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13 Best Product Management Books to Read in 2021 – Product Manager Must-Reads

Userpilot

Product-Led Onboarding by Ramli John and Wes Bush is a new book about how to implement user onboarding for the ultimate customer retention. The Making of Product Managers by Lena Sesardic gives you eight actionable insights from 20 stories of real product managers who broke into product management from different fields.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. A high-converting landing page is tailored for a specific user persona.

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40+ Amazon Product Manager Interview Questions

The Product HQ

Customer Obsession – Give an example of any customer feedback recommendation you gave. It’s also advisable to make use of complex calculations, such as standard deviation, and avoid simple calculations. Product managers are also expected to have a decent amount of technical understanding and experience.

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A summary of “Building Products for the Enterprise”

The Product Coalition

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

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The Subscription Value Loop: A framework for growing consumer subscription businesses

Lenny Rachitsky

The framework is based on his experience advising dozens of consumer subscription businesses, as well as his analysis of over 30,000 consumer subscription apps (based on proprietary data provided by RevenueCat ) and interviews with leaders at dozens of top consumer subscription companies.

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How We Dealt With Project Challenges: An Agile Approach in a Deadline-driven Development

The Product Coalition

Here I aim to show how experience, respect for discipline, and an insistence on following good project management practices can go a long way to help to develop successful software projects in spite of many challenges. To be clear, we will not discuss how to start a software development project or which steps you should take to kick it off.

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Proven Sales Playbooks are BS — Paul Kenny Explains

Business of Software Conference

In this guest post Paul Kenny (founder of Ocean Learning and long time BoS participant and speaker) argues that software and SaaS “proven sales playbooks” are BS. Alex A may have little patience to deal with awkward technical queries, and may be willing to make unrealistic promises to get deals to cross the line.