Alchemer Mobile

OCTOBER 11, 2024

VoC data is particularly valuable when you don’t have a branded case study, customer testimonial, or referral to rely on. Downright comforting pace-of-mind wise.” – Project Director at Market Research Firm Price objections Customer objection: “You’re too expensive.”

Data Visualization 185

Data Visualization User Testing Reporting Tools Customer Feedback 185

DISQO

MAY 10, 2018

” Only using traditional market research methods wouldn’t work either, because MRLN wasn’t certain on which customer segment to focus on. The post Case study: How Alpha enabled a corporate-incubated startup to validate a product offering 3x faster appeared first on Alpha. MRLN is growing!

Product Research 75

Product Research Startups User Testing Reporting Tools 75

Product Innovation Educators

NOVEMBER 4, 2024

Market Research Jack emphasizes that market research remains the most important skill for product managers. Modern approaches include: Advanced Research Technologies Eye tracking for user experience studies AI-powered customer insight analysis Predictive analytics for market trends Sensory analysis techniques 6.

User Testing 103

User Testing Research Software Analytic Tools Feedback Software 103

Userpilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. Click to read Attention Insight’s Userpilot case study.

Research Software 93

Research Software Analytic Tools Product Marketing Product Research 93

UX Planet

FEBRUARY 22, 2024

UX management best practices, from interviews and case studies with experts. How management of UX professionals directly affects ROI—both positively and negatively. What your UX team should be doing in order to grow your UX efforts across the organization. UX Management: Strategy and Tactics by Interaction Design Foundation.

User Testing 96

User Testing Data Visualization Research Software Customer Experience 96

Userpilot

AUGUST 12, 2024

A good way to do this is to share case studies and testimonials. Being consistent in your marketing messaging and positioning across channels builds credibility and makes customers feel more confident that your product delivers on its promises. Also, support your copy with testimonials, case studies , and reviews.

Messaging 94

Messaging Positioning Data Visualization User Testing 94

Userpilot

JANUARY 8, 2024

Promote your case studies with paid ads on social media Case studies make a good customer acquisition strategy because they showcase how your best customers reached business success with your tool. Potential users will see themselves in the case studies and be encouraged to use your solution.

Analytic Tools 99

Analytic Tools Research Software Feedback Software Customer Experience 99

Userpilot

JUNE 19, 2024

Plan and execute go-to-market strategies for new product launches, including developing launch plans, pricing strategies , and promotional campaigns. Create and maintain marketing collateral such as product guides , whitepapers, case studies, and demo videos to support sales and marketing efforts.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Guy

OCTOBER 8, 2024

Present customer feedback, market research, or case studies to make your case. One of the best ways to do this is by building strong relationships based on trust and credibility. When senior leadership pushes for a feature that doesn’t align with the product vision, use data to guide the conversation.

Customer Feedback 60

Customer Feedback Data Visualization Product Management Product Manager 60

Product Innovation Educators

SEPTEMBER 9, 2024

Case Study: Apple as an Analyzer (Fast Follower) While Apple is often seen as a highly innovative company, its success comes more from its role as an analyzer or fast follower.

Research Software 112

Research Software User Testing Customer Experience Analytic Tools 112

Userpilot

AUGUST 19, 2024

Head of product’s main responsibilities Key responsibilities of a head of product typically include: Defining product strategy : Conducting market research, gathering customer insights , analyzing competitor landscapes, and identifying market opportunities to shape the overall product strategy.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 10, 2024

Understand your target audience thoroughly Understanding your target audience is vital for effective SaaS product marketing. Conduct detailed market research to identify customer pain points, preferences, and buying behaviors. This market research can be done through surveys , interviews, and user behavior monitoring tools.

Analytic Tools 90

Analytic Tools Feedback Software Research Software User Testing 90

Roy Madden

JANUARY 29, 2021

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. It illuminates your target audience, their pain points, and desires.

Branding 98

Branding User Testing Product Research Data Visualization 98

freshtrax

MAY 26, 2021

Starbucks conducted market/user research in 1995 before actually entering the market. The market research provided interesting insights that led to targeting “women around the age of 30”, who were trendy and didn’t smoke. Starbuck Japan Localization Case Study – medium. – Seattle Business.

User Testing 131

User Testing Customer Feedback Customer Experience Branding 131

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one.

Research Software 93

Research Software Feedback Software Analytic Tools Customer Experience 93

Userpilot

AUGUST 28, 2024

Head of product’s main responsibilities Key responsibilities of a head of product typically include: Defining product strategy : Conducting market research, gathering customer insights , analyzing competitor landscapes, and identifying market opportunities to shape the overall product strategy.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JANUARY 26, 2024

Product-led content comes in different formats, including videos , case studies , blog posts, research reports, checklists , newsletters , and social media posts. Start creating your product-led content strategy with customer research to identify their issues.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

BrainMates

OCTOBER 20, 2024

For product managers: Conducting market research, analysing customer feedback, and staying close to the voice of the customer are key strategies to close this gap. A Case Study in Closing the Gaps: Amazon Amazon is often cited as a leader in delivering seamless customer experiences.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

Userpilot

AUGUST 17, 2024

TL;DR This is a collaborative individual who supports product managers by conducting market research , analyzing user feedback, and coordinating with cross-functional teams. A product assistant helps streamline product development processes, gather and analyze user feedback , and contribute to market research.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

The Product HQ

APRIL 20, 2024

A side project could be anything from a tangible iPhone app, wireframe, or even a PowerPoint case study. You could volunteer to help a non-profit or small business with international product marketing or you could just do some research on a company’s current product / and show how you might improve it.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Userpilot

AUGUST 30, 2024

Head of product’s main responsibilities Key responsibilities of a head of product typically include: Defining product strategy : Conducting market research, gathering customer insights , analyzing competitor landscapes, and identifying market opportunities to shape the overall product strategy.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Market research tools : Use comprehensive market research tools like Qualtrics to gather data on user demographics, psychographics, and market trends. Tracking in-app behavior with Userpilot.

User Testing 94

User Testing Research Software Data Visualization Feedback Software 94

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. Do market research to develop your buyer persona.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

AUGUST 18, 2024

A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

Feedback Software 83

Feedback Software Research Software User Testing Product Research 83

The Product Coalition

MARCH 11, 2024

These nudges subtly remind users of the limitations of the free tier, a tactic explored in a 2023 paper titled ‘The Nudge Effect in Freemium: How Interface Design Influences Upgrade Decisions’ published in the Journal of Marketing Research.

Research Software 108

Research Software Reporting Tools Artificial Inteligence Customer Experience 108

Userpilot

AUGUST 17, 2024

Coordinate Cross-Functional Teams : Ensure seamless communication and collaboration between development, marketing, sales, and customer support teams. Conduct Market Research : Conduct thorough market research to identify emerging trends, market gaps, and potential product opportunities.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

AUGUST 28, 2024

Head of product’s main responsibilities Key responsibilities of a head of product typically include: Defining product strategy : Conducting market research, gathering customer insights , analyzing competitor landscapes, and identifying market opportunities to shape the overall product strategy.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

JUNE 18, 2024

Here is a breakdown of what a product analyst does: Market research for trends identification : A product analyst conducts market research , gathers historical data, and identifies the trends and patterns that are pivotal in making the right product decisions.

Data Visualization 52

Data Visualization Analytic Tools Product Research Research Software 52

Userpilot

AUGUST 19, 2024

TL;DR A product assistant supports product managers in the SaaS industry by conducting market research , analyzing user feedback, and coordinating with cross-functional teams to guide product development and enhance software solutions. Let’s dive in! What is the role of a product manager assistant?

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

NextBigWhat

NOVEMBER 23, 2020

” 4/ As you read the case studies in the report, it’ll become evident how: – None of them started with a technology insight. – Solid consumer insights and market research team. What should I have?” – Change incentives for teams working on innovation to not focus on short term.

Customer Feedback 90

Customer Feedback User Testing Product Research Reporting Tools 90

People-First Product Leadership

MARCH 10, 2024

That's why I never rely on market research. It means mixing together insight into customer wants, needs and expectations with market trends, emerging technology developments, and competitor insight plus the company’s unique product know how. People don't know what they want until you show it to them.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

AUGUST 28, 2024

Coordinate Cross-Functional Teams : Ensure seamless communication and collaboration between development, marketing, sales, and customer support teams. Conduct Market Research : Conduct thorough market research to identify emerging trends, market gaps, and potential product opportunities.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

AUGUST 29, 2022

The insights help evaluate product marketing strategies, understand the ideal customer profile , analyze the customer journey , and make data-driven decisions. There are six common types of marketing data and their sources: 1. Market research for discovering common pain points. Market research insights.

Data Visualization 92

Data Visualization Customer Feedback Customer Experience User Testing 92

Userpilot

APRIL 21, 2024

Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. The website has 7 different landing pages for various use cases and roles. It also includes case studies illustrating the benefits of the tool. Attest website. Attest landing pages.

Research Software 82

Research Software Feedback Software User Testing Reporting Tools 82

Pragmatic Marketing

JUNE 24, 2019

Your sales staff understands the questions that prospects have, customer service can identify the points of frustration and friction, your product marketing manager and development team have the best insights into how products work and so on. Use Case Studies. Combine storytelling with data science to create case studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

Your sales staff understands the questions that prospects have, customer service can identify the points of frustration and friction, your product marketing manager and development team have the best insights into how products work and so on. Use Case Studies. Combine storytelling with data science to create case studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70