Mind the Product

FEBRUARY 13, 2020

It’s said that more than two-thirds of software projects fail to deliver expected results. This case study describes a part of a larger product discovery project that I led as a product manager at Uniregistry , a platform that enables easy buying and management of domains and complementary products (online presence, business apps).

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Product Research User Testing Analytic Tools Research Software 196

Product Talk

FEBRUARY 14, 2024

Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. It was a great experience,” says Tali.

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Analytic Tools Research Software Product Research User Testing 273

Amplitude

SEPTEMBER 21, 2020

Once you recognize these roadblocks, you can experiment with possible solutions and get more users to the finish line. B2B SaaS Funnel Analysis. B2B SaaS products help users complete a business task. In this example, the largest drop-off is between the subscription landing screen and the upgraded conversion step.

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Analytic Tools Research Software User Testing Data Visualization 124

Userpilot

JULY 23, 2024

Are you in need of some MarTech stack examples to inspire your own? Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process.

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Analytic Tools Research Software Data Visualization Reporting Tools 105

Product Talk

MAY 8, 2019

That’s why case studies are so valuable. This is why I’m really excited to share today’s case study with you. FCSAmerica is one of 70 Farm Credit associations in the country, but unique in the fact that they are one of only a few that have a technology shop and build their own tools. Our industry is too old.

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Product Research User Testing Feedback Software Customer Feedback 175

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

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User Testing Product Research Market Research Research Software 280

Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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Feedback Software Analytic Tools Research Software Product Research 264

UX Planet

DECEMBER 6, 2024

If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). From new UX-related technologies and automation to personalization. UX experts have already integrated AI into their daily lives in one way or another. No one can denythat.

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Feedback Software Research Software Analytic Tools Data Visualization 89

Product Innovation Educators

JULY 18, 2022

Insights for product managers from a case study with an electric vehicle gamechanger. Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses.

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Research Software Feedback Software User Testing Marketing 284

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Artificial Inteligence Research Software Product Research User Testing 235

Lenny Rachitsky

JANUARY 14, 2025

Laura and her team spend every working hour researching, designing, and experimenting with ways to measure and improve team velocity (while avoiding burnout). Her background is in developer tools and distributed systems. I’ve yet to come across a software leader who isn’t.

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Userpilot

MARCH 30, 2025

Finally, your SaaS mobile app is live! I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

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Research Software User Testing Customer Experience Customer Feedback 66

Product Innovation Educators

SEPTEMBER 9, 2024

The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation. Case Study: Apple as an Analyzer (Fast Follower) While Apple is often seen as a highly innovative company, its success comes more from its role as an analyzer or fast follower.

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Research Software User Testing Customer Experience Analytic Tools 304

The Product Coalition

AUGUST 17, 2021

They wanted to be part of the solution. The product manager should fall in love with the problem but definitely not with the solution. The product manager doesn’t come to us with problems but with solutions. How much time we want to spend on developing the solution. Solution ?—?The And this time cannot be exceeded.

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Feedback Software Analytic Tools Reporting Tools Research Software 158

Intercom, Inc.

OCTOBER 13, 2020

At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.

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Mind the Product

MARCH 2, 2020

As we try to disrupt and improve the flower delivery industry, we always put technology at the heart of what we do. This was then used to pass into our CRM tool and opt them out. The post How Bloom & Wild made customer experience more thoughtful: A Case Study appeared first on Mind the Product.

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Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.

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Intercom, Inc.

NOVEMBER 28, 2018

But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from. Before we begin: how to choose your sales tools. Better tools, not more tools.

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The Product Guy

NOVEMBER 29, 2019

This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their pain points. How Products Fail Without Customer Empathy.

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User Testing Customer Experience User Friction Customer Feedback 305

UX Planet

JULY 11, 2024

Disclaimer This case study is a conceptual project and is not affiliated with or endorsed by Google. Context Many young professionals struggle to manage their finances due to a lack of personalized tools and knowledge. Google Pay, with over a billion downloads, provides a familiar platform for financial transactions.

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Userpilot

MARCH 5, 2025

That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. Integrations with other tools: Does it integrate with CRM, marketing automation, and other essential business applications?

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Userpilot

OCTOBER 26, 2023

What is software ROI and how to measure it? TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment. Calculating software ROI is crucial for informed decision-making for technology investments.

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Analytic Tools Feedback Software Research Software Onboarding KPIs 105

Userpilot

JULY 10, 2024

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Both are vital for SaaS success.

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UX Planet

NOVEMBER 18, 2024

Or: Helping users understand and instantly fall in love with a new product IdeaPilot AI — Onboarding design for AI-powered SaaS platform If you have a complex, sophisticated product and you want it to engage users and solve their problems, what you need is proper onboarding. Learnify — UX/UI design of the online courses platform 4.

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Userpilot

FEBRUARY 12, 2025

Every SaaS company faces problemsproduct performance issues, low NPS, churn. This guide breaks down a simple, step-by-step RCA process designed for SaaS teams. This guide breaks down a simple, step-by-step RCA process designed for SaaS teams. After all, we designed it for product management in SaaS based on core principles.

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Feedback Software Analytic Tools Research Software Onboarding KPIs 59

Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Here are seven of the best advertising campaign examples in SaaS: 1.

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Feedback Software Analytic Tools Advertising Research Software 105

Userpilot

APRIL 10, 2024

Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. In this article, we will explore all you need to know about knowledge bases and how you can create a knowledge management system that works. Play video tutorials directly in-app.

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Product Talk

FEBRUARY 12, 2020

This field draws people with diverse backgrounds and skill sets, and Lisa Orr is the perfect example of this. We then jammed those models into our platform so that customers could access the outputs in many ways.” You also have a mobile app that sends similar messages via push notifications. Tweet This. Tweet This.

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Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

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Userpilot

AUGUST 1, 2024

In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. Next, you need to conduct market research to understand your competition and business landscape and to define your target audience and user personas. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

JUNE 28, 2023

In this guide, we’ll look at eight user onboarding case studies that can provide inspiration for your own onboarding flows! Analyze user feedback to determine which features need more attention in your in-app flows. TL;DR The Room increased user activation by 75% using driven action UI patterns. Get a demo now!

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Onboarding KPIs Feedback Software User Testing Analytic Tools 97

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

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Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools.

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Userpilot

SEPTEMBER 30, 2024

through surveys, interviews, and other Voice of Customer research. Lastly, combine all this into a detailed profile, highlighting challenges and how your product can address them, like the user persona example below. User persona example. User persona example. SMART goal-setting framework. USP intersection.

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Userpilot

SEPTEMBER 18, 2021

What is a SaaS product with non/poor customer activation tools and rates? A successful SaaS product should be able to drive customers to the next stage in their journey so they fully experience all your product has to offer, stick with it, and even recommend it to others. What is customer activation in SaaS?

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Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Ready to dive in?

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