Mind the Product

FEBRUARY 13, 2020

This case study describes a part of a larger product discovery project that I led as a product manager at Uniregistry , a platform that enables easy buying and management of domains and complementary products (online presence, business apps). We ran the tests on paying customers. We chose three product ideas: One Page Website.

Product Research 198

Product Research User Testing Analytic Tools Research Software 198

Product Talk

MAY 8, 2019

That’s why case studies are so valuable. This is why I’m really excited to share today’s case study with you. It was clear that they, like many Product Talk readers, worked closely with their customers and cared deeply about providing excellent service. Our industry is too old. Our company is too set in its ways.’

Product Research 175

Product Research User Testing Feedback Software Customer Feedback 175

Product Innovation Educators

FEBRUARY 24, 2025

Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights. Through market research, she discovered her ideal customers weren’t whom she initially expected. This led her to explore whether others faced similar challenges.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Mind the Product

APRIL 26, 2020

We identified over 160 well-established protocols from which we were able to present a quality, curated list to help users quickly find the information they needed. Having defined the problem area, we conducted secondary research to ensure we understood our users’ needs and our current offering. Our Approach. The Results.

Research Software 195

Research Software Feedback Software User Testing Product Research 195

Mind the Product

MARCH 2, 2020

Thanks to feedback from their customers, the team at Bloom & Wild discovered that they could make a truly impactful product change without the need for complicated features. We heard this from our customers and we knew we could be more thoughtful in our marketing. All they had to do was listen. The Approach. The Results.

Customer Experience 172

Customer Experience User Testing Customer Feedback Feedback Software 172

Product Innovation Educators

FEBRUARY 3, 2025

How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. ” The responses were revealing.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

The Product Coalition

JUNE 28, 2020

Image courtesy: www.boldbusiness.com While Consumer App Designers have begun to increasingly use the understanding of human psychology to make their Apps more ‘effective’ in achieving their goals, its ultimate impact on users’ life is debatable. The App and User are both better served if the streak is not lost.

Feedback Software 183

Feedback Software Customer Experience User Testing Customer Feedback 183

The Product Guy

JANUARY 24, 2025

In this episode of “Product Excellence: Insights from Award-Winning Leaders | Strategies for Success,” Harpal Singh explains his approach to managing product processes by emphasizing principles over rigid methods. He discusses how prioritizing customer insights, collaboration, and data helps unlock better results for teams.

Data Visualization 195

Data Visualization Customer Feedback Agile Strategy 195

Product Innovation Educators

MARCH 3, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Research Software 156

Research Software Product Research Artificial Inteligence User Testing 156

Mind the Product

FEBRUARY 6, 2023

In this post, startup CEO Ferdinand Goetzen relates how product discovery led him and his team to adjust their thinking, pivot and change their product Overview We started Reveall in 2021 as a platform to empower UX teams to do more with their customer research insights. As we sought to navigate some of the most [.]

Product Research 185

Product Research Research Software User Testing Customer Feedback 185

UX Planet

MARCH 15, 2025

In just six months, I transitioned from being a complete beginner to confidently speaking at conferences, sharing insights about AI and its impact on business and design. I focused on understanding AI products, the strategies that drive them, and how AI can enhance user experience and business outcomes. Learn more at Empathy &AI.

Data Visualization 107

Data Visualization Artificial Inteligence Customer Feedback Technical Review 107

Userpilot

OCTOBER 20, 2024

This is every product manager’s nightmare – an onboarding failure that cripples customer retention. What is customer onboarding? Customer onboarding is the process of welcoming new customers to your product or service and helping them utilize the product and maximize the value of their purchase.

Onboarding KPIs 105

Onboarding KPIs User Testing Feedback Software Customer Experience 105

The Product Coalition

MARCH 16, 2021

A Product Case Study Introduce Twitter stories as a feature and back it with proper data to pitch the idea to Jack Dorsey. Understanding Twitter Twitter is a micro-blogging and social networking service, on which users post and interact with messages known as “tweets”. Launch Twitter Stories?—?A

Research Software 147

Research Software Data Visualization Advertising Product Research 147

Product Talk

SEPTEMBER 12, 2018

Back in March, I shared a case study about one of the product teams I worked with at Snagajob (now Snag). This case study is about a team at CarMax that I just finished working with. Victoria: Our team’s focus is on creating exceptional digital merchandising experiences for our customers. What are you working on?

Product Research 184

Product Research Data Visualization User Testing Weak Development Team 184

The Product Guy

NOVEMBER 29, 2019

This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their pain points. How Products Fail Without Customer Empathy. First Principles of customer empathy.

User Testing 305

User Testing Customer Experience User Friction Customer Feedback 305

Product Talk

NOVEMBER 6, 2024

It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.” I made sure to think about both the end customer experience and the tax expert experience,” says Teeba. This one focuses on customer support within the platform. Click the image to explore the full Miro board.

Product Research 170

Product Research Research Software Feedback Software User Testing 170

The Product Guy

MARCH 5, 2025

A case study on how realigning priorities increased user engagement by 25%. A real-world case study proving why digging deeper leads to better product decisions. A growing library of frameworks, case studies, and actionable tools. How to use the 5 Whys technique to uncover the real root cause.

Roadmap 150

Roadmap Customer Feedback Technical Review Article 150

Mind the Product

APRIL 6, 2020

MBO is largely designed to provide feedback relevant to the specific task at hand; it should tell us how we are doing so we can make adjustment in whatever we are doing if need be. Where will you compete: which customer segments, which categories, which channels? The one thing an MBO system should provide par excellence is focus.

Product Strategy 167

Product Strategy Strategy Feedback Software Customer Experience 167

The Product Coalition

MARCH 1, 2022

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

Feedback Software 151

Feedback Software Customer Feedback User Testing Data Visualization 151

The Product Guy

APRIL 3, 2025

In our newest Patreon-exclusive Roadmap to Mastery article , we explore: Why coalition-building is the PM leadership skill most often ignored How to lead without authority by building deep cross-functional relationships A case study where building a coalition led to on-time delivery and lasting collaboration For PMs ready to lead at the next level.

Leadership 150

Leadership Product Manager Product Management Roadmap 150

The Product Guy

FEBRUARY 5, 2025

Hybrid work, AI integration, and rising customer demands are reshaping product management. A real-world case study of how strategic influence drove a 20% increase in engagement and reduced technical debt. Youll gain insights into: The evolving role of PMs and why influence matters more than ever. Whats Inside the Article?

Technical Review 150

Technical Review Customer Feedback Article Leadership 150

The Product Coalition

AUGUST 17, 2021

One day you’re meeting with customers, gathering insights about their problems. She should be the voice of the customer towards product teams. Commercial teams were desperately asking for updates to share with customers. What customer pain we try to address. The art of shaping I have a confession to make.

Feedback Software 158

Feedback Software Analytic Tools Reporting Tools Research Software 158

Product Innovation Educators

JANUARY 27, 2025

Bruce’s research, highlighted in the groundbreaking book Serial Innovators revealed fascinating insights into these exceptional team members. Interestingly, most serial innovators he studied did not have traditional business degrees. These individuals possess a remarkable ability to see opportunities where others see roadblocks.

Research Software 241

Research Software User Testing Data Visualization Customer Experience 241

UX Planet

DECEMBER 6, 2024

Transforming user experience in cars-as-a-service industry through Strategic AI/ML Integrationa UX casestudy. Overview This case study focuses on integrating AI/ML to improve user experience in the car-as-a-service automobile marketplace. Car Preferences: Customers range from highly specific to completely flexible.

Customer Experience 98

Customer Experience Data Visualization Research Software Feedback Software 98

Product Innovation Educators

MARCH 2, 2020

Four case studies in innovation for product managers. I have investigated some success case studies in the past about LEGO, Wikipedia, IKEA, TripAdvisor, and Dyson. I expect you’ll find the insights from the case studies helpful. Summary of some concepts discussed for product managers. [01:11]

Customer Feedback 262

Customer Feedback User Testing Customer Experience Feedback Software 262

Product Innovation Educators

OCTOBER 7, 2024

Matthew explains that prototypes help product managers confidently develop solutions that make customers happy. By using prototypes wisely, product teams can figure out what truly meets customer needs and test solutions before launching them in the market. You will be better as a result of that.”

User Testing 283

User Testing Feedback Software Customer Feedback Product Manager 283

The Product Guy

JANUARY 23, 2025

Too often, our eagerness to solve problems leads us to focus on quick fixes instead of deeper insights. These kinds of questions help uncover actionable insights, like trying a group activity for social motivation or breaking your routine into shorter, more manageable sessions. Instead of asking, Why are customers leaving?

User Testing 150

User Testing Customer Feedback Customer Experience Events 150

UX Planet

JANUARY 10, 2025

A career in product design offers just thata unique opportunity to bring your ideas to life while shaping the future of technology, sustainability, and user experiences. Data-Driven Insights: Analyzing user behavior, AI offers insights that guide design decisions. for transcription and insights.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

UX Planet

JULY 11, 2024

Disclaimer This case study is a conceptual project and is not affiliated with or endorsed by Google. They need integrated solutions for budget tracking, financial advice, and insights into their daily lives to make informed decisions and achieve their financial goals. How Might We Solve This Problem?

Research Software 96

Research Software Data Visualization Feedback Software Onboarding KPIs 96

UX Planet

APRIL 7, 2024

I made sure to keep the bold colors to reinforce Lani’s brand while also creating enough white space to draw the user’s eye to the right places and avoid visual clutter. There’s something very satisfying about seeing a vision come to life in a way that is both visually striking and highly functional.

UX 115

UX Branding Reference Feedback Software 115

Userpilot

JUNE 28, 2023

Sustaining user engagement throughout the entire onboarding process can feel like a task only large teams can achieve. Introducing core features, driving user activation, and maximizing retention rates after the user onboarding experience will all impact the user journey moving forward.

Onboarding KPIs 97

Onboarding KPIs Feedback Software User Testing Analytic Tools 97

The Product Guy

JANUARY 7, 2025

The project, intended to improve customer satisfaction and reduce operational costs, was plagued by missed deadlines and escalating budgets. An in-depth review revealed that misaligned goals between IT and customer service teams, coupled with outdated processes, were the primary issues. Want to get ahead?

Feedback Software 150

Feedback Software User Testing Weak Development Team Customer Experience 150

UX Planet

JANUARY 29, 2024

TimeTrek: Crafting a Time-Travel Experience — UX Case Study Imagine if you could travel to any time and place on earth. This was an assignment provided to me so I thought why not make a case study out of it. Target user and market History buffs in our app can dive into richly detailed, authentic experiences of past times.

Customer Experience 97

Customer Experience Travel Feedback Software UX 97

The Product Guy

OCTOBER 8, 2024

Understanding Stakeholder Dynamics Stakeholders in product management aren’t just limited to your direct team; they encompass leadership, cross-functional teams, customers, and even external partners. Present customer feedback, market research, or case studies to make your case.

Customer Feedback 150

Customer Feedback Data Visualization Product Manager Product Management 150

freshtrax

JULY 31, 2023

At btrax, we conduct user interviews to visualize needs and guide service optimization by interviewing users in our North American target audience. What is the value of conducting user interviews that market research alone cannot reveal? Mana (Business Producer): This year, btrax conducted user research in the U.S.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98