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From objectives to roadmap, the strategy behind product development?—?Part I: A data driven…

The Product Coalition

From objectives to roadmap, the strategy behind product development?—?Part Objectives key results (OKR) is a popular management strategy framework for defining and tracking objectives (goals) and their outcomes. Based on the case study above we can define the following objectives. What are OKRs? Increase app usage.

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Made With the Finest Rainbows: Was Starbucks’ Unicorn Frappuccino a Success?

Mind the Product

Design to Your KPI. I don’t think that the sheer number of UFs sold was Starbucks’ leading KPI for this product. I’d propose that their primary KPI was shares and exposure, and for that they did a marvelous job. @oceanslimebakery posted: “I had to go to three different Starbucks to get this!”

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Key Product Manager Goals For Successful Product Development

The Product Coalition

In the world of SaaS (software as a service) it usually comes down to one person who devises a strategy for developing and unraveling a perfect product. For example, creating case studies includes approaching potential partners, tracking their results, writing a study, and promoting it using SEO strategy or through paid campaigns.

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Every Product Needs a North Star Metric: Here’s How to Find Yours

Amplitude

An introduction to product strategy with examples of north star metrics across industries. The product north star is easily the most powerful and misunderstood product strategy framework in use today. How to use the north star to drive product strategy. a metric that serves as a key measure of your current product strategy.

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Every Product Needs a North Star Metric: Here’s How to Find Yours

Amplitude

The product north star is easily the most powerful and misunderstood product strategy framework in use today. We hope it serves as a guide to product leaders and managers around the world on why this metric matters, how to define it and how to use it to drive your long-term product strategy and growth. LinkedIn North Star Example.

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The Work of a Strategist

The Product Coalition

Product strategy, discovery, and delivery: These are the three general dimensions for which product managers are responsible to optimize in a customer-centric organization. Product strategy exists outside the well defined guideposts of dual-track agile (a product discovery and delivery methodology).

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SaaS Product Launch: How to Launch Your SaaS Product Step by Step

Userpilot

The launch phase revolves around building and implementing your go-to-market (GTM) strategy. Setting your KPIs will help you track the effectiveness of your marketing strategy. The launch phase: this is where you implement your go-to-market strategy. The SaaS launch phase: Implementing your Go-To-Market (GTM) strategy.