9 essential sales steps you need to grow your SaaS startup
Intercom, Inc.
NOVEMBER 20, 2018
Offering free access to some of these early contacts in return for social proof (case studies/ testimonials/ logos) is a useful way to get people using the product so future development decisions can be based on observed data rather than hypotheses. Again the goal here is to treat this stage of the process as primary market research.
Let's personalize your content