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Funnel Analysis Examples and Case Studies in 5 Industries

Amplitude

Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. However, conversion funnels are not a one-size-fits-all framework. Case Study: Rappi.

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Become a Resilient Product Manager: Applying the ABCDE Framework

People-First Product Leadership

What happens if today’s uncertain times lead people to move away from product management? Some in, or exploring, product management might answer, good - then more opportunities for me 😏 Potentially or are we seeing consolidation in the market, a la Airbnb CEO’s misunderstood statement from Figma Config 2023 ?

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New Course: Mastering Product Management

Sachin Rekhi

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

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Evangelizing Product Management: Overcoming Challenges and Roadblocks

The Product Guy

Evangelizing product management within an organization often comes with a variety of challenges and roadblocks. Product leaders must be prepared to face and overcome these obstacles to successfully drive the adoption of product management best practices. Start small and scrappy.

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Funnel Analysis Examples and Case Studies in 5 Industries

Amplitude

Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. However, conversion funnels are not a one-size-fits-all framework. Case Study: Rappi.

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Best Resources for Growth Product Managers

Userpilot

This guide will introduce you to the best resources available for growth product managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. Product School : Growth product management, user acquisition channels & experimentation frameworks.

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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.

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