Intercom, Inc.
APRIL 3, 2018
For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. From outbound to inbound. The conversation typically ends after that click.
Intercom, Inc.
JUNE 7, 2022
For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects. Using live chat for sales, you can: Qualify inbound leads using customizable bots that ask relevant, targeted questions. Marketing qualified lead (MQL). Sales qualified lead (SQL).
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Intercom, Inc.
OCTOBER 13, 2020
Case study: Resolution Bot. Support teams get a lot of repeated inbound questions, which get tedious to answer. I think the ups and downs of that year – the things we are proud of, and the things we messed up – provide a good case study for how to approach an ML project.
Intercom, Inc.
OCTOBER 16, 2019
At this level, your customer acquisition strategy needs to primarily be an organic one, based on inbound marketing, such as creating quality content that educates the market and attracts prospects to your site. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.
Mixpanel
AUGUST 21, 2019
To illustrate, I’ll share a case study in which identifying trends in user behavior and understanding “the why” helped us supercharge user engagement and reduce churn. Highly engaged users regularly set vacations in the app, which automatically rejected all inbound leads while they were on vacation.
Intercom, Inc.
MARCH 29, 2018
The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. But it ended up working out, because we built our own inbound machine just in the nick of time. Read his full case study here. Eric: Yeah, totally.
Intercom, Inc.
NOVEMBER 20, 2018
Offering free access to some of these early contacts in return for social proof (case studies/ testimonials/ logos) is a useful way to get people using the product so future development decisions can be based on observed data rather than hypotheses. Create compelling content to help generate leads.
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