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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition.

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The Ultimate Guide to Customer Education in SaaS: Best Practices, Examples, and Tools

Userpilot

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Customer education is the discipline of teaching customers how to use and get value from your product.

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Best Resources for Customer Onboarding Managers

Userpilot

This guide will introduce you to the best resources available for customer onboarding managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. Looking to enhance your customer onboarding process and drive product adoption? What does a customer onboarding manager do?

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How to Become a Customer Onboarding Manager [+Tools and Resources]

Userpilot

Embarking on a career as a customer onboarding manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer onboarding manager. Customer onboarding managers utilize various tools to enhance their work.

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The 5 Product Discovery Secrets Every PM Should Know

Speaker: Jim Morris, Founder, Product Discovery Group

By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. When teams solicit and act on customer feedback, they can cycle through ideas quicker, and find the best ones sooner. Why you should be involving engineers at every stage of the Cycle.

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10 Product Differentiation Examples From Famous Brands For Inspiration

Userpilot

ClickUp achieves product differentiation through customization. Hopstack’s differentiator is its exceptional user experience. Ahrefs creates extensive documentation on its use cases as a differentiation tactic. HubSpot prides itself on its exceptional customer service.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance. What is B2B marketing?

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