DISQO

MAY 10, 2018

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. As a recently incubated startup, MRLN’s success is linked to its ability to invest time and resources into a solution that users truly value. Background.

Product Research 75

Product Research Startups User Testing Reporting Tools 75

NextBigWhat

NOVEMBER 23, 2020

3/ This is why all breakthrough products in their report started with an insight about a major customer struggle. Rather they started with a customer insight and searched for the right technology to satisfy that job (sometime for years). 7/ This process means from insight to launch, it can easily take years.

Customer Feedback 90

Customer Feedback User Testing Product Research Reporting Tools 90

Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Product Innovation Educators

NOVEMBER 4, 2024

He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how product managers can use these principles to improve their product development process. Portfolio Management During our conversation, Jack shares valuable insights from managing product portfolios at Sony Ericsson.

User Testing 104

User Testing Research Software Analytic Tools Feedback Software 104

freshtrax

MAY 26, 2021

Instead, we will look at a few examples where companies tailored their market entry strategy through localization. Japan by the Numbers 67 Insightful Japan Facts. With that in mind, IKEA offered a delivery option with furniture assembly, helping win Japanese customers’ hearts. Example 1: IKEA. – Seattle Business.

User Testing 131

User Testing Customer Feedback Customer Experience Product Research 131

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 92

Analytic Tools Research Software Feedback Software Customer Experience 92

UX Studio: Product Management

AUGUST 17, 2018

Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. A typical (potential) user of any digital product should be able to interact with it without frustration, and easily accomplish set goals. Check how we did exactly that in one of our case studies.).

User Testing 141

User Testing Product Research Research Software Feedback Software 141

The Product Coalition

JANUARY 24, 2022

Case: “ Suppose you have been hired as a PM for a tech startup that is trying to launch smartwatches in India in a non-premium segment. How will you arrive at market sizing estimation, GTM goals & Measures that focus on D2C (direct to customer)? ?? 2)= 168M Hence, the TAM of Smartwatch is around 168M customers in India.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

BrainMates

NOVEMBER 27, 2022

Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. In other instances, it was a case of growing too big too soon.

Weak Development Team 52

Weak Development Team Development User Testing Product Research 52

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments.

Research Software 87

Research Software Feedback Software Analytic Tools Customer Experience 87

Userpilot

JULY 10, 2024

We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. TL;DR Promote your SaaS by knowing your audience, creating engaging content, and highlighting unique features to attract users. Both are vital for SaaS success.

Analytic Tools 83

Analytic Tools Feedback Software Research Software User Testing 83

The Product Guy

OCTOBER 8, 2024

Understanding Stakeholder Dynamics Stakeholders in product management aren’t just limited to your direct team; they encompass leadership, cross-functional teams, customers, and even external partners. Present customer feedback, market research, or case studies to make your case.

Customer Feedback 60

Customer Feedback Data Visualization Product Management Product Manager 60

ProductPlan

NOVEMBER 13, 2018

While customer feedback is the gold standard of insight for product managers, not every customer request is actionable. Today we’ll discuss a few ways to determine the significance of a request in order to answer the all important question, “is this feedback actionable?”

User Testing 70

User Testing Customer Feedback Feedback Software Customer Experience 70

Intercom, Inc.

OCTOBER 15, 2020

Our previous conversations with Bob have covered how to unpack customer motivations and the Jobs-To-Be-Done framework (of which he was one of the principal architects). In this episode, Bob and I chat about his new book Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. Des: That makes a lot of sense.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

Userpilot

AUGUST 18, 2024

Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products. Key highlights include: Selecting the ideal customer profile (ICP). In an upcoming talk , Maja Voje will share insights into the go-to-market strategy for AI-first products.

Feedback Software 88

Feedback Software Research Software User Testing Product Research 88

Product Innovation Educators

SEPTEMBER 9, 2024

We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. Case Study: Apple as an Analyzer (Fast Follower) While Apple is often seen as a highly innovative company, its success comes more from its role as an analyzer or fast follower.

Research Software 114

Research Software User Testing Customer Experience Analytic Tools 114

UX Planet

JANUARY 16, 2024

More importantly, we’ll provide you with the insights to navigate these treacherous waters successfully. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Lack of research skills: Conducting effective research requires specific skills and tools.

Branding 86

Branding User Testing Product Research Data Visualization 86

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Eight detailed persona examples to inspire your user research. So how do you get started?

User Testing 86

User Testing Research Software Data Visualization Feedback Software 86

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product.

Research Software 85

Research Software Analytic Tools Product Marketing Product Research 85

Userpilot

AUGUST 12, 2024

Your homepage is one of the first points of contact a user has with your business. Messaging , on the other hand, is about using the right words to clearly communicate your benefits to customers. Craft a strong marketing positioning statement. Build user trust. – Differentiate your product from the competition.

Messaging 86

Messaging Positioning Data Visualization User Testing 86

UX Planet

FEBRUARY 22, 2024

UX management best practices, from interviews and case studies with experts. You will master user research, journey mapping, business model canvas, and other essential tools for service design. You will learn: How to use product team tools to learn user behaviors. Leadership Through Design Innovation by Coursera.

User Testing 73

User Testing Data Visualization Research Software Customer Experience 73

The Product Coalition

JULY 6, 2022

In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. It is a process that is used in startups and can be used in any organization but is especially useful when there is a limited budget or time to get products to market.

Startups 123

Startups User Testing Feedback Software Product Research 123

Userpilot

APRIL 24, 2024

But when things don’t work out, we are reminded of the importance of eating your own dog food, aka using your own product to solve the problem you set out to address for your customers. Learn how Lisa (and you) can quadruple your UX research response rates with Userpilot. Book a demo to learn more.

User Testing 75

User Testing Product Research Research Software Data Visualization 75

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Feedback Software 85

Feedback Software Analytic Tools Research Software Data Visualization 85

Userpilot

MARCH 22, 2021

Product Marketing Tools Overview. What Is Product Marketing? Why Use Product Marketing Tools ? Product Marketing Tools For User Analytics Product Marketing Tools For User Onboarding Product Marketing Tools For User Engagement Product Marketing Tools For User Retention Product Marketing Tools For Email Conclusion.

Analytic Tools 96

Analytic Tools Feedback Software Research Software Data Visualization 96

DISQO

FEBRUARY 21, 2017

The company is leveraging familiarity with the Facebook newsfeed style in an attempt to simplify their own experience and focus users on key objectives. We’re sure LinkedIn did extensive user research, but we decided to double down and generate some insights with Alpha’s platform. Is the glass half full or half empty?

User Testing 66

User Testing Customer Feedback Customer Experience Research Software 66

Userpilot

FEBRUARY 21, 2022

What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The post-launch phase is all about user onboarding.

Research Software 84

Research Software Feedback Software Onboarding KPIs Product launches 84

The Product Coalition

JANUARY 25, 2021

Use them to deliver more value to your customers, support your marketing and sales teams, get more involved with your partners, and more. Focus on those activities until something changes: a big customer comes in and shuffles the company’s priorities again, a new investment, a significant partnership, etc. Blog posts ?—?your

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

Userpilot

MARCH 6, 2020

I chose a career in Product as it’s all about problem-solving and being ‘customer obsessed’ You have to be able to think quickly on your feet, to work with all types of stakeholders and more importantly, to use your EQ to your advantage at all times. Here are some interesting Product case studies, scroll down [link].

Research Software 130

Research Software Analytic Tools Feedback Software Reporting Tools 130

Userpilot

JUNE 19, 2024

In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. Whether you’re hiring, job hunting, or simply curious, we’ve got you covered with practical insights and ready-to-use resources. Looking into tools for product marketing managers?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 30, 2024

How do you cut through the noise and ensure potential customers notice your product? When implemented well, it can help you attract customers, improve in-app engagement , and drive long-term retention. Clearly communicate your USP to potential users. Choose the right marketing communications channels to reach your audience.

Advertising 80

Advertising Analytic Tools Research Software Data Visualization 80

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. A high-converting landing page is tailored for a specific user persona.

Research Software 76

Research Software Feedback Software User Testing Reporting Tools 76

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? TL;DR A message map is a document outlining what and how the organization should communicate with customers, aimed at helping teams articulate a clear and consistent message about the product. Let’s get to it!

Messaging 69

Messaging User Testing Research Software Analytic Tools 69

Userpilot

AUGUST 19, 2024

Essential tools for heads of product include Userpilot for user research & product analytics, ChurnZero for customer success & retention, and Asana for project management & team collaboration. Looking to enhance product adoption and drive customer success? Book a demo today!

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Know the Difference Between Product and Content Marketing. Content Marketing Channels. Employ Your Customers. How does it save them time or money? Use Storytelling.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Know the Difference Between Product and Content Marketing. Content Marketing Channels. Employ Your Customers. How does it save them time or money? Use Storytelling.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70