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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. Case study: Resolution Bot. Support teams get a lot of repeated inbound questions, which get tedious to answer.

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From first touch to qualified lead: How to use live chat for sales

Intercom, Inc.

Live chat – especially when it’s part of a modern customer communications platform that helps you make the most of every engagement – is a powerful addition to your sales tech stack. For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects.

Inbound 245
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8 Customer-Led Marketing Examples to Inspire Your Strategy

Userpilot

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions. Then keep reading!

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How user analytics helped us reduce mobile app churn: a case study

Mixpanel

In this guest post for Mixpanel, he shares his lessons on reducing mobile app churn with user analytics. Product managers know that understanding user behavior can be powerful. After all, how can you drive value for your users (and your business) if you don’t know how people interact with your product? They didn’t work.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

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Single Grain’s Eric Siu on using content to grow your business

Intercom, Inc.

His team works with companies ranging from tech giants like Amazon, Uber and Salesforce to Series A stage up-and-comers as they try to acquire more customers. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound.

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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. TL;DR A resource center provides tailored content to aid users in problem-solving your product.