Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. A value-added product is enhanced with additional features or characteristics to make it more convenient or helpful to customers.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). What features should be prioritized in a new product to effectively solve key user pain points?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

The Product Coalition

SEPTEMBER 3, 2019

It involves 3 key aspects: deep understanding of users; exploring and ideating fast and wide; and rapid prototyping to test, learn and adapt. This was a learn-by-doing session as we participated in 5 exercises, following the real case study of someone trying to buy a TV. Failing examples are siloed to channel.

User Testing 60

User Testing UX Product Research Technical Review 60

BrainMates

FEBRUARY 26, 2019

I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role from another. Both have to build the customer’s view of the world. Both roles thrive on customer/industry feedback (explicit and implicit).

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Product Solving

AUGUST 26, 2020

Hiten Shah said it nicely on Twitter recently: Hiten Shah @hnshah Friction is the keyword in product development. 5:39 PM ∙ Jul 26, 2020 108 Likes 11 Retweets Building products is, indeed, all about friction. Then the cycle starts over again as you interview customers who are using your products in their day-to-day work.

Feedback Software 52

Feedback Software User Testing Customer Experience Systems Review 52

Mind the Product

APRIL 6, 2020

Where will you compete: which customer segments, which categories, which channels? Will you follow Porter’s path for differentiation or cost leadership? User Story Mapping (check the book by Jeff Patton ): this is helpful to create a full picture of how a product is used. Where will you play? How will you win?

Product Strategy 109

Product Strategy Strategy Feedback Software Customer Experience 109

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? TL;DR A message map is a document outlining what and how the organization should communicate with customers, aimed at helping teams articulate a clear and consistent message about the product. Let’s get to it! Book the demo!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Userpilot

SEPTEMBER 4, 2023

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. This supports premium pricing and customer loyalty. What Are the Benefits of the Blue Ocean Strategy?

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

User Testing 131

User Testing Research Software User Friction Customer Experience 131

Userpilot

SEPTEMBER 4, 2023

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. This supports premium pricing and customer loyalty. What Are the Benefits of the Blue Ocean Strategy?

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

UX Studio

FEBRUARY 15, 2024

They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.” It must have been like super huge with a lot of customer base.

Research Software 64

Research Software Analytic Tools Transportation Feedback Software 64

ProductPlan

OCTOBER 25, 2018

No matter how dull you think your product is, there’s always a way to add some excitement to it and delight customers through excitement features. The prioritization model looks at factors like time and resources needed to implement a new feature against the potential “customer delight” said feature may generate.

Customer Experience 53

Customer Experience Research Software User Testing User Friction 53

Product Talk

MARCH 14, 2018

They described how much time they were spending with customers and what impact it was having on their work. One of the challenges of teaching continuous discovery is that we don’t have very many public examples of what “good” looks like. How often did you talk to customers? It made me so happy. Tweet This. Tweet This.

Product Research 185

Product Research User Testing Research Software Customer Experience 185