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In this casestudy, Katerina Suchkova, Group ProductManager at 15Five, explains how she and her team devised a prioritisation formula to get them through the challenge of 2020. The post Building a Bespoke Prioritisation Framework: A CaseStudy appeared first on Mind the Product.
Simultaneously, lockdown conditions and rising cases put immense pressure on healthcare personnel and researchers involved in the pandemic relief efforts. A framework to define our approach. With their initial ideas ready, they came together in two groups to collaborate, each group containing a mix of roles (UX, product, engineering).
That’s why casestudies are so valuable. Every day, I hear from productmanagers who want to know who the good discovery companies are. Any product team at any company can be a good discovery team. This is why I’m really excited to share today’s casestudy with you. Our industry is too old.
Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. Without it, product teams become feature teams focused on outputs and not outcomes. The Approach (the Frameworks). Playing to win by Alan G.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, productmanagement expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook.
Today, I want to share a casestudy with you about one of those bright spot teams. Before I coached this product team at SEEK , their productmanager had already taken my Continuous Interviewing and Rapid Prototyping courses. We want to take away the “that will never work here” excuse for the rest of the teams.
Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many productmanagers and marketers rely on funnel analysis to chart the different paths users take. However, conversion funnels are not a one-size-fits-all framework. CaseStudy: Rappi.
Christina Bourne explains why growth productmanagers shouldn't abandon their more traditional product development frameworks to deliver great monetizable experiences. Read more » The post Using traditional productframeworks in modern growth practices appeared first on Mind the Product.
A while ago, I was interviewing a VP of Product candidate for a client. They were on the casestudy portion of the interview, where they had to prioritize major initiatives for the company. You need to have a framework to know if they are the right choices for your business. We really need the help.”
A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.
In this ProductTank Toronto talk, Nate Archer, now Senior ProductManager at Ada shares with us a systematic approach to validating an idea by breaking it down into testable hypotheses. CaseStudy. It embraces the uncertainty inherent in what productmanagers do. A CaseStudy.
Ahead of the ninth Global Accessibility Awareness Day (GAAD) on May 21st and, at a time where digital products are very much in the spotlight, we’re digging deep into accessibility to better understand how we, as productmanagers, can improve our digital products. What’s right for my product?
Photo by Ian Schneider on Unsplash ProductManagement is one of the hottest and trending career options today. I’ve made the transition from an Analyst to a ProductManager (PM) , which is why many such aspirants often ask me for advice: How do I get into ProductManagement? That’s it folks.
Christensen’s words in mind, how can one use this theory to build magnificent products and onboard users that might otherwise never consider buying your product? The Jobs-to-be-done (JTBD) framework is a requirements definition activity that empowers startups and other businesses to build products customers truly want.
For all you productmanagers out there, here’s something that’ll help you energize stakeholders and separate the pretenders from the contenders when it comes to influencing your product priorities for 2025, and it won’t cost you a dime. A real world casestudy example to model your own after.
A good productmanager generally has a keen instinct for human behavior. However, the best productmanagers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. A Good Behavioral ProductManager Applies Basic Human Behavior Principles to Product Principles.
CaseStudy: Improve LinkedIn as a platform to reduce the churn due to degradation of content quality on the platform “Several users have started complaining about the quality of content on LinkedIn of late?—?claiming Framework 3 Month Plan 6 Month Plan METRIC WE WANT TO FOCUS ON? prioritization framework read here.
The right product marketing messaging framework can dramatically change your product’s position in the market and your productmanagement outcomes. How can you create a framework that resonates with your target audience and drives engagement? Let’s explore: What a product messaging framework is.
Given this framework, product-market fit can be seen as how well the assumptions and decisions you make in the top three product layers resonate with the market (the bottom two layers). To achieve product-market fit, your hypotheses and execution across all 5 layers must be solid. Additional ProductFrameworks.
Concepts like market research, gamification, growth loops, and development frameworks all make sense in theory , but what do they look like in the real world? Here are five household-name examples of productmanagement theory turned reality.
In productmanagement, prioritization is the compass that guides teams towards their ultimate goal: delivering a product that pays off and truly resonates with their audience. It’s the practical tool that helps managers navigate the complex path of development. What is a framework? What is a backlog?
Higher management feels the pressure of not getting projects out on time thereby having a considerable effect on the revenue of the company. Productmanagers feel that they are a part of the feature factory and not being able to concentrate on the vision and strategy of the product.
We are an empowered cross-functional team consisting of experts in engineering, design, user research, data analytics, and product. We’ve also recently expanded our product proposition to the US. What was your team’s approach to productmanagement like before you began working with Teresa? It was quite an intense pace.
In this post, we'll review a casestudy submission from one of our Exponent members, Sholanki Sarkar. If you want to brush up on the basics of answering Product Design Questions, check out Exponent’s lesson on how to ace the product design interview question. Question : Design a Smart Fridge.
Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many productmanagers and marketers rely on funnel analysis to chart the different paths users take. However, conversion funnels are not a one-size-fits-all framework. CaseStudy: Rappi.
What are the best productmanagement books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every productmanager’s bookshelf and some new releases too. Product-Led Growth by Wes Bush is the ultimate book on how to implement product-led growth and build winning products.
Most of our readers would have heard of Agile productmanagement. In fact, the biggest advantage that you can leverage from a startup perspective is Lean productmanagement (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.
How productmanagers should use the five-step model for creating team culture Watch on YouTube TLDR Productmanagers often face the challenge of significant responsibilities without formal authority. As productmanagers, we must navigate both these realms.
Beyond content and delivery, the keys to building a great product talk are: Engagement tactics. Tools/frameworks/models, and. For me, the most effective engagement tactic for product talks is casestudies – “what would you do?” It’s best if the outcome is unknown, and the case inspires debate.
Head to MTP Engage Manchester on February 7th and not only will you find hundreds of productmanagers under one roof, but also a collection of Mind the Product team members who’d love to meet you. When it comes to content, there are so many ways to get involved with Mind the Product and to write for us.
In building user-forming products, the first point of contact between user and product is very paramount to catching their attention and retaining it. seconds, as a productmanager how do you utilize that 8.25 seconds to optimize your product visibility? As the product is used, data is continuously collected.
Instead, we audition productmanagers (and Designers too for that matter) in the same way actors are auditioned for a movie. So, without further ado, this is how we are hiring the world's best product team. The rest are self-explanatory but I’ve abbreviated them below just in case. not the best candidate.
If somebody asks what’s the job of a productmanager, the only correct answer is?—?pretty In traditional businesses, the productmanager’s role is spread evenly across several departments or individuals. This requires productmanagers to maintain a well-organized, streamlined process of product development.
Which productmanagement books do you have on your shelf (or Kindle)? Whether you’re a seasoned productmanagement pro or just starting out on this thrilling journey, we’re pretty sure you’ll discover a book or two that will help you boost your productmanagement game.
Insights for productmanagers from a Scrum Master. Scrum is a frequently used approach for software projects and many other types of projects that would benefit from agility, including physical products. Summary of some concepts discussed for productmanagers. [3:03] It’s hard to pinpoint the actual moment.
Teeba recently joined Lightspeed Commerce as a Senior ProductManager. Teeba shared how she applied continuous discovery ideas and frameworks to her job search. I’ve always been fascinated by the discovery aspect of productmanagement,” says Teeba. “I Why did she take this approach?
The theme of the morning was that good culture is key to building great product. Julia Whitney’s opening keynote told us that regardless of our level in an organization chart, the nature of our jobs means that productmanagers have to be leaders. And leaders have an outsized impact on team performance. Think Bigger.
What happens if today’s uncertain times lead people to move away from productmanagement? Some in, or exploring, productmanagement might answer, good - then more opportunities for me 😏 Potentially or are we seeing consolidation in the market, a la Airbnb CEO’s misunderstood statement from Figma Config 2023 ?
The mistake most ProductManagers make is to focus on a too broad and large market segment because they fear a niche market will not be profitable enough. This is why I combine several good practices and frameworks to my own ‘Target Customer Scenario Canvas’ (figure 2). The most promising scenario is the one shown in figure 3.
Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech. He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how productmanagers can use these principles to improve their product development process.
Great productmanagers never stop learning. That's why we scoured our bookshelves to make a list of the best productmanagement books we could find. Fortunately, there is a cornucopia of stellar books perfect for productmanagers who want to learn everything from user-centric design principles to advancing their career.
This comprehensive guide will enable proactive productmanagers to figure out exactly how to craft documentation that will help users solve their problems and delight them. TL;DR User documentation describes any kind of helpful material intended for the user of a product. Goal setting framework. Visually appealing.
One of the key responsibilities of a productmanager is to decide what features and enhancements should be added to an offering. It’s fairly common for productmanagers to come up with their own spreadsheets or formulas to do this evaluation. Three Questions About ProductManagement.
There, he’ll share his framework to: Position your product. On October 8th, Anthony will guide you through his value proposition framework and explain how to position your product on your website more effectively. This talk is for founders, productmanagers, marketers, or anyone interested in product marketing.
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