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The Ultimate Guide to Customer Education in SaaS: Best Practices, Examples, and Tools

Userpilot

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Training content can consist of written resources, tutorial videos , or in-app guidance through UI elements. Offer continuous customer education with an in-app resource center.

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

Facebook’s mission statement has been examined everywhere from college business case studies to the hallowed halls of the United States Congress. Because I had a background in SaaS, I had the opportunity to join the team. You really have to think of Workplace as a SaaS startup within Facebook.

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Here’s how to develop the most successful user stories

bpma ProductHub

” A list of requirements might represent logic, long case studies might represent art, but user stories represent the best of bringing the two together with context. To quote another icon of business, Steve Job said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”

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What is Customer Training and How It Can Help You Drive SaaS Product Growth

Userpilot

Read along to learn what customer training means, the best practices, and the tools you need to succeed. Primary types of customer training content: contextual in-app guidance, self-serve educational resources, and live training. Don’t use text alone for your in-app tutorials or knowledge base content.

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The 5 Product Discovery Secrets Every PM Should Know

Speaker: Jim Morris, Founder, Product Discovery Group

By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. When teams solicit and act on customer feedback, they can cycle through ideas quicker, and find the best ones sooner. Developing multiple solutions to address your customers' major pain points.

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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Measure how your customers behave inside your app to improve the customer experience.

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Customer Education Examples to Ensure User Growth in SaaS

Userpilot

Userpilot helps you segment users, create your desired educational content, and embed them in-app to support new and existing customers. Successful customer education program examples in SaaS. Customer education should be at the center of all your business systems. Build training content and certification programs.