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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Make sure that your messaging, tone, and the content you share align with the professional identity you want to project. For example, if your brand centers around being a data-driven decision-maker, ensure that your communications emphasize this.

Branding 293
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525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD

Product Innovation Educators

Real-world examples like McDonald’s morning milkshakes, Snickers vs. Milky Way marketing strategy, and Bosch’s entry into the circular saw market demonstrate how understanding what customers are trying to accomplish (their “job-to-be-done”) leads to better product decisions and innovation.

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Messaging Strategies: How to Build One + Examples

Userpilot

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? User persona example. Let’s look at how that’s done!

Messaging 111
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A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

A few extremely well-chosen objectives impart a clear message about what we say ‘yes’ to and what we say ‘no’ to.”. Here’s an example of both deliverables: Fictitious Flight backlog. The post A Practical Guide for Product Strategy From Almundo: A Case Study: appeared first on Mind the Product. Roadmaps are Dead!

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Product Marketing Messaging Framework: Key Elements & Examples

Userpilot

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework. Steps to create compelling product messages.

Messaging 105
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524: Why Moneyball is the best breakthrough innovation movie – with Bruce Vojak, PhD

Product Innovation Educators

Bruce shared examples of successful innovation leaders who chose to work quietly on breakthrough projects until they became too significant to ignore. Real-World Innovation Success Stories In my discussion with Bruce, we explored several compelling examples of successful innovation in mature industries.

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528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

The key message: Focus on solving one problem exceptionally rather than competing on multiple features. Consider Anya’s example of having customer service representatives purposefully engage with users to gather product development insights. Instead, a startup should focus on solving one problem better than anyone else.