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Real-world examples like McDonald’s morning milkshakes, Snickers vs. Milky Way marketing strategy, and Bosch’s entry into the circular saw market demonstrate how understanding what customers are trying to accomplish (their “job-to-be-done”) leads to better product decisions and innovation.
CaseStudy: Apple as an Analyzer (Fast Follower) While Apple is often seen as a highly innovative company, its success comes more from its role as an analyzer or fast follower. The Product Development and Management Association (PDMA) offers valuable resources and certification programs for product managers.
B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you. For example, your SaaS provider might offer additional features or complementary services to enhance your overall experience and efficiency.
Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. Let’s consider a few examples: 1.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. Come learn how to turn product management into more of a science than an art to improve your odds of success.
Real-world examples like McDonald’s morning milkshakes, Snickers vs. Milky Way marketing strategy, and Bosch’s entry into the circular saw market demonstrate how understanding what customers are trying to accomplish (their “job-to-be-done”) leads to better product decisions and innovation.
Successful product marketing examples to inspire you: Userpilot reaches its target customers through product-led content. Userpilot shares casestudies as part of its product campaigns. HubSpot offers certifications as part of its marketing materials. This section shows you product marketing examples and why they work.
Examining the right customer education examples can help you improve your customer education program and the overall customer experience. Successful customer education program examples in SaaS. Consider some examples: Guide new users with an onboarding checklist to adopt the product or service. Interactive walkthrough example.
As a UX recruiter and team manager, I will reviewing a Google Course casestudy from Kevin, a self-taught UX designer based in Illinois. He decided to enroll in the Google UX Design Certificate Program in hopes of enhancing the limited amount of UX knowledge he already had. Let’s get into it.
Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. Wes will also discuss and teach you: Casestudies of successful and failed PLG strategies. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
Award them course completion certificates to boost their self-esteem, and reward them with gift cards and discounts to nurture better relationships. For example, knowing that a specific persona is struggling to export data could prompt you to create a microvideo tutorial for that use case. User persona example from Userpilot.
An example could be a noisy or defective physical host OS that you have no access or visibility into. This casestudy exposes the challenges that organizations deploying applications on the cloud face when performance issues happen and how difficult it can be to diagnose such problems. This is often far from true.
Here’s an example of how that might be done: Sales managers, be sure to adjust your dashboards and KPIs to account for real-time metrics, such as first response time. At Intercom, reps go through chat-specific training and certification programs to verify that they have successfully gained these skills.
Following this example, Inga Café-Ruoff published an updated 2002 list on the VTG publication, called, “ The Ultimate List of Conversation Design Courses ”. Also, based on my own experience, most hiring managers are looking for qualities or soft skills that go beyond the online course certification. The answer is “ it depends ”.
Speaker: Jim Morris, Founder, Product Discovery Group
During this presentation, attendees will hear casestudies, examples, and best practices gleaned from Jim's 25 years of using the Product Discovery Cycle. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. But, how do you know which certifications or training programs are the best for you? Price: $800.
Create casestudies with relatable problems that attract good-fit customers. Customer success journey map example. A good example of personalization is adapting a product to the culture and language of customers with localization. Create casestudies about your customers. Implement customer loyalty programs.
For example, in some cases, you focus on business intelligence and the agile development process. In other cases, you focus on data mining, machine learning, and data analytics to derive better product decisions. For example, do not add your entire home address because it’s unnecessary.
Customer training examples: Hubspot’s training & certification academy and Kommunicate’s in-app customer training. Take checklists, for example. Tooltips are another example of in-app guidance. Here’s an example from Airtable: Live training. Here’s an example from Airtable: Live training.
Speaker: Dan Jenkins - Human Factors & Research Lead – DCA Design International
The presentation will be packed full of real-world examples of great inclusive design (covering household products and digital services), alongside a few more detailed casestudies explaining how inclusive design can be embedded successfully in the design process. This is an exclusive session that you won't want to miss!
Facebook’s mission statement has been examined everywhere from college business casestudies to the hallowed halls of the United States Congress. For example, we launched at AstraZeneca (a large pharmaceutical company) six months ago. We launched at Cirque du Soleil which is an amazing example. RBS was our first customer.
Celebrate important milestones and motivate customers to engage with certificates, badges, or fun characters. Promote social proof in your marketing by highlighting customer reviews , testimonials, and casestudies. Producing explainer videos that showcase your product’s benefits and use cases. You know best.
IBM Data Science Professional Certificate) offer structured learning paths for those without a formal degree. Key certifications : Consider the Certified Associate in Analytics (CAA) or the Microsoft Certified: Data Analyst Associate to demonstrate your competency.
This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Apple is the best example of a company with B2B marketing and B2C marketing. What are B2B marketing examples? What is B2B marketing?
For example, Airbnb began as a way to cut out the middleman and hassle of short-term property rentals. Check out her talk here: [link] A CaseStudy: Facebook vs MySpace Facebook and MySpace are two similar platforms in the same space with two very different success stories. Check out our certifications here.
We’ve curated a list of the best books, webinars, podcasts, blogs, and certifications tailored for Customer Onboarding Managers. “Customer Onboarding: Best Practices and Pitfalls” by Totango – Practical advice on what to do and what to avoid in customer onboarding, featuring casestudies and real-world examples.
Use gamification , like badges or certificates, to celebrate customer milestones and make the experience fun. Invite validators to write a testimonial, record a customer story video or feature them in a casestudy. You can reward them with badges, certificates, or mood-lifting app experiences.
The Honest and Practical Guide to Customer Experience” by Ian Golding – Actionable advice and real-world examples on customer experience. CX Network Blog – Features articles on customer experience strategies, casestudies, and industry trends. “Customer What?
To excel, leverage resources like books (e.g., “Data Analytics Made Accessible”), webinars (Userpilot, BrightTALK), blogs (Userpilot Blog, Mode Analytics), podcasts (The Data Chief Podcast), and certifications (Certified Analytics Professional (CAP), Microsoft Certified: Power BI Data Analyst Associate).
For example, if your goal is to get more customers to finish onboarding, you could analyze the steps they take to reach that milestone. Take this example from Kommunicate – they walk users through the most essential elements in their chat widget styling. Uncover friction points in the user journey with funnel analysis.
Their webinars often focus on real-world examples and casestudies. You can expect to find actionable insights, casestudies, and practical tips for maximizing user satisfaction and retention. They also offer product management courses and certifications.
However, if you do not have the above degrees, you can take certification courses from reputed sites such as Coursera and Google and add them to your portfolio. However, if you do not have the above degrees, you can take certification courses from reputed sites such as Coursera and Google and add them to your portfolio.
It’s packed with practical advice and casestudies from leading companies. With a diverse range of guest experts, the podcast shares real-world casestudies and actionable tips for building customer-centric cultures. Change Management Certifications : (Prosci, APMG, etc.) Chief Customer Officer 2.0:
.” Update: Highlight new courses and content, such as “Hey, we launched this awesome new certification program that’ll help you with X, Y, and Z. For example, suppose a CSM notices a customer is underutilizing a feature or not achieving the outcomes they likely expect. Here’s the link.”
Real-life examples of successful onboarding experiences by SaaS businesses. Provide quick wins to keep motivation high – like celebrating a user’s first action (for example, scheduling their first event). An example of Tinder’s onboarding path. Onboarding best practices for SaaS companies.
Obtain Certifications (Optional) : While not always required, certifications like Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) can demonstrate your knowledge and expertise. Change Management Certifications : (Prosci, APMG, etc.) Staying updated on industry trends is also crucial.
Everything You Need To Know About SaaS Onboarding [8 Best Examples]. The community supports Product Managers with training, certification, networking opportunities, and job opportunities. The book consists of product-led founder stories, how-to guides, and casestudies on how to successfully implement product-led growth.
Certifications in customer success or project management can also be beneficial. Supplement your degree with online courses or certifications in project management and user experience (UX) design. We’ve curated a list of the best books, webinars, podcasts, blogs, and certifications tailored for Customer Onboarding Managers.
Certifications can further enhance your qualifications. Then, consider pursuing relevant certifications to enhance your qualifications. Best certifications for product support specialists Certifications can enhance your professional credentials and provide in-depth knowledge of customer support. “Customer What?
A side project could be anything from a tangible iPhone app, wireframe, or even a PowerPoint casestudy. Another example of a “side project” you could do is join a Startup Weekend in your area. We synthesized all the responses into a few key user needs and brainstormed a few potential solutions. Don’t be cocky about it.
Consider certifications in customer service, customer experience management, or specialized programs like Subscription Success Certification (SSC) or Professional in Customer Retention (PCR) to enhance your expertise. The Wise Marketer : This platform is a hub for loyalty and retention marketing professionals.
Certifications in customer experience, data analytics, business analysis, and project management can also boost your expertise. A few to consider include Google Data Analytics Professional Certificate, Certified Business Analysis Professional (CBAP) Certification, etc.
It includes practical tips and real-life examples to help customer advocates create a seamless onboarding experience. It features casestudies, expert opinions, and practical tips to help you deliver exceptional customer support. It’s an excellent resource for both new and experienced customer advocates.
Certifications in project management, Agile, or product management can also be beneficial. Get Certified : Consider obtaining certifications that can further boost your credentials and help you stand out among other professionals. Examples of these can be certifications in project management (PMP), Agile (CSM), or product management.
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