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Katarzyna Malecka shares user testing strategies for all budgets, including 3 casestudies and key insights to improve product development. Read more » The post Balancing budget for user testing in product management: three casestudies appeared first on Mind the Product.
That’s why casestudies are so valuable. This is why I’m really excited to share today’s casestudy with you. It was clear that they, like many Product Talk readers, worked closely with their customers and cared deeply about providing excellent service. Our industry is too old. Our company is too set in its ways.’
Image courtesy: www.boldbusiness.com While Consumer App Designers have begun to increasingly use the understanding of human psychology to make their Apps more ‘effective’ in achieving their goals, its ultimate impact on users’ life is debatable. The App and User are both better served if the streak is not lost.
We identified over 160 well-established protocols from which we were able to present a quality, curated list to help users quickly find the information they needed. Having defined the problem area, we conducted secondary research to ensure we understood our users’ needs and our current offering. Our Approach. The Results.
Learn how NBC Universal saved millions by knowing what not to build and created a more cohesive customer experience with Feedback Loop. Knowing what not to build is just as important as what to build when it comes to product development.
This casestudy describes a part of a larger product discovery project that I led as a product manager at Uniregistry , a platform that enables easy buying and management of domains and complementary products (online presence, business apps). We ran the tests on paying customers. We chose three product ideas: One Page Website.
In this post, startup CEO Ferdinand Goetzen relates how product discovery led him and his team to adjust their thinking, pivot and change their product Overview We started Reveall in 2021 as a platform to empower UX teams to do more with their customer research insights. As we sought to navigate some of the most [.]
Back in March, I shared a casestudy about one of the product teams I worked with at Snagajob (now Snag). This casestudy is about a team at CarMax that I just finished working with. Victoria: Our team’s focus is on creating exceptional digital merchandising experiences for our customers. What are you working on?
Today, I want to share a casestudy with you about one of those bright spot teams. The team already valued user research and user experience design. We had built confidence interviewing customers , and were strong on framing the problem—separating the problem space from the solution space.
Speaker: Jim Morris, Founder, Product Discovery Group
By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. When teams solicit and act on customerfeedback, they can cycle through ideas quicker, and find the best ones sooner. Developing multiple solutions to address your customers' major pain points.
A Product CaseStudy Introduce Twitter stories as a feature and back it with proper data to pitch the idea to Jack Dorsey. Understanding Twitter Twitter is a micro-blogging and social networking service, on which users post and interact with messages known as “tweets”. Launch Twitter Stories?—?A
One day you’re meeting with customers, gathering insights about their problems. She should be the voice of the customer towards product teams. Commercial teams were desperately asking for updates to share with customers. What customer pain we try to address. The art of shaping I have a confession to make.
Overwhelmingly, the #1 response is: access to customers. In Continuous Discovery Habits , I wrote that the only way to make continuous discovery sustainable is to automate your customer recruiting process. If you hustle each week to find customers to engage with, you simply won’t build a strong habit. This doesn’t surprise me.
Understanding the customer journey is crucial to building products that meet your users’ needs. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. The funnel framework represents the customer journey. Action: When users convert.
We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customerfeedback for sales comes into play. No ifs, no buts.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
At btrax, we conduct user interviews to visualize needs and guide service optimization by interviewing users in our North American target audience. What is the value of conducting user interviews that market research alone cannot reveal? Mana (Business Producer): This year, btrax conducted user research in the U.S.
Learning about your customers’ needs is sometimes like being a 1-person paddle boat upstream. When you need to get a large amount of data quickly and easily, one of the best approaches to gather customerfeedback data is using closed-ended questions. They’re also the most convenient surveying method for your customers.
CaseStudy. SolarWinds catapulted into this massive newsline of all these articles saying stuff with no technical insights.” Finding actionable technical insights amid the noise of the attack. “A I used Feedly to find the real technical insights as to what happened during SolarWinds.
I made sure to keep the bold colors to reinforce Lani’s brand while also creating enough white space to draw the user’s eye to the right places and avoid visual clutter. There’s something very satisfying about seeing a vision come to life in a way that is both visually striking and highly functional.
From the very beginning of COVID-19, Dunkin’ has been a fantastic casestudy of how a large enterprise brand can quickly adapt to external variables and changing customer behavior. How does breaking customerfeedback data down by DMA help your team make more informed decisions?
It allows gyms, yoga studios, spas, outdoor centers, and personal trainers to streamline day-to-day operations: admin, finance, and customer care. Additionally, their in-house help center was difficult to maintain, and users had no easy way to report issues from within the product. Why did Zoezi decide to give Userpilot a shot?
We then jammed those models into our platform so that customers could access the outputs in many ways.” We’ve onboarded many customers onto our predictive suite and every time we get the same question: ‘How can I test that it works?’ Asking the customer to use a service that makes decisions for them means asking them to trust you.
TimeTrek: Crafting a Time-Travel Experience — UX CaseStudy Imagine if you could travel to any time and place on earth. This was an assignment provided to me so I thought why not make a casestudy out of it. Target user and market History buffs in our app can dive into richly detailed, authentic experiences of past times.
Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions. Then keep reading!
We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. Casestudy: Resolution Bot. A big risk with a project like this is always end user experience.
James shares insights from his research studying companies that consistently launch successful products. A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost.
Disclaimer This casestudy is a conceptual project and is not affiliated with or endorsed by Google. They need integrated solutions for budget tracking, financial advice, and insights into their daily lives to make informed decisions and achieve their financial goals. How Might We Solve This Problem?
For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. What does the company do and who are your main customers?
CaseStudy: Improving Data-Driven Decision Making for CSR Leadership Civian is a data-driven platform designed to help businesses measure, optimize, and showcase the social and economic impact of their investments in communities. Through our screening questions, we were able to tap into mirroring Civians user group quite accurately.
Are you struggling to retain your newly acquired customers? Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.
It’s hard to truly understand your customers when you’re chasing that point increase in NPS or to empathize with their problems when you’re spending all day looking at charts on a computer screen. And that’s exactly why today’s guest, Janelle Estes , is so interested in human insight. How can you capture it?
They interview customers , run usability tests, and conduct A/B tests. I also shared a casestudy telling the story of two product teams as they adopted my definition of continuous product discovery. 3:28] Arity: A CaseStudy of an Organization Adopting Continuous Product. [9:16] Articles: Customer Interviews.
Even the most creative product manager in the world would do well to get direct input from their customers now and again. Interviewing your customers is the best way to keep track of the market. Often, your customers will tell you things you haven’t even thought about. That’s where the interesting insights come from.
Despite having an easy-to-use product, users still need assistance to perform certain tasks or solve issues. That’s what end-user support is for. TL;DR End-user support refers to how you assist your customers as they perform tasks on your platform or whenever they experience issues. Personalized end-user support.
Customer success webinars are a great way to unlock insights about improving your customer experience and product engagement. Plus, they help you connect with and learn from other customer success leaders and teams. Turning Free Trials into Paying Customers: Mastering Conversion Strategies Check out the webinar here.
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. What is customer onboarding? Customer onboarding is the process of welcoming new customers to your product or service and helping them utilize the product and maximize the value of their purchase.
Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges.
They were on the casestudy portion of the interview, where they had to prioritize major initiatives for the company. using hard data from the market, customers, and financials?—?they They don’t give you real business insights. A while ago, I was interviewing a VP of Product candidate for a client.
Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. Once you’re happy with your messaging strategy based on early landing page and social feedback, it’s time to put it to a format that can be easily digested and shared by press and early customers alike. It’s marketing.
Examining the right customer education examples can help you improve your customer education program and the overall customer experience. As customer expectations continue to soar, a solid customer education program helps you stand out from the competition. What is a customer education program?
Run it by asking your users, “How would you feel if you could no longer use this product? .” Dig into the users who would be “very disappointed.” The simplest way to do this is by asking your users directly—through surveys, messages, or even notes via the customer service team.
Cuvama, a value selling platform, helps sales and customer success teams identify pain points, sell outcomes, and reinforce success. For this to actualize, Cuvama first needed to guide its users towards adopting its product and using it effectively to achieve success. For this Leyre says: Pendo was complicated to setup and maintain.
Rely on rational thinking, combine the numbers with your expert insight, and then make informed decisions. The object of the strategy is the product itself, representing the ongoing process of delivering value to the customers. First, the team researches the customers’ behavior to find out why they are reluctant to come back.
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