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Creating a Sustainable Continuous Discovery Practice at CarMax [Case Study]

Product Talk

Back in March, I shared a case study about one of the product teams I worked with at Snagajob (now Snag). This case study is about a team at CarMax that I just finished working with. It was a ton of fun to watch this team excel. Melissa: Tell us a little bit about your team.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? TL;DR Market research is the process of gathering, analyzing, and interpreting information about a target market, competitors, and customers. User interviews : One-on-one conversations for qualitative insights.

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How To Improve MQL to SQL Conversion Rate & Drive More Customers to Your SaaS?

Userpilot

This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. MQL is a potential customer fit for your business, reviewed by the marketing team. SQL is a potential customer with a clear intent to buy in buying cycle’s final stages. Let’s dive in!

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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. In this role, he drove the development of products that took eBay’s global e-commerce platform to new levels of success. Marty Cagan is a popular name in the product management world. Who is Marty Cagan?

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Best AI Research Tools: Insights & Recommendations

UX Studio

Let’s imagine, for example, that AI would relieve us of the tiring task of transcribing hours of interview recordings or that it would sift through huge data sets and generate insights and visualizations within seconds. We formulated a dedicated team consisting of three researchers and three designers.

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition.