Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Read on to uncover product growth insights !

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Gainsight

JUNE 13, 2024

Your customers won’t view your academy in the same light as the microwave, but you should still anticipate some adoption hurdles in both the short- and long-term. Three primary reasons: Your customers have always defaulted to help centers and their Customer Success Managers (CSM) for support and strategic guidance.

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Userpilot

APRIL 24, 2024

Similarly, you can't expect potential customers to come on board without a well-designed software demo first. So if you're looking for sustainable product-led growth , let's dive deeper and learn about the top SaaS demo best practices to help boost conversion rates.

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Userpilot

JUNE 12, 2024

Understanding the salary landscape for growth product managers is crucial whether you’re entering the field or looking to advance your career. TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention.

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Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Start building your marketing conversion funnels but creating all product user personas.

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Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. The conversion rate typically decreases as users go deeper into the sales process. Poor product-market fit.

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Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Driving users toward activation with checklists.

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Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions.

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The Product Coalition

FEBRUARY 15, 2024

Moreover, it can unlock valuable insights from data, facilitating better decision-making and enhancing overall performance. From personalized customer experiences to predictive analytics, the impact of GenAI is tangible and far-reaching. Personalized customer experiences The modern era demands personalized interactions.

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Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. Select metrics to measure success. Here are five marketing experiments types you can try in your business: In-app onboarding experiments. Product messaging experiments. Case study experiments.

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Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

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Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product?

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Userpilot

JUNE 16, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

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Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. The model encompasses multiple layers of user engagement with your company.

Feedback Software 98

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Userpilot

SEPTEMBER 8, 2023

TL;DR A/B testing is a method of comparing a version of a software product, feature, webpage element, or user interface element against a control group to determine if it performs better in terms of user engagement, conversions, or other key metrics. Fix this by using multivariate tests or conducting user surveys.

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Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

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Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

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Userpilot

JUNE 10, 2024

Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Give your most valuable customers the option to book a call with customer success.

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Userpilot

MAY 29, 2024

Cuvama, a value selling platform, helps sales and customer success teams identify pain points, sell outcomes, and reinforce success. For this to actualize, Cuvama first needed to guide its users towards adopting its product and using it effectively to achieve success.

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Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. What are marketing data insights?

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Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

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Userpilot

NOVEMBER 24, 2022

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Customer education is the discipline of teaching customers how to use and get value from your product.

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Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

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Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. From learning about the product to a desired action, like a purchase. Hence this guide. Let’s dive in.

Data Visualization 105

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Userpilot

MARCH 4, 2024

The first thing you need to know is that this metric isn’t just about speeding up a process—it’s about optimizing every step of your user’s journey to make their path to conversion as smooth as possible. TL;DR Average time to conversion is the time it takes for a user to complete a desired action.

Customer Experience 101

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Userpilot

MAY 26, 2024

They’re pivotal in transforming interest into sales, setting the stage for the comprehensive insights ahead. Key takeaways The marketing funnel in B2B SaaS guides potential customers from awareness to customer retention , focusing on streamlining the customer journey through various stages, including TOFU, MOFU, and BOFU.

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Userpilot

SEPTEMBER 9, 2020

Product experiments help product managers and their users get better results. Experimentation and A/B testing are bread and butter in marketing, but in product…it gets complicated. And in companies where dev resources are scarce, product experiments are often dropped altogether. It’s that simple.

Onboarding KPIs 101

Onboarding KPIs Customer Experience User Testing Data Visualization 101

Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction. Then we’ll discuss the pros and cons of using NPS as a metric, and why ultimately it’s a useful source of data.

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Userpilot

JUNE 17, 2024

TL;DR A sales enablement manager is responsible for managing and supporting the sales team so they can effectively sell your company’s products or services. Create a single source of truth with Confluence : Organize all your sales enablement resources and documentation in a single customized knowledge base. Let’s get started!

Data Visualization 52

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Userpilot

APRIL 27, 2021

While automated user onboarding can help with a scaleable and self-serve way to educate users, more complex products often require more guidance. In this post, we’ll show you how to specifically use webinars as a part of your overall customer retention marketing strategy. Let’s dive in! What is retention marketing?

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Userpilot

JUNE 26, 2024

TL;DR A sales enablement manager is responsible for managing and supporting the sales team so they can effectively sell your company’s products or services. Account Executive : Typically after 1 to 2 years as a representative, you get to manage relationships with prospects and customers, conduct sales calls and demos , and close deals.

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Userpilot

MARCH 16, 2023

Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. Landing pages need to account for their intended audience, whether that’s enterprise customers who need more information or gamers that want high-speed software. Features/benefits. Social proof.

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Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are.

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Userpilot

MAY 9, 2024

Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. TL;DR Growth marketing strategies focus on rapidly increasing your company’s customer base to drive revenue growth through customer acquisition and retention.

Data Visualization 105

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Userpilot

NOVEMBER 29, 2023

In many cases, you will find that only a few improvements inspired by a proper understanding of user behavior are what you need to drive growth. TL;DR CRO marketing is a systematic process of increasing the percentage of website visitors or users who take a desired action. PQL to paying customer conversion rate: 20% to 40%.

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