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The Ultimate Guide to Customer Education in SaaS: Best Practices, Examples, and Tools

Userpilot

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Training content can consist of written resources, tutorial videos , or in-app guidance through UI elements. Offer continuous customer education with an in-app resource center.

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What is Customer Training and How It Can Help You Drive SaaS Product Growth

Userpilot

Read along to learn what customer training means, the best practices, and the tools you need to succeed. Primary types of customer training content: contextual in-app guidance, self-serve educational resources, and live training. Don’t use text alone for your in-app tutorials or knowledge base content.

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

Userpilot shares case studies as part of its product campaigns. HubSpot offers certifications as part of its marketing materials. Userpilot markets new features to existing users with in-app messages. Trigger in-app messages contextually to the right user at the right time.

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10 Product Differentiation Examples From Famous Brands For Inspiration

Userpilot

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. Let’s consider a few examples: 1.

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The 5 Product Discovery Secrets Every PM Should Know

Speaker: Jim Morris, Founder, Product Discovery Group

By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. When teams solicit and act on customer feedback, they can cycle through ideas quicker, and find the best ones sooner. Developing multiple solutions to address your customers' major pain points.

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Your Ultimate Guide to B2B Loyalty Programs [With Examples]

Userpilot

Leverage data effectively by measuring customer loyalty rate, program performance, and product usage with analytics tools to identify trends and optimize your B2B loyalty program. Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction.

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

Facebook’s mission statement has been examined everywhere from college business case studies to the hallowed halls of the United States Congress. Because I had a background in SaaS, I had the opportunity to join the team. You really have to think of Workplace as a SaaS startup within Facebook.