Intercom, Inc.

NOVEMBER 20, 2018

The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

The Product Coalition

JULY 6, 2022

It’s an actionable framework to achieve this product-market fit. The Lean Startup Model at Google: A case study Google is one of the biggest companies in the world, with over 1.4 You should study how they live and how they think. What is Lean product management (Lean or LPM)?

Startups 126

Startups Feedback Software User Testing Product Research 126

Userpilot

JUNE 28, 2024

Best tool for marketing automation – HubSpot : This tool helps users to grow traffic, convert more visitors, and create an efficient inbound marketing campaign. Create and maintain marketing collateral such as product guides , whitepapers, case studies, and demo videos to support sales and marketing efforts.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

AUGUST 19, 2024

HubSpot Academy webinars : Covers a broad range of topics related to customer success, inbound marketing, and customer relationship management , offering practical advice for SaaS professionals.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Intercom, Inc.

MAY 6, 2019

Here at Intercom, we worked with The Re-Wired Group early on to apply the Jobs to be Done framework to our product strategy. Customer testimonials, case studies and product demos are all great ways to help potential customers visualize the business outcomes that your product can drive for them.

Customer Experience 196

Customer Experience Onboarding KPIs User Testing Research Software 196

Userpilot

SEPTEMBER 5, 2022

What do you study for customer success? According to their page, the goal of the course is to give you the competence to fulfill the CSM role with “experiential learning,” offering interactive exercises based on real-life scenarios, case studies, and so on. Hubspot Academy Inbound Service Fundamentals. Price: Free.

User Testing 95

User Testing Customer Experience Customer Feedback Certifications 95

Userpilot

DECEMBER 15, 2021

Before we get into the strategies and frameworks for monetizing integrations, keep in mind this: If any integration is fundamental to your product functioning and delivering value, it should not be treated as an upsell. Case study with customers who wanted the integration. Paid advertising.

Customer Experience 97

Customer Experience Data Visualization Customer Feedback Webinar 97

Brian Balfour

OCTOBER 13, 2017

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. Content and inbound sales was the bread and butter of HubSpot's history. Subscribe to receive the rest of the series.

Framework 111

Framework User Testing Customer Experience Inbound 111

Intercom, Inc.

MARCH 29, 2018

The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. But it ended up working out, because we built our own inbound machine just in the nick of time. Is there a framework you use for selecting the best place to start?

Webinar 192

Webinar Inbound Download User Testing 192

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Inbound VS. Outbound for SaaS Marketing. Content Marketing.

Research Software 73

Research Software User Testing Outbound Marketing 73

Brian Balfour

JUNE 20, 2017

If you want to learn more about onboarding strategies and frameworks, consider applying for the next Reforge program here. Ultimately, their two most basic criteria evaluate an inbound Creator's breadth of reach and depth of relationship with their audience. l hope you enjoy the post.

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Research Software Onboarding KPIs User Testing Customer Experience 84