Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Product Guy

JUNE 4, 2024

As a product management veteran with over 20 years of leadership experience, I’ve worked with numerous organizations looking to transform their approach to building and delivering products. These product leaders come from various roles – from CPOs and product managers to designers, engineers and sales people.

Onboarding KPIs 186

Onboarding KPIs Data Visualization Customer Experience Product Management 186

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

MARCH 30, 2025

If you expect users to come naturally just because your product is good, youre already at a disadvantage. I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. For example, Slacks mobile app allows you to balance your work with the desktop version.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

The Product Guy

JUNE 11, 2024

Evangelizing product management within an organization often comes with a variety of challenges and roadblocks. Product leaders must be prepared to face and overcome these obstacles to successfully drive the adoption of product management best practices. Demonstrate the value of product management through small, quick wins.

Onboarding KPIs 150

Onboarding KPIs Data Visualization User Testing Product Management 150

Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 98

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

JUNE 10, 2024

Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.

Onboarding KPIs 105

Onboarding KPIs User Testing Data Visualization Analytic Tools 105

Userpilot

OCTOBER 31, 2022

Looking to drive adoption with contextual user onboarding ? As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another impressive dimension of Userpilot’s software is event tracking and feature tagging.

Analytic Tools 98

Analytic Tools Onboarding KPIs Feedback Software Data Visualization 98

The Product Coalition

MARCH 17, 2020

If somebody asks what’s the job of a product manager, the only correct answer is?—?pretty In traditional businesses, the product manager’s role is spread evenly across several departments or individuals. This requires product managers to maintain a well-organized, streamlined process of product development.

Onboarding KPIs 99

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 99

Userpilot

MAY 3, 2021

But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. To improve LTV, make use of secondary onboarding, a help center, qualitative microsurveys and helpful content. What is LTV – Lifetime Value? Who should measure LTV?

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98

Amplitude

SEPTEMBER 21, 2020

Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take.

Analytic Tools 59

Analytic Tools Research Software User Testing Data Visualization 59

Userpilot

MAY 20, 2024

B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you. Efficient onboarding , with personalized flows and tailored user personas, ensures business partners understand and benefit from your B2B loyalty program.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

Userpilot

APRIL 22, 2024

Despite having an easy-to-use product, users still need assistance to perform certain tasks or solve issues. Offering end-user support is beneficial to your business because it helps enhance the customer’s experience, improve customer satisfaction , build product loyalty , and reduce churn. Product tutorials.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

JUNE 20, 2023

Looking to level up your user onboarding knowledge with onboarding books? An exceptional user onboarding experience can make all the difference for your SaaS company's growth. Onboarding books can offer you the knowledge and insights necessary to craft a remarkable onboarding process. But where do you begin?

Onboarding KPIs 98

Onboarding KPIs Feedback Software Research Software Books 98

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are. Definitely not!

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

The Product Coalition

JANUARY 12, 2022

Before solving the case, let’s first understand the fundamentals of product-led growth, something that is not complete without mentioning a few best-of-breed products. Grammarly, DropBox, Slack, Zoom are synonyms of product lead growth. Hence, innovation is an important factor to drive product-led growth.

Research Software 177

Research Software Technical Review Strategy Product Research 177

Userpilot

FEBRUARY 3, 2023

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Point users to key actions with onboarding checklists.

Onboarding KPIs 98

Onboarding KPIs Customer Experience User Testing Customer Feedback 98

Userpilot

JUNE 27, 2024

You will also discover onboarding strategies to boost the activation rate and learn how Userpilot can help you with that! Learn more about industry benchmarks in our latest SaaS Product Metrics Report. TL;DR The activation rate measures how many users reach the activation stage and experience product value.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 105

Userpilot

DECEMBER 31, 2022

We also added RFM segmentation examples. RFM is a three-dimensional customer segmentation model that evaluates customers on three metrics — recency, frequency, and monetary value. Recency is the amount of time since a user last engaged with your product or service ( active users ). RFM segments: recency, frequency, and monetary.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

NOVEMBER 24, 2022

Launching a customer education program can streamline the customer journey, increase customer retention, and reduce the support costs for your product or service. Customer education is the discipline of teaching customers how to use and get value from your product. Onboard customers more quickly and r educe time to value.

Feedback Software 98

Feedback Software Analytic Tools Reporting Tools Data Visualization 98

Userpilot

OCTOBER 26, 2023

We also share benchmarks, important metrics to track, and best practices. Hard ROI includes quantifiable and easily measurable financial returns from an investment, for example, increased revenue. Userpilot is comprehensive product adoption software with advanced analytics , feedback, and engagement features.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Onboarding KPIs 105

Userpilot

MARCH 9, 2021

Customer Retention Rate and related metrics are imperative for any SaaS product. In this article I look at 6 customer retention metrics you should be tracking, why they’re important, and how to run those calculations. Metric #1: Customer Retention Rate. Metric #2: Customer Churn Rate. Pretty crazy, huh?

Onboarding KPIs 98

Onboarding KPIs Customer Feedback Customer Experience Feedback Software 98

Userpilot

AUGUST 16, 2022

Select metrics to measure success. Here are five marketing experiments types you can try in your business: In-app onboarding experiments. Product messaging experiments. Case study experiments. A challenger (the product, service, or campaign). Select metrics to measure success. Make a hypothesis.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

JANUARY 22, 2020

And yet, very few actually make any use of their NPS (other than bragging about it in meetings): Net Promoter Score can be so much more than a ‘vanity metric’ though – when cross-referenced with what the users do, NPS can be used to conclude what user adoption scenarios actually make the users happy. Should I use NPS?

Analytic Tools 134

Analytic Tools Feedback Software Research Software Data Visualization 134

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 104

Analytic Tools Onboarding KPIs Research Software Data Visualization 104

Userpilot

MARCH 23, 2023

TL;DR Product NPS (Net Promoter Score) surveys are used to collect feedback on customer loyalty and satisfaction. NPS surveys often get higher responses due to their simplicity and are helpful when making product development decisions and providing customer support. What is product NPS? Want to see how it works in practice?

Product Research 98

Product Research User Testing Feedback Software Customer Feedback 98

Intercom, Inc.

DECEMBER 16, 2019

Here’s an example: to stand out amongst their competitors, the two teams might partner on a direct mail campaign where they send a physical gift and handwritten note to decision makers at specific accounts. You might share an overview of your company, dive into specific solutions, or send a case study. Customer success.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

MAY 2, 2024

It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Lenny Rachitsky

SEPTEMBER 3, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. The post includes a plug-and-play benchmarking tool to identify your biggest growth opportunities, 10 of the most powerful levers for scaling your app, and case studies from the world’s top consumer subscription companies.

User Testing 132

User Testing Feedback Software Framework Onboarding KPIs 132

Userpilot

SEPTEMBER 9, 2020

Product experiments help product managers and their users get better results. Experimentation and A/B testing are bread and butter in marketing, but in product…it gets complicated. And in companies where dev resources are scarce, product experiments are often dropped altogether. Goal Setting For Product Experiments.

Onboarding KPIs 101

Onboarding KPIs Customer Experience User Testing Data Visualization 101

Userpilot

JUNE 26, 2024

Customer success webinars are a great way to unlock insights about improving your customer experience and product engagement. This guide outlines webinars covering a variety of topics, such as conversion strategies , optimizing user journeys , feature adoption , and effective feedback collection. When : Available on demand.

Webinar 105

Webinar Customer Feedback Feedback Software Customer Experience 105

Userpilot

AUGUST 7, 2019

Note: This article has embedded real-life examples, strategies, and cases from the author and her company, Growbots. How is Customer Success correlated with Product Marketing? Happy customers are those who are using your product only because they like it. In a lot of cases, the entire company will stop using your product.

Customer Experience 68

Customer Experience Feedback Software User Testing Customer Feedback 68

Userpilot

JANUARY 8, 2024

Best practices for effective customer acquisition and product-led growth. 16 Customer acquisition strategies to grow your customer base This section covers strategies to attract your ideal users and keep them glued to your product when they finally sign up. Share detailed and compelling case studies on your social media pages.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

OCTOBER 21, 2022

What are some UX onboarding best practices that can help you to design an unforgettable first-time experience and convert more users? In this article, we’ll discuss a few best practices on how to build a great user onboarding flow that attracts new customers and keeps them engaged throughout the customer journey. What is UX onboarding?

Feedback Software 75

Feedback Software Onboarding KPIs UX User Testing 75

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Intercom, Inc.

MAY 10, 2018

He’s written more than 650 of them over the past decade and has been featured and quoted in The New York Times, Fortune, Wired and Wall Street Journal. Growth teams commonly make the mistake of picking random, off-the-shelf KPIs without thinking about how they all fit together. Adam Risman: Andrew, welcome to Inside Intercom.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224