Case Study Examples Inbound 
Intercom, Inc.
APRIL 3, 2018
For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. From outbound to inbound. The conversation typically ends after that click.
Intercom, Inc.
JUNE 7, 2022
For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects. Using live chat for sales, you can: Qualify inbound leads using customizable bots that ask relevant, targeted questions. Marketing qualified lead (MQL). Sales qualified lead (SQL).
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Userpilot
SEPTEMBER 9, 2024
Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. HubSpot gives a platform to its customers at Inbound conference.
Intercom, Inc.
OCTOBER 13, 2020
Case study: Resolution Bot. Support teams get a lot of repeated inbound questions, which get tedious to answer. An example of an exceptional end user experience for an ML product is the keyboard suggestions feature on smartphones. Achieving this balance in practice requires a lot of work.
Intercom, Inc.
OCTOBER 16, 2019
The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.
Intercom, Inc.
MARCH 29, 2018
The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. But it ended up working out, because we built our own inbound machine just in the nick of time. Read his full case study here. It’s about 2,000 words.
Intercom, Inc.
NOVEMBER 20, 2018
A simple way to access these is to do a LinkedIn search on the job title of the persona, say for example “marketing manager”, where connections = 1st, location = the city you reside in. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Create compelling content to help generate leads.
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