90

The Product Coalition

MARCH 11, 2024

These nudges subtly remind users of the limitations of the free tier, a tactic explored in a 2023 paper titled ‘The Nudge Effect in Freemium: How Interface Design Influences Upgrade Decisions’ published in the Journal of Marketing Research.

Research Software 110

Research Software Reporting Tools Artificial Inteligence Customer Experience 110

Userpilot

JULY 10, 2024

Understand your target audience thoroughly Understanding your target audience is vital for effective SaaS product marketing. Conduct detailed market research to identify customer pain points, preferences, and buying behaviors. This market research can be done through surveys , interviews, and user behavior monitoring tools.

Analytic Tools 86

Analytic Tools Feedback Software Research Software User Testing 86

Intercom, Inc.

OCTOBER 15, 2020

I would love to be part of that and I have many, many vacation interviews, because that’s the training case study we’re doing as we start to build out our training stuff is around vacations, because it’s just so horrible. I think the other part is marketing. Unpacking the language.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Pragmatic Marketing

JUNE 24, 2019

Your sales staff understands the questions that prospects have, customer service can identify the points of frustration and friction, your product marketing manager and development team have the best insights into how products work and so on. Use Case Studies. Combine storytelling with data science to create case studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

Your sales staff understands the questions that prospects have, customer service can identify the points of frustration and friction, your product marketing manager and development team have the best insights into how products work and so on. Use Case Studies. Combine storytelling with data science to create case studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Market research tools : Use comprehensive market research tools like Qualtrics to gather data on user demographics, psychographics, and market trends. Tracking in-app behavior with Userpilot.

User Testing 89

User Testing Research Software Data Visualization Feedback Software 89

Userpilot

AUGUST 29, 2022

The insights help evaluate product marketing strategies, understand the ideal customer profile , analyze the customer journey , and make data-driven decisions. There are six common types of marketing data and their sources: 1. Market research for discovering common pain points. Market research insights.

Data Visualization 88

Data Visualization Customer Feedback Customer Experience User Testing 88

The Product Coalition

JANUARY 25, 2021

You can conduct market research, send a survey to your customers that goes beyond the usual questions about the product, work on a few white papers, tips & tricks, FAQ’s, cheat s s, best practices, and more. Read: 5 basic mistakes product managers still make ] There are plenty of other ways to create high-quality content.

Product Research 95

Product Research User Testing Customer Experience Reporting Tools 95

The Product Coalition

JULY 6, 2022

There is more market research done and the product is built based on the research and needs. The Lean Startup Model at Google: A case study Google is one of the biggest companies in the world, with over 1.4 As the team is making tweaks, the product becomes more and more complicated.

Startups 130

Startups User Testing Feedback Software Product Research 130

UX Studio: Product Management

AUGUST 17, 2018

Check how we did exactly that in one of our case studies.). In such cases, professional market research may work better for starters. To see how to complement usability testing for the best insights at the right time, read about some other main UX research methods here. What NOT to use it for? When to do it?

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Good Product Manager

APRIL 21, 2015

Product managers usually have a long list of ideas from a variety of sources – customer or sales requests, competitor products, executive “suggestions,” market research insight – and they need to figure out how to score each idea to separate the good from the bad and prioritize the good ones for development.

Research Software 74

Research Software Product Research Feedback Software User Testing 74

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. Do market research to develop your buyer persona.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

Data Visualization 50

Data Visualization Product Research Research Software User Testing 50

Userpilot

AUGUST 18, 2024

A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

Feedback Software 79

Feedback Software Research Software User Testing Product Research 79

Userpilot

JUNE 19, 2024

Plan and execute go-to-market strategies for new product launches, including developing launch plans, pricing strategies , and promotional campaigns. Create and maintain marketing collateral such as product guides , whitepapers, case studies, and demo videos to support sales and marketing efforts.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JANUARY 26, 2024

Product-led content comes in different formats, including videos , case studies , blog posts, research reports, checklists , newsletters , and social media posts. Start creating your product-led content strategy with customer research to identify their issues.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

FEBRUARY 21, 2022

During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. The SaaS launch phase: Implementing your Go-To-Market (GTM) strategy.

Research Software 87

Research Software Feedback Software Onboarding KPIs Product launches 87

The Product Guy

OCTOBER 8, 2024

Present customer feedback, market research, or case studies to make your case. One of the best ways to do this is by building strong relationships based on trust and credibility. When senior leadership pushes for a feature that doesn’t align with the product vision, use data to guide the conversation.

Customer Feedback 60

Customer Feedback Data Visualization Product Management Product Manager 60

Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. What is B2B marketing? Do your market research. User segmentation with Userpilot.

B2B 93

B2B User Testing Research Software Analytic Tools 93

Userpilot

AUGUST 19, 2024

Head of product’s main responsibilities Key responsibilities of a head of product typically include: Defining product strategy : Conducting market research, gathering customer insights , analyzing competitor landscapes, and identifying market opportunities to shape the overall product strategy.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52