Lenny Rachitsky

JANUARY 14, 2025

So I’ve been on the hunt for a framework that actually helps you measure and increase your velocity. Core 4 pulls everything they’ve learned from working with thousands of teams into a single unified developer productivity framework. Still, even with these useful frameworks, many organizations feel lost. .”

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Melissa Perri

OCTOBER 31, 2019

They were on the case study portion of the interview, where they had to prioritize major initiatives for the company. You need to have a framework to know if they are the right choices for your business. Instead of this candidate telling us how they were going to create that strategy and framework?—?using

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The Product Coalition

JULY 8, 2022

By adopting the Jobs-to-be-done framework into your product development work, you and your team can enhance your problem-solving skills and address customer needs with confidence. The Jobs-to-be-done (JTBD) framework is a requirements definition activity that empowers startups and other businesses to build products customers truly want.

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Product Innovation Educators

AUGUST 5, 2024

The challenge lies in fostering effective collaboration without a clear social framework to guide these interactions. This framework provides a holistic approach to leadership, encompassing knowledge, action, and personal attributes. As product managers, we must navigate both these realms.

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Product Management University

AUGUST 20, 2024

During the month of September, Product Management University is offering a no-cost, no-strings-attached 1-hour Master Class on how to use our “Solutions Value Chain” framework to create a solid foundation for your 2025 product strategy. A real world case study example to model your own after.

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Amplitude

SEPTEMBER 21, 2020

However, conversion funnels are not a one-size-fits-all framework. The funnel framework represents the customer journey. In this example, the largest drop-off is between the subscription landing screen and the upgraded conversion step. In this case, you need to improve awareness of the value of your paid features.

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Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Lastly, combine all this into a detailed profile, highlighting challenges and how your product can address them, like the user persona example below. User persona example.

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Userpilot

AUGUST 1, 2024

In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. The SMART goal-setting framework. In this case, you’ll need an in-app messaging platform to convey your message and a copy that encourages engagement.

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UX Planet

JANUARY 29, 2025

This case study will showcase how incorporating UX metrics into the development process can drive user-centric design, leading to improved outcomes and productsuccess. Lets look at FinTrack, a hypothetical financial management tool that helps users with budgeting, expense tracking, and financial goal setting.

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Userpilot

MAY 29, 2023

Having a customer engagement framework in place will make it easier to organize your customer engagement efforts and track their results. A customer engagement model or framework makes organizing and deploying various customer engagement strategies easier along the customer journey. What is a customer engagement framework?

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Mind the Product

JANUARY 7, 2019

Privacy and product ethics are good examples today. Tools/frameworks/models, and. For me, the most effective engagement tactic for product talks is case studies – “what would you do?” It’s best if the outcome is unknown, and the case inspires debate. You can create a case study for anything.

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Lenny Rachitsky

SEPTEMBER 3, 2024

Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. Example: AllTrails In 2022, after maintaining its price for years, AllTrails conducted Van Westendorp and conjoint analyses that indicated it should increase its U.S.

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Arkenea

APRIL 10, 2025

This guide covers everything you need to know about outsourced software product development services , from core definitions and benefits to a stepbystep process, pros and cons, realworld case studies, and future trends. Examples in Practice Startups often outsource MVP development to launch quickly.

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Userpilot

JULY 10, 2024

For example, a SMART goal for SaaS product marketing could be increasing trial sign-ups by 20% over the next three months. SMART goal-setting framework. User persona example. For instance, you can create educational content that addresses your audience’s pain points, as discussed in various case studies.

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Analytic Tools Feedback Software Research Software User Testing 98

Product Talk

MAY 3, 2023

My experience buying expensive designer jeans is a perfect example of why we can’t simply ask customers how much they would pay for something. Tweet This A Good Approach: Ask About the Past So in the framework of good, better, best, what counts as “good”? Before you write this off as impossible, let’s consider a few examples.

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Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Here are eight user persona examples to guide you in creating your own detailed personas. User persona example.

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The Product Coalition

MARCH 23, 2021

Jobs-to-be-Done is the framework for understanding your customer’s needs. In my own adventures, these light bulb moments of recognition for the power of Jobs-to-be-Done have come when I saw it in action, so this article finishes off with some examples. Apply more complex JTBD frameworks. What is Jobs-to-be-Done (JTBD)?

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The Product Manager

DECEMBER 20, 2024

Concepts like market research, gamification, growth loops, and development frameworks all make sense in theory , but what do they look like in the real world? Here are five household-name examples of product management theory turned reality.

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The Product Guy

JUNE 11, 2024

Share success stories and case studies from other organizations that have successfully adopted product management practices. Use these examples to build credibility and excitement around the potential impact. Share case studies and examples of successful product companies that have embraced a focused, customer-centric approach.

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Pragmatic Marketing

MAY 6, 2018

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. For example: How effective is our website? How effective is our content?

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BrainMates

OCTOBER 20, 2024

One of the critical tools that can help product managers improve customer satisfaction is the SERVQUAL model or Customer Service Gap model , a framework for identifying and addressing gaps in service delivery. For example, you may have misaligned roadmaps or inconsistent feature prioritisation that doesn’t reflect customer expectations.

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The Product Coalition

OCTOBER 19, 2023

In this article, JetStyle’s CEO and co-founder Alexey Kulakov will talk about the basics of this notion.You’ll learn the definition of prioritization, its core components — frameworks, goals and metrics, and correlation between teams and backlogs. One example for when a business may have 2 backlogs is the later stages of product development.

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Mind the Product

MAY 5, 2020

For example, clean and simple page layouts, straightforward use of language, options for audio description and closed captions on video, good colour contrast, the ability to increase font size, or change the colours on the page. Take Facebook’s accessibility features , for example. Further Reading and Resources. By Emily Tate.

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Product Innovation Educators

APRIL 13, 2018

A favorite example of mine is GE Appliances innovation lab, First Build. An example of startups helping large organizations innovate – a PepsiCo case study in 4 steps. PepsiCo has created a framework for innovation that involves startups using four steps. (1) More at [link]. 3) Build a Blueprint. (4)

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The Product Coalition

MARCH 8, 2024

Examples: Highlight real-world examples of how companies benefited from digital transformation strategies. By providing concrete examples and data-driven insights, you can paint a compelling picture of why digital transformation is not just an option, but a necessity for enterprises in today’s digital landscape.

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The Product Coalition

MARCH 24, 2021

This is why I combine several good practices and frameworks to my own ‘Target Customer Scenario Canvas’ (figure 2). An example can be: “Eat healthier” After having a better understanding of our stakeholders and our customer problem to be solved we focus on understand better the current state: 1. Sources: (1) Levitt, Theodore.

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Intercom, Inc.

JULY 9, 2019

Instead, marketing websites describe a product’s key differentiators and benefits, offer a few case studies and encourage a prospective customer to evaluate the product by using it. First, we use the Jobs-to-be-Done (JTBD) framework to understand the value our customers seek to get out of a product.

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UX Planet

JULY 11, 2024

As a UX recruiter and team manager, I will reviewing a Google Course case study from Kevin, a self-taught UX designer based in Illinois. He studied Creative Technologies, which is an interdisciplinary major that covers several topics such as motion graphics, interactivity, and web design. Let’s get into it.

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Userpilot

AUGUST 12, 2024

There, he’ll share his framework to: Position your product. On October 8th, Anthony will guide you through his value proposition framework and explain how to position your product on your website more effectively. A good way to do this is to share case studies and testimonials. User persona example.

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Sachin Rekhi

DECEMBER 6, 2021

Andrew introduces Cold Start Theory as a new framework to think about network effects. Instagram and Dropbox are great examples of this strategy. PayPal's viral referral programs or LinkedIn's recommendations for connecting are examples of tactics that increase the acquisition effect. Cold Start Theory.

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Product Innovation Educators

JULY 29, 2019

Tony also authored the best-selling book What Customers Want , explaining how the jobs-to-be-done framework is transformed into practice with ODI. An example is a product for teeth whitening and the job customers want done is to have whiter teeth. One example is the Bosch circular saw.

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Intercom, Inc.

NOVEMBER 28, 2018

The good news, particularly if you’re just getting started, is that you really only need two things: a framework for evaluating new tools and a few recommendations to kick off your search. Simple frameworks for choosing your sales tools. Put simply: Work that is high in value and requires a high touch should be accelerated.

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PMLesson's Ace the PM Interview

AUGUST 27, 2019

In this post, we'll review a case study submission from one of our Exponent members, Abin Abraham. Recommended Structure Here is a framework that we recommend you use for Estimation questions. Recommended Structure Here is a framework that we recommend you use for Estimation questions. Powder or liquid?

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Intercom, Inc.

NOVEMBER 20, 2018

A simple way to access these is to do a LinkedIn search on the job title of the persona, say for example “marketing manager”, where connections = 1st, location = the city you reside in. The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence. What words do they use?

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Business of Software Conference

JUNE 25, 2021

While there are very few silver bullets in life, the Jobs-To-Be-Done framework is an indispensable tool in answering those kinds of questions. The reason is that the JTBD framework (used and applied correctly) helps entrepreneurs, designers, and engineers clearly understand what “job” customers are trying to accomplish.

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Intercom, Inc.

MAY 6, 2019

Here at Intercom, we worked with The Re-Wired Group early on to apply the Jobs to be Done framework to our product strategy. Customer testimonials, case studies and product demos are all great ways to help potential customers visualize the business outcomes that your product can drive for them.

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