Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. Calendly includes its customers in growth loops.

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

UX Studio: Product Management

FEBRUARY 20, 2018

In this case study, I share with you the story of designing a high-end fashion store. In early 2017, Société hired us to design their new e-commerce store where users could browse and buy collections of selected contemporary designer brands. It was such a great experience that I wanted to create a web-store myself. The client.

User Testing 109

User Testing UX Product Research Research Software 109

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. I led half of the ten user tests with Bence as an observer.

Research Software 96

Research Software Analytic Tools Feedback Software UX 96

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

The Product Coalition

MARCH 1, 2022

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

Feedback Software 152

Feedback Software Customer Feedback User Testing Data Visualization 152

Mind the Product

OCTOBER 10, 2018

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. To help startups approach this challenge, Alan proposes four key areas of exploration: users, applications, data, and buyers.

User Testing 167

User Testing Product Marketing Marketing User Friction 167

Userpilot

SEPTEMBER 30, 2024

Try Userpilot and Take Your Messaging Strategies to the Next Level Get a Demo 14 Day Trial No Credit Card Required Identify your target audience and their pain points and needs Developing messaging strategies starts with taking some time to understand your audience’s wants, needs , and pain points. USP intersection.

Messaging 111

Messaging Research Software Analytic Tools User Testing 111

Product Talk

APRIL 8, 2020

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. How do we know when a pain point is worth pursuing?

Product Research 299

Product Research User Testing Research Software Data Visualization 299

Product Innovation Educators

SEPTEMBER 2, 2024

It guides product managers through the complex landscape of what customers need, want, and how they behave. It’s important because it helps uncover what customers need and want, even if they don’t know it themselves. These sessions could reveal unexpected pain points in current tools and spark ideas for innovative features.

User Testing 280

User Testing Product Research Market Research Research Software 280

Userpilot

AUGUST 5, 2024

Key elements of a product messaging framework include Target Audience, Value Proposition, Key Messages, Messaging Pillars, and Proof Points: Let’s go over the steps to create an effective product messaging framework: Research to identify your target customers : Gather high-quality data to build accurate user personas.

Messaging 105

Messaging Framework Feedback Software Research Software 105

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

User Testing 150

User Testing Research Software User Friction Customer Experience 150

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Collecting high-quality data for personas ensures they are based on real user behaviors and needs.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Userpilot

JULY 10, 2024

Create product-led content like blog posts and eBooks to solve customer pain points and increase reach with SEO optimization. Create a referral program with incentives to boost customer acquisition and reward loyal users through word-of-mouth. User persona example.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

UX Studio: Product Management

JANUARY 29, 2020

We conducted user research for the site and we will share what we’ve learned from it in the following case study. With this revamp, senior management hoped to achieve a radical improvement in their user experience, as opposed to the incremental refinements they had been working on in recent times.

User Testing 75

User Testing Product Research Research Software Customer Experience 75

Product Talk

FEBRUARY 12, 2020

This field draws people with diverse backgrounds and skill sets, and Lisa Orr is the perfect example of this. We then jammed those models into our platform so that customers could access the outputs in many ways.” Asking the customer to use a service that makes decisions for them means asking them to trust you. Tweet This.

Product Research 217

Product Research Data Visualization User Testing Research Software 217

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. Let’s consider a few examples: 1.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. Here are seven of the best advertising campaign examples in SaaS: 1. Get a demo.

Feedback Software 105

Feedback Software Analytic Tools Advertising Research Software 105

Userpilot

SEPTEMBER 8, 2022

What are some help center examples that can inspire you to create yours? You will also know how different it is from a knowledge base, as well as some of the best examples that can help you create one. You will also know how different it is from a knowledge base, as well as some of the best examples that can help you create one.

Feedback Software 98

Feedback Software Customer Experience User Testing Customer Feedback 98

Userpilot

NOVEMBER 20, 2022

Customer experience is so important for product growth and retention. Digitize customer experience to meet customers where they are – online. In this article, we’ll cover: What digital customer experience is and why you should do it. Important steps to digitize your customer experience.

Customer Experience 98

Customer Experience User Testing Customer Feedback Embedded Analytics 98

Userpilot

JULY 27, 2024

If your current SEO strategy is struggling to drive traffic and sales, it’s time to try a more customer-centric approach with product-led SEO. It centers your content creation strategy on actual product-related customer needs and problems, keeping the user as the primary audience. What is product-led SEO in SaaS?

Analytic Tools 103

Analytic Tools Research Software Data Visualization Customer Experience 103

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. And examples your company can use for inspiration. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. See Trello’s example.

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Intercom, Inc.

OCTOBER 16, 2019

However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. Determining where you are on the spectrum leads to the sort of customers you plan to target, your route to market and the most effective sales process.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

MARCH 30, 2025

Integrate product-led growth in your acquisition strategy I said earlier that you shouldnt rely on your product alone to attract mobile users. But it doesnt mean its not worth implementing product-led strategies to compel users to convert into paid customers and increase the reach of your app organically. Leverage video content.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

UX Planet

MARCH 3, 2025

7 Best Landing Page Design Practices to Boost Conversions Landing pages are vital for businesses aiming to convert visitors into customers or leads. The evidence leans toward continuous A/B testing and fast loading times (under 3 seconds on mobile) to enhance user experience and conversions. 5 by over 1,000 customers.

User Testing 57

User Testing Research Software Data Visualization Reporting Tools 57

Userpilot

NOVEMBER 24, 2022

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Customer education is the discipline of teaching customers how to use and get value from your product.

Feedback Software 98

Feedback Software Analytic Tools Reporting Tools Data Visualization 98

The Product Guy

OCTOBER 8, 2024

Understanding Stakeholder Dynamics Stakeholders in product management aren’t just limited to your direct team; they encompass leadership, cross-functional teams, customers, and even external partners. Present customer feedback, market research, or case studies to make your case.

Customer Feedback 150

Customer Feedback Data Visualization Product Management Product Manager 150

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

AUGUST 12, 2024

Positioning is about defining your product’s value and unique selling point. Messaging , on the other hand, is about using the right words to clearly communicate your benefits to customers. Identify your target audience and their pain points and needs. A good way to do this is to share case studies and testimonials.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

OCTOBER 6, 2023

They allow businesses to showcase their products and demonstrate how the product can solve a prospective customer’s problems. We also highlight 6 examples of successful SaaS demos. Types of product demos in SaaS The primary purpose of a product demonstration is to show value and educate users.

Demo 105

Demo Product Research User Friction Customer Experience 105

Userpilot

NOVEMBER 28, 2022

Did you know reengaging churned customers is possible? Companies lose revenue because they mistakenly think churned users are gone forever. This article shows the common reasons for churn, outlines ten ways to get your users back, and the right engagement software to use. Unresponsive customer support.

Feedback Software 98

Feedback Software Analytic Tools User Friction Customer Feedback 98

Userpilot

MAY 20, 2024

They are a great way to encourage and retain customers by offering rewards to help you create long-term relationships with new customers. B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. What do successful companies do to drive growth

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

freshtrax

JUNE 4, 2019

This article will recap Kisa’s presentation on the importance of understanding and validating your business’ value proposition along with sharing a few case studies on less than successful expansions. To shorten this, Kisa defines a value proposition as, “the reason why customers buy your product.”. What is a value proposition?

User Testing 85

User Testing User Friction Customer Experience Research Software 85

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities. What is marketing data?

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Intercom, Inc.

DECEMBER 16, 2019

Here’s an example: to stand out amongst their competitors, the two teams might partner on a direct mail campaign where they send a physical gift and handwritten note to decision makers at specific accounts. Customer-centric approach to growing revenue. Improved customer retention and expansion.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

JULY 29, 2024

TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104