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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

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Leveraging Voice of Customer Data: Turning Objections into Sales Opportunities

Alchemer Mobile

This framework emphasizes a collaborative problem-solving mindset to move the sale forward. This structured yet adaptable framework helps convert objections into opportunities to build trust and keep the opportunity moving. The Respond phase of this framework is where you’ll utilize VoC data to extract the insights you need.

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513: What product leaders need to know about making new product development work – with Jack Hsieh

Product Innovation Educators

He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how product managers can use these principles to improve their product development process. Market Research Jack emphasizes that market research remains the most important skill for product managers.

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How to Rewrite Your Homepage with Sharper Positioning & Messaging by Anthony Pierri

Userpilot

There, he’ll share his framework to: Position your product. On October 8th, Anthony will guide you through his value proposition framework and explain how to position your product on your website more effectively. This talk is for founders, product managers, marketers, or anyone interested in product marketing.

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The Customer Service Gap Model

BrainMates

One of the critical tools that can help product managers improve customer satisfaction is the SERVQUAL model or Customer Service Gap model , a framework for identifying and addressing gaps in service delivery. A Case Study in Closing the Gaps: Amazon Amazon is often cited as a leader in delivering seamless customer experiences.

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Product Marketing Strategy: Definition, Steps, and Examples

Userpilot

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. The SMART goal-setting framework.

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Top 5 Courses for Design Managers

UX Planet

UX management best practices, from interviews and case studies with experts. How management of UX professionals directly affects ROI—both positively and negatively. What your UX team should be doing in order to grow your UX efforts across the organization. UX Management: Strategy and Tactics by Interaction Design Foundation.