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Product Marketing Messaging Framework: Key Elements & Examples

Userpilot

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. How can you create a framework that resonates with your target audience and drives engagement? Product marketing manager persona example.

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Product Marketing Strategy: Definition, Steps, and Examples

Userpilot

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

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Something to Get You Ready for 2025 Product Strategy Season

Product Management University

For all you product managers out there, here’s something that’ll help you energize stakeholders and separate the pretenders from the contenders when it comes to influencing your product priorities for 2025, and it won’t cost you a dime. A real world case study example to model your own after.

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501: How product managers can build people-first cultures – with Gary Harpst

Product Innovation Educators

How product managers should use the five-step model for creating team culture Watch on YouTube TLDR Product managers often face the challenge of significant responsibilities without formal authority. As product managers, we must navigate both these realms.

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook.

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New Course: Mastering Product Management

Sachin Rekhi

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

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The Playbook for Achieving Product-Market Fit

Mind the Product

One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit.