Remove Case Study Remove Examples Remove Messaging
article thumbnail

PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Make sure that your messaging, tone, and the content you share align with the professional identity you want to project. For example, if your brand centers around being a data-driven decision-maker, ensure that your communications emphasize this.

Branding 293
article thumbnail

520: The future of AI in product management – with Mike Todasco

Product Innovation Educators

Leveraging AI in Product Development: A Practical Approach Mike shares examples of how AI is transforming product development, starting with his own daily interactions with tools like Claude and ChatGPT. His examples demonstrate the versatility of AI in both personal and professional contexts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Messaging Strategies: How to Build One + Examples

Userpilot

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? User persona example. Let’s look at how that’s done!

Messaging 111
article thumbnail

Product Marketing Messaging Framework: Key Elements & Examples

Userpilot

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework. Steps to create compelling product messages.

Messaging 105
article thumbnail

528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

The key message: Focus on solving one problem exceptionally rather than competing on multiple features. Consider Anya’s example of having customer service representatives purposefully engage with users to gather product development insights. Instead, a startup should focus on solving one problem better than anyone else.

article thumbnail

E-commerce UX Case Study: Société Store

UX Studio: Product Management

In this case study, I share with you the story of designing a high-end fashion store. It helped us focus on the page’s structure and core message without the visual clutter. For example, story-framing proved itself a very exciting and useful research method, but we had to try it in a live situation. The client.

article thumbnail

9 User Onboarding Strategies to Increase Customer Lifetime Value

Userpilot

For example, let’s say your team is developing new project management software for small- to medium-sized businesses. For instance, here is how you can personalize an onboarding checklist based on your customers’ JTBDs: ‹ › Onboarding personalization example. It involves delivering consistent messaging across all channels.