Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 101

User Testing Research Software Market Research Product Research 101

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

freshtrax

JULY 31, 2023

At btrax, we conduct user interviews to visualize needs and guide service optimization by interviewing users in our North American target audience. What is the value of conducting user interviews that market research alone cannot reveal? Mana (Business Producer): This year, btrax conducted user research in the U.S.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Alchemer Mobile

FEBRUARY 2, 2021

It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. You don’t need a big budget or a dedicated marketing team to market your app. App promo videos take your marketing to the next level by bringing your messaging to life. The bad news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. When does the time come for this type of research? How we build stronger brands with user stories. Do research!

User Testing 74

User Testing Product Research Research Software Branding 74

DISQO

MAY 10, 2018

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. As a recently incubated startup, MRLN’s success is linked to its ability to invest time and resources into a solution that users truly value. Background.

Product Research 75

Product Research Startups User Testing Reporting Tools 75

NextBigWhat

NOVEMBER 23, 2020

3/ This is why all breakthrough products in their report started with an insight about a major customer struggle. Rather they started with a customer insight and searched for the right technology to satisfy that job (sometime for years). 7/ This process means from insight to launch, it can easily take years.

Customer Feedback 90

Customer Feedback User Testing Product Research Reporting Tools 90

Arkenea

APRIL 10, 2025

This guide covers everything you need to know about outsourced software product development services , from core definitions and benefits to a stepbystep process, pros and cons, realworld case studies, and future trends. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

freshtrax

MAY 26, 2021

Instead, we will look at a few examples where companies tailored their market entry strategy through localization. Japan by the Numbers 67 Insightful Japan Facts. With that in mind, IKEA offered a delivery option with furniture assembly, helping win Japanese customers’ hearts. Example 1: IKEA. – Seattle Business.

User Testing 131

User Testing Customer Feedback Customer Experience Product Research 131

Userpilot

JULY 10, 2024

We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. TL;DR Promote your SaaS by knowing your audience, creating engaging content, and highlighting unique features to attract users. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

AUGUST 18, 2024

Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products. Key highlights include: Selecting the ideal customer profile (ICP). In an upcoming talk , Maja Voje will share insights into the go-to-market strategy for AI-first products.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

The Product Coalition

JANUARY 24, 2022

Case: “ Suppose you have been hired as a PM for a tech startup that is trying to launch smartwatches in India in a non-premium segment. How will you arrive at market sizing estimation, GTM goals & Measures that focus on D2C (direct to customer)? ?? 2)= 168M Hence, the TAM of Smartwatch is around 168M customers in India.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Userpilot

APRIL 24, 2024

But when things don’t work out, we are reminded of the importance of eating your own dog food, aka using your own product to solve the problem you set out to address for your customers. Learn how Lisa (and you) can quadruple your UX research response rates with Userpilot. Book a demo to learn more.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Eight detailed persona examples to inspire your user research. So how do you get started?

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

UX Studio: Product Management

AUGUST 17, 2018

Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. A typical (potential) user of any digital product should be able to interact with it without frustration, and easily accomplish set goals. Check how we did exactly that in one of our case studies.).

User Testing 141

User Testing Product Research Research Software Feedback Software 141

BrainMates

NOVEMBER 27, 2022

Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. In other instances, it was a case of growing too big too soon.

Weak Development Team 52

Weak Development Team Development User Testing Product Research 52

Userpilot

AUGUST 12, 2024

If so, mark your calendar and sign up for our Product Drive Summit where Marty Cagan will share his insights on the product operating model. Key insights from Marty Cagan’s book, TRANSFORMED. Prioritization : Prioritizing problems based on a customer-centric vision and insight-driven strategy.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

Userpilot

AUGUST 12, 2024

Your homepage is one of the first points of contact a user has with your business. Messaging , on the other hand, is about using the right words to clearly communicate your benefits to customers. Craft a strong marketing positioning statement. Build user trust. – Differentiate your product from the competition.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

UX Planet

FEBRUARY 22, 2024

UX management best practices, from interviews and case studies with experts. You will master user research, journey mapping, business model canvas, and other essential tools for service design. You will learn: How to use product team tools to learn user behaviors. Leadership Through Design Innovation by Coursera.

User Testing 98

User Testing Data Visualization Research Software Customer Experience 98

Userpilot

APRIL 26, 2024

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? No worries! Let’s get started!

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. A high-converting landing page is tailored for a specific user persona.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

The Product Coalition

JULY 6, 2022

In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. It is a process that is used in startups and can be used in any organization but is especially useful when there is a limited budget or time to get products to market.

Startups 145

Startups User Testing Feedback Software Product Research 145

ProductPlan

NOVEMBER 13, 2018

While customer feedback is the gold standard of insight for product managers, not every customer request is actionable. Today we’ll discuss a few ways to determine the significance of a request in order to answer the all important question, “is this feedback actionable?”

User Testing 70

User Testing Customer Feedback Feedback Software Customer Experience 70

Product Innovation Educators

OCTOBER 2, 2017

This is what executive teams want from their product managers, and this interview with my guest is a great case study for thinking strategically and reshaping an entire organization. We like helping them round out the business and marketing aspects so that they can live their passion. [15:30] We are in our customers’ businesses.

Research Software 72

Research Software User Testing Product Management Product Manager 72

Intercom, Inc.

OCTOBER 15, 2020

Our previous conversations with Bob have covered how to unpack customer motivations and the Jobs-To-Be-Done framework (of which he was one of the principal architects). In this episode, Bob and I chat about his new book Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. Des: That makes a lot of sense.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

UX Planet

JANUARY 16, 2024

More importantly, we’ll provide you with the insights to navigate these treacherous waters successfully. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Lack of research skills: Conducting effective research requires specific skills and tools.

Branding 98

Branding User Testing Product Research Data Visualization 98

Userpilot

AUGUST 30, 2024

How do you cut through the noise and ensure potential customers notice your product? When implemented well, it can help you attract customers, improve in-app engagement , and drive long-term retention. Clearly communicate your USP to potential users. Choose the right marketing communications channels to reach your audience.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? TL;DR A message map is a document outlining what and how the organization should communicate with customers, aimed at helping teams articulate a clear and consistent message about the product. Let’s get to it!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Userpilot

FEBRUARY 21, 2022

What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The post-launch phase is all about user onboarding.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. A value-added product is enhanced with additional features or characteristics to make it more convenient or helpful to customers.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

DISQO

FEBRUARY 21, 2017

The company is leveraging familiarity with the Facebook newsfeed style in an attempt to simplify their own experience and focus users on key objectives. We’re sure LinkedIn did extensive user research, but we decided to double down and generate some insights with Alpha’s platform. Is the glass half full or half empty?

User Testing 66

User Testing Customer Feedback Customer Experience Research Software 66

Userpilot

MARCH 6, 2020

I chose a career in Product as it’s all about problem-solving and being ‘customer obsessed’ You have to be able to think quickly on your feet, to work with all types of stakeholders and more importantly, to use your EQ to your advantage at all times. Here are some interesting Product case studies, scroll down [link].

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133