Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. Here are seven of the best advertising campaign examples in SaaS: 1. Get a demo.

Feedback Software 83

Feedback Software Analytic Tools Advertising Research Software 83

UX Studio: Product Management

JANUARY 29, 2020

We conducted user research for the site and we will share what we’ve learned from it in the following case study. With this revamp, senior management hoped to achieve a radical improvement in their user experience, as opposed to the incremental refinements they had been working on in recent times.

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BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

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Data Visualization User Testing Customer Feedback Customer Experience 52

Userpilot

JULY 27, 2024

If your current SEO strategy is struggling to drive traffic and sales, it’s time to try a more customer-centric approach with product-led SEO. It centers your content creation strategy on actual product-related customer needs and problems, keeping the user as the primary audience. What is product-led SEO in SaaS?

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UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. I led half of the ten user tests with Bence as an observer.

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Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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Userpilot

AUGUST 12, 2024

Positioning is about defining your product’s value and unique selling point. Messaging , on the other hand, is about using the right words to clearly communicate your benefits to customers. Identify your target audience and their pain points and needs. A good way to do this is to share case studies and testimonials.

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Userpilot

MARCH 18, 2022

In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

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Userpilot

JULY 7, 2024

How do you identify and optimize customer journey touchpoints? Before we get down to it, we also cover different stages of the customer journey and examples of touchpoints at different stages. Customer journey touchpoints are key moments where customers engage with the company or its products. Ready to dive in?

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User Testing Data Visualization Analytic Tools Customer Experience 64

Userpilot

AUGUST 19, 2024

This guide will introduce you to the best resources available for customer onboarding managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. Looking to enhance your customer onboarding process and drive product adoption? What does a customer onboarding manager do?

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Onboarding KPIs Analytic Tools Feedback Software Research Software 52

Userpilot

OCTOBER 6, 2023

They allow businesses to showcase their products and demonstrate how the product can solve a prospective customer’s problems. We also highlight 6 examples of successful SaaS demos. Types of product demos in SaaS The primary purpose of a product demonstration is to show value and educate users.

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Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. What do successful companies do to drive growth

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Feedback Software Analytic Tools Research Software Data Visualization 91

Userpilot

AUGUST 30, 2024

Starting a career as a customer onboarding manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for customer onboarding managers, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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Userpilot

MAY 20, 2024

They are a great way to encourage and retain customers by offering rewards to help you create long-term relationships with new customers. B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you.

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Feedback Software Analytic Tools B2B Research Software 75

Userpilot

JULY 29, 2024

TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition.

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Research Software Feedback Software Product Marketing Reporting Tools 82

Userpilot

AUGUST 28, 2024

Understanding the salary range for customer onboarding managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A customer onboarding manager is the person behind developing and implementing onboarding strategies to help SaaS customers move seamlessly from sign-up to effective product use.

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Onboarding KPIs Analytic Tools Feedback Software Research Software 52

Split

AUGUST 11, 2023

Before partnering with Split, Moneyfarm had no way to target users and allow for a percentage or gradual rollout when releasing new features to their platform. Download this free case study to discover how they simplified tasks that were previously either entirely impossible or really expensive.

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Userpilot

NOVEMBER 28, 2022

Did you know reengaging churned customers is possible? Companies lose revenue because they mistakenly think churned users are gone forever. This article shows the common reasons for churn, outlines ten ways to get your users back, and the right engagement software to use. Unresponsive customer support.

Feedback Software 87

Feedback Software Analytic Tools User Friction Customer Feedback 87

UX Studio

MAY 24, 2019

In this case study we’ll introduce the methods we used in our UX design process to make a complex system more user-friendly. How we interviewed stakeholders and real users to discover their needs and pain points. We found that these roles can mix in some cases, especially in smaller companies.

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Userpilot

JUNE 10, 2024

That also helps with customer retention. In this blog, we’ll discuss a few techniques and tools to identify user problems. TL;DR A user problem is something a user struggles with when trying to achieve a goal or complete a task. It helps you collect data on user needs , behavior, pain points, and preferences.

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Data Visualization Analytic Tools Research Software Feedback Software 82

Gainsight

JUNE 13, 2024

Your customers won’t view your academy in the same light as the microwave, but you should still anticipate some adoption hurdles in both the short- and long-term. Three primary reasons: Your customers have always defaulted to help centers and their Customer Success Managers (CSM) for support and strategic guidance.

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Userpilot

APRIL 24, 2024

Similarly, you can't expect potential customers to come on board without a well-designed software demo first. TL;DR For potential customers, your sales demos could be the deciding factor between converting or switching. Structure your demo content for seamless execution by creating a base outline of all talking points.

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Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

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Feedback Software User Testing Customer Experience User Friction 75

The Product Guy

OCTOBER 8, 2024

Understanding Stakeholder Dynamics Stakeholders in product management aren’t just limited to your direct team; they encompass leadership, cross-functional teams, customers, and even external partners. Present customer feedback, market research, or case studies to make your case.

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Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Let’s get to it!

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Research Software Feedback Software User Testing Reporting Tools 80

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience? Build loyalty.

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Userpilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. The main reasons for customer churn are: Bad product-customer fit. Bad customer service.

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Userpilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. TL;DR A resource center provides tailored content to aid users in problem-solving your product.

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Feedback Software Analytic Tools Research Software Data Visualization 86

Userpilot

FEBRUARY 26, 2023

The customer success renewal playbook is central to keeping the incoming stream of recurring revenue flowing. Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. The renewal process begins immediately after a user signs up for your product.

Feedback Software 84

Feedback Software Analytic Tools Customer Experience Customer Feedback 84

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Customer lifecycle management helps you sustain growth by building a loyal customer base over time.

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User Testing Analytic Tools Research Software Feedback Software 93

Userpilot

JUNE 23, 2024

A surefire way to improve engagement and retention is to focus on solving customer problems. Think about it – what would you do if you needed help but all you got was an incredibly unhelpful customer service agent? That’s what this guide is for, outlining frequent customer service issues and their solutions.

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Customer Experience Feedback Software User Testing Customer Feedback 52

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 89

Feedback Software Analytic Tools Data Visualization Customer Feedback 89

The Product HQ

JUNE 20, 2024

Read on for a breakdown of some common data science product management interview questions and example answers. Each example shows you what to say and how to think when the questions are posed. Candidates stand out when they provide specific examples of what metrics they look at and how those metrics relate to profit losses.

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Data Visualization User Testing Onboarding KPIs Product Research 52

freshtrax

JUNE 4, 2019

This article will recap Kisa’s presentation on the importance of understanding and validating your business’ value proposition along with sharing a few case studies on less than successful expansions. To shorten this, Kisa defines a value proposition as, “the reason why customers buy your product.”. What is a value proposition?

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User Testing User Friction Customer Experience Research Software 85

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn.

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Feedback Software Analytic Tools Product Research User Friction 78

Mind the Product

OCTOBER 10, 2018

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. To help startups approach this challenge, Alan proposes four key areas of exploration: users, applications, data, and buyers.

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User Testing Product Marketing Marketing User Friction 129

Userpilot

NOVEMBER 28, 2022

Interactive self-serve guides are getting popular for a good reason: customer service takes a lot of effort and careful planning, so any simplified way is welcome. To be effective with customer service, companies have to consider the product, audience, and the major channels customers like. What is customer self-service?

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Feedback Software Customer Experience Analytic Tools Embedded Analytics 89