Product Management University

AUGUST 20, 2024

During the month of September, Product Management University is offering a no-cost, no-strings-attached 1-hour Master Class on how to use our “Solutions Value Chain” framework to create a solid foundation for your 2025 product strategy. A real world case study example to model your own after.

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Product Strategy Strategy Webinar Framework 147

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Lastly, combine all this into a detailed profile, highlighting challenges and how your product can address them, like the user persona example below. User persona example.

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Messaging Research Software Analytic Tools User Testing 99

Mind the Product

APRIL 6, 2020

The Approach (the Frameworks). I’d like to share next how we merged these frameworks together in a unified process. We start by reviewing each quarter a different framework to re-think our decisions and get ideas flowing. Here’s an example of both deliverables: Fictitious Flight backlog. Playing to win by Alan G.

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Product Strategy Strategy Feedback Software Customer Experience 117

Userpilot

AUGUST 1, 2024

In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. The SMART goal-setting framework. In this case, you’ll need an in-app messaging platform to convey your message and a copy that encourages engagement.

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Research Software Analytic Tools Product Marketing Product Research 93

Userpilot

JULY 10, 2024

For example, a SMART goal for SaaS product marketing could be increasing trial sign-ups by 20% over the next three months. SMART goal-setting framework. User persona example. For instance, you can create educational content that addresses your audience’s pain points, as discussed in various case studies.

Analytic Tools 90

Analytic Tools Feedback Software Research Software User Testing 90

The Product Coalition

JULY 8, 2022

By adopting the Jobs-to-be-done framework into your product development work, you and your team can enhance your problem-solving skills and address customer needs with confidence. The Jobs-to-be-done (JTBD) framework is a requirements definition activity that empowers startups and other businesses to build products customers truly want.

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User Testing Framework Research Software Customer Experience 130

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Here are eight user persona examples to guide you in creating your own detailed personas. User persona example.

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User Testing Research Software Data Visualization Feedback Software 94

Userpilot

MAY 29, 2023

Having a customer engagement framework in place will make it easier to organize your customer engagement efforts and track their results. A customer engagement model or framework makes organizing and deploying various customer engagement strategies easier along the customer journey. What is a customer engagement framework?

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Analytic Tools Feedback Software User Testing Customer Experience 74

Lenny Rachitsky

SEPTEMBER 3, 2024

Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. Example: AllTrails In 2022, after maintaining its price for years, AllTrails conducted Van Westendorp and conjoint analyses that indicated it should increase its U.S.

User Testing 105

User Testing Feedback Software Framework Onboarding KPIs 105

People-First Product Leadership

JULY 30, 2024

(tip: days 1 to 30 connect with known contacts, days 31 to 60 target companies, day 61 to 90 do interviews) I worked with Adam to apply the ABCDE framework to secure a role at a software infrastructure startup. He crafted a compelling narrative which carried through from his initial application to the final case study presentation.

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Framework Product Management Product Manager Research Software 59

Usersnap

JANUARY 8, 2024

This incident, a glaring example of a small oversight leading to a colossal failure , underscores the importance of refining the path to success. Learn how to use Usersnap for getting product feedback Jump into the example section immediately ? Zappos: Minimizing risk early ? Design is how it works.”

Feedback Software 59

Feedback Software Weak Development Team User Testing Development 59

PMLesson's Ace the PM Interview

AUGUST 27, 2019

In this post, we'll review a case study submission from one of our Exponent members, Abin Abraham. Recommended Structure Here is a framework that we recommend you use for Estimation questions. Recommended Structure Here is a framework that we recommend you use for Estimation questions. Powder or liquid?

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Framework 40

Product Talk

NOVEMBER 6, 2024

Teeba shared how she applied continuous discovery ideas and frameworks to her job search. Let’s take a closer look at a few specific examples of how she defined outcomes for the companies she was interviewing with. Example 1: A B2C tax software platform One company Teeba interviewed with was a B2C tax software platform.

Product Research 167

Product Research Research Software Feedback Software User Testing 167

UX Planet

JULY 11, 2024

As a UX recruiter and team manager, I will reviewing a Google Course case study from Kevin, a self-taught UX designer based in Illinois. He studied Creative Technologies, which is an interdisciplinary major that covers several topics such as motion graphics, interactivity, and web design. Let’s get into it.

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Technical Review UX User Testing Certifications 98

Product Innovation Educators

NOVEMBER 4, 2024

He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how product managers can use these principles to improve their product development process. For example, his business unit needed to coordinate holidays across three regions: Sweden, Taiwan, and Japan.

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User Testing Research Software Analytic Tools Feedback Software 103

Alchemer Mobile

OCTOBER 11, 2024

This framework emphasizes a collaborative problem-solving mindset to move the sale forward. This structured yet adaptable framework helps convert objections into opportunities to build trust and keep the opportunity moving. The Respond phase of this framework is where you’ll utilize VoC data to extract the insights you need.

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Data Visualization User Testing Reporting Tools Customer Feedback 185

Userpilot

OCTOBER 26, 2023

Figma developing Figjam is a prime example of product development. For example, by sending a Loom video, you not only communicate the intended message to your recipients but also allow them to experience the product value. The RICE prioritization framework. Let’s look at a few examples from market-leading SaaS products.

Feedback Software 93

Feedback Software Analytic Tools Research Software Data Visualization 93

Pragmatic Marketing

MAY 6, 2018

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. For example: How effective is our website? How effective is our content?

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Userpilot

MARCH 18, 2022

In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

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Research Software Feedback Software Messaging User Friction 52

Userpilot

AUGUST 12, 2024

There, he’ll share his framework to: Position your product. On October 8th, Anthony will guide you through his value proposition framework and explain how to position your product on your website more effectively. A good way to do this is to share case studies and testimonials. User persona example.

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Messaging Positioning Data Visualization User Testing 94

The Product Coalition

OCTOBER 19, 2023

In this article, JetStyle’s CEO and co-founder Alexey Kulakov will talk about the basics of this notion.You’ll learn the definition of prioritization, its core components — frameworks, goals and metrics, and correlation between teams and backlogs. One example for when a business may have 2 backlogs is the later stages of product development.

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Data Visualization Customer Feedback Research Software Product Management 123

Business of Software Conference

JUNE 25, 2021

While there are very few silver bullets in life, the Jobs-To-Be-Done framework is an indispensable tool in answering those kinds of questions. The reason is that the JTBD framework (used and applied correctly) helps entrepreneurs, designers, and engineers clearly understand what “job” customers are trying to accomplish.

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Framework Research Software User Testing Customer Feedback 64

The Product Coalition

MARCH 8, 2024

Examples: Highlight real-world examples of how companies benefited from digital transformation strategies. By providing concrete examples and data-driven insights, you can paint a compelling picture of why digital transformation is not just an option, but a necessity for enterprises in today’s digital landscape.

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Enterprise Research Software Feedback Software Strategy 126

Arkenea

OCTOBER 15, 2024

Having a thought-out approach and defining the framework you want is essential for communication with the potential healthcare web development companies you are looking to hire. The basic framework need not be something very technical or complicated. So get started with your homework first!

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Web Development Web Developers Analytic Tools Technical Review 98

PMLesson's Ace the PM Interview

AUGUST 27, 2019

Source: Unsplash Intro Hello Exponent PM community members, today we have a case study submission from one of our amazing members, Abin Abraham. Recommended Structure Here is a framework that we recommend you use for Estimation questions. 1 laundry session per week 13 loads = 13 weeks/bottle. 52 weeks in a year.

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Framework 40

Melissa Perri

OCTOBER 31, 2019

They were on the case study portion of the interview, where they had to prioritize major initiatives for the company. You need to have a framework to know if they are the right choices for your business. Instead of this candidate telling us how they were going to create that strategy and framework?—?using

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Framework Data Visualization Leadership Strategy 291

Lenny Rachitsky

SEPTEMBER 19, 2024

For example, most SaaS companies shouldn’t rely on traditional SEO because their customers’ decision-making process is longer and involves multiple stakeholders—and can’t be solved through a single search. ” The goal is to position your product in a way that fits the user’s self-discovery journey.

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Artificial Inteligence Customer Experience Data Visualization User Testing 100

BrainMates

OCTOBER 20, 2024

One of the critical tools that can help product managers improve customer satisfaction is the SERVQUAL model or Customer Service Gap model , a framework for identifying and addressing gaps in service delivery. For example, you may have misaligned roadmaps or inconsistent feature prioritisation that doesn’t reflect customer expectations.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

UX Planet

OCTOBER 8, 2024

For example, if you’re focused on content design, then your portfolio should highlight projects where you’ve applied content design thinking and strategy. This approach can help structure your case studies and showcase your problem-solving abilities clearly and concisely. It’s a structure that I’ve used for my portfolio.

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Weak Development Team User Testing Systems Review UX 105

The Product Guy

JUNE 11, 2024

Share success stories and case studies from other organizations that have successfully adopted product management practices. Use these examples to build credibility and excitement around the potential impact. Share case studies and examples of successful product companies that have embraced a focused, customer-centric approach.

Onboarding KPIs 60

Onboarding KPIs Data Visualization User Testing Product Management 60

The Product Coalition

MARCH 23, 2021

Jobs-to-be-Done is the framework for understanding your customer’s needs. In my own adventures, these light bulb moments of recognition for the power of Jobs-to-be-Done have come when I saw it in action, so this article finishes off with some examples. Apply more complex JTBD frameworks. What is Jobs-to-be-Done (JTBD)?

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User Testing Data Visualization Customer Feedback Product Research 163

Product Talk

MAY 3, 2023

My experience buying expensive designer jeans is a perfect example of why we can’t simply ask customers how much they would pay for something. Tweet This A Good Approach: Ask About the Past So in the framework of good, better, best, what counts as “good”? Before you write this off as impossible, let’s consider a few examples.

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User Testing Product Research Testing Feedback Software 242

Lenny Rachitsky

JULY 25, 2024

This framework consists of five essential questions: What is our winning aspiration? Second, could customers essentially flip a coin between you and a competitor? If so, you’re not differentiated enough. Use the Strategy Choice Cascade to define and implement effective business strategies.

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Feedback Software Airlines Strategy Differentiation 70

Userpilot

OCTOBER 6, 2023

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. case studies, alternative pages, etc.). For example, your content can involve: Solving pressing problems that your target audience is facing.

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Product Innovation Educators

AUGUST 5, 2024

The challenge lies in fostering effective collaboration without a clear social framework to guide these interactions. This framework provides a holistic approach to leadership, encompassing knowledge, action, and personal attributes. As product managers, we must navigate both these realms.

Technical Review 109

Technical Review Product Management Product Manager Leadership 109

The Product Coalition

JUNE 15, 2023

To attain this in the click and tick theory it is only right to use the hook framework and Charles Duhigg’s 3 components of habit, cue , routine and reward as a case study just like i have been for the last 2 articles. For example, sending a message on WhatsApp and waiting for a reply. The second is always the aim.

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User Testing Customer Experience Product Management Product Manager 112