Intercom, Inc.

APRIL 3, 2018

For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. From outbound to inbound. The conversation typically ends after that click.

Outbound 218

Outbound Inbound User Testing Research Software 218

Intercom, Inc.

NOVEMBER 20, 2018

Offering free access to some of these early contacts in return for social proof (case studies/ testimonials/ logos) is a useful way to get people using the product so future development decisions can be based on observed data rather than hypotheses. Once in place, you need to embark on a lead generation initiative to fill the pipeline.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Inbound VS. Outbound for SaaS Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

BrainMates

SEPTEMBER 19, 2022

Case Study: How ReadyTech Use. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams. The post Case Study: How ReadyTech Use Product-Led In The Workforce Sector appeared first on Brainmates. Product-Led In The Workforce Sector.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. You’re going to have people that come through inbound, they’re going to raise their hand, and you want to talk to them, which are regular inbound processes.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Userpilot

AUGUST 18, 2024

In her upcoming talk on October 8th, Maja Voje will present a case study and talk about the nuances of launching AI-first products. In her book, Maja Voje highlights the following GTM motions: Inbound – This approach relies on creating value-driven content to attract prospects and generate leads.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

All About Product Management

APRIL 29, 2007

The primary value chain online activities are as follows: Inbound Logistics: Data feeds (RSS, XML, CSV…), ad slots, business pain, keyword research, availability of community tools (e.g. Outbound Logistics: Publishing to web both editorial staff and user generated content, fulfilling customers' requests (emailing newletters etc.

Technical Review 48

Technical Review Research Software White Paper Product Management 48