The Product Coalition

MAY 24, 2023

How to create a training video for software There are many benefits to having training videos for your software. Additionally, training videos can increase user loyalty and satisfaction by providing an easy-to-understand visual guide on how to use your software. What do you want the viewer to achieve by watching the video?

Feedback Software 119

Feedback Software Data Visualization User Testing Customer Experience 119

UX Planet

MARCH 17, 2024

By Mary Moore, copywriter at Shakuro The process of manual video creation can be both time-consuming and costly, leading to challenges in meeting project deadlines and keeping up with the demand for engaging visual content. If you are into video production, then you’ve probably heard of text-to-video AI.

Data Visualization 98

Data Visualization Analytic Tools Artificial Inteligence Generative AI 98

The Product Coalition

AUGUST 4, 2022

The popularity and demand for live video streaming platforms are growing exponentially. The industries that rely on video streams to provide their services include retail, entertainment, education, gaming, fitness, and even government. Its market share is projected to reach $534.37

Feedback Software 127

Feedback Software Technical Review Weak Development Team User Testing 127

Userpilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 80

Branding Customer Experience Feedback Software Data Visualization 80

The Product Coalition

DECEMBER 30, 2022

Video chat apps are gaining immense popularity with every passing day. Research says that the video conferencing market will reach $13.82 Have you been planning to build a video chat app of your own ? What is Video Calling API? With a video API, you can create, store, and deliver videos. billion by 2023.

Research Software 102

Research Software Customer Experience Transportation User Testing 102

Intercom, Inc.

MAY 28, 2019

We made an in-depth video to share our redesign process (scroll down), but for those who don’t have 18 minutes to spare, read on. Memorable brands create enduring connections with the people who interact with them. The Intercom brand promise. Seen the new look on the Intercom website today? Opinionated colors.

Branding 217

Branding Customer Experience Messaging Reference 217

Spice Catalyst

MARCH 29, 2023

Video marketing has become an invaluable tool for businesses and marketers, offering a powerful way to reach new target audiences. Through effective brand engagement, it can expand lead generation opportunities while driving long-term business growth. Companies can achieve this…

Marketing 78

Marketing Strategy Branding Product Marketing 78

freshtrax

FEBRUARY 9, 2024

The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building.

Generative AI 59

Generative AI Branding Customer Communications Strategy 59

UX Planet

JANUARY 18, 2024

30-Second AI Solutions From idea-to-script-to-publish with an AI video creation copilot It’s the weekend, and I’m feeling lazy. It integrates with InVideo to fully script and generate AI videos with voiceover narration. The video was longer than making it! You can generate 10 mins of AI video a week, so roughly 4 short vids.

ChatGPT 98

ChatGPT Feedback Software Customer Experience Customer Feedback 98

Userpilot

JULY 11, 2023

The internet is flooded with customer experience videos you can watch and, maybe, learn something new or useful for your job. The problem is, the average video content tends to be mediocre and lacking in insightful information. The best videos about customer service include: Valuetainment stories about great customer service.

Customer Experience 73

Customer Experience Customer Feedback Feedback Software User Testing 73

The Product Coalition

JANUARY 20, 2020

Today, an animated explainer video has become one of the most creative ways to establish warmer relationships between customers and their beloved brands. An animated video creates an emotional and aesthetical appeal to customers and helps them learn while having fun at the same time. There’s no need to be?

Research Software 78

Research Software Feedback Software User Testing Product Research 78

The Product Coalition

MAY 17, 2021

SVOD is short for Subscription Video-On-Demand, which refers to a monetization model where subscribers pay a monthly or annual fee to access video content on streaming SVOD platforms. For example, let’s discuss the video subscription platform, Netflix: In the first quarter of 2021, Netflix had over 208 million subscribers.

Analytic Tools 89

Analytic Tools Data Visualization Entertainment Customer Experience 89

The Product Coalition

JULY 30, 2020

Source: Freepik It is hard to imagine those times when videos were not a part of the marketing strategies and content plan. Have you ever wondered how companies used to communicate with their customers, do the brand building, create support collateral, and launch products in the past? Is the DIY tool really a do-it-yourself?

Research Software 78

Research Software User Testing Branding Demo 78

Intercom, Inc.

NOVEMBER 20, 2018

At Loom , we think we’ve found the solution – video. Send a video, not a thousand words. And that’s where video comes in. Video can provide one of the most personal experiences for businesses seeking to make a effective connection with potential customers. Answering support tickets with quick videos.

Customer Experience 146

Customer Experience Reporting Tools Customer Communications Messaging 146

Userzoom

APRIL 23, 2019

Brands have an ‘insight blind spot’ when it comes to understanding user behaviour on third party Marketplaces like Amazon, eBay and the plethora of online third party ecommerce sites where they could have a presence. Sometimes the only data they get from the Marketplace is absolute sales or maybe a single conversion metric.

Customer Feedback 115

Customer Feedback User Testing Branding Data Visualization 115

Userpilot

OCTOBER 20, 2021

That's where in-app video tutorials come in. An in-app video tutorial makes the SaaS onboarding process less stressful — both for companies as well as their new users. An in-app video tutorial makes the SaaS onboarding process less stressful — both for companies as well as their new users. What is an in-app video tutorial?

Customer Experience 87

Customer Experience User Testing Customer Feedback Education 87

PMLesson's Ace the PM Interview

APRIL 2, 2019

Furthermore, this point is particularly great from a strategic perspective, as Siri is one of the clear well-branded products in Apple's portfolio. Watch the video above to see the full interview, including feedback from Stephen! Muhammad also handles a follow-up question regarding the potential for third-party marketplaces in Siri.

Branding 75

Branding Positioning Product Manager Product Management 75

Innovatemap

SEPTEMBER 24, 2020

One of the ways these companies addressed this challenge was to use a visual narrative known as explainer video. Explainer videos come in many forms and styles. Yet, the goal remains the same: explain your brand or product in a memorable way. Three ways to use explainer videos in your product marketing.

Product Marketing 52

Product Marketing Marketing Customer Experience Branding 52

freshtrax

NOVEMBER 15, 2024

Songs like Creepy Nuts’ “Bling-Bang-Bang-Born” and ILLIT’s “Magnetic” with polyrhythmic beats are particularly popular on social media, where their repeatable, catchy snippets make them ideal for short-form video content. This looped, rhythmic quality makes them stick in listeners’ minds and keeps users coming back.

Advertising 111

Advertising Branding Customer Experience Positioning 111

Pragmatic Marketing

MAY 23, 2017

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Brand Foundation.

Branding 70

Branding White Paper Customer Experience User Testing 70

The Product Coalition

AUGUST 8, 2023

Live streaming is one of the most loved ways for content creators to connect with their audience and promote the brand. This article further explains how live streaming works, and which live video streaming sites you should prefer for a heavenly streaming experience. Live streaming refers to watching a video in real time as it happens.

Analytic Tools 124

Analytic Tools Feedback Software Data Visualization Technical Review 124

The Product Coalition

APRIL 11, 2019

The Demand For HTML5 HTML5 allowed audio and video embedding features through its <audio> and <video> tags. This fulfilled the increasing demand for custom online video players, especially in the advertising, marketing, and entertainment sectors.

Analytic Tools 60

Analytic Tools Enterprise Entertainment Advertising 60

Innovatemap

OCTOBER 29, 2020

Videos have long been a part of marketing strategies for businesses in most industries. Even though video marketing is not a new concept, it is becoming more prevalent. According to Hubspot , 85 percent of businesses have used video as a marketing tool in 2020. Why today’s marketers value video. Video is fast.

White Paper 40

White Paper Reporting Tools Customer Experience Marketing 40

Innovatemap

JANUARY 19, 2021

See the full story in this short video: Problem. It was when this work was happening that it became clear that a rebrand was needed for the Authenticx brand to match the sophisticated new product. Innovatemap then prioritized creating a brand identity and product marketing efforts. In 2018, the idea for Authenticx was born.

Branding 52

Branding Research Software Feedback Software Healthcare 52

The Product Coalition

OCTOBER 25, 2020

The most talented and trusted 2D animation video production companies on the global scale?—?here. Do you want to make your brand stand out from the competition in the modern digital market? We can see animated videos incorporated in email updates, landing pages, social media, and pretty many other places on the web. Likely, no.

Airlines 157

Airlines Magazine Advertising Travel 157

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Userpilot video ad. Builds trust and positive brand perception by transparently sharing the company’s financials, decision-making processes, and even salaries.

Feedback Software 82

Feedback Software Analytic Tools Advertising Research Software 82

Agile Velocity

JUNE 14, 2023

Randy Hale Yeah, I think it’s all a bunch of branding malarkey. As Randy said, some of it is branding and marketing malarkey. Don’t forget to subscribe to our YouTube channel and our newsletter for the latest videos from our experts. The post Video: What is Business Transformation and Why Should You Care?

Agile 59

Agile Customer Experience Technical Review Leadership 59

Pragmatic Marketing

MAY 23, 2017

I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Breakdowns occur when little thought is given to customer/message fit and how to talk about that product and its brand.

Branding 70

Branding User Testing Marketing Airlines 70

Mind the Product

DECEMBER 2, 2022

Here, Hannah Chaplin and Niamh Jones discuss how we can turn customer success into product success – both crucial factors for a brand’s growth and product performance. Watch this video or read on for key highlights from the talk. This spotlight session was sponsored by Pendo at #mtpcon London 2022.

Branding 153

Branding Product Manager Product Management Management 153

freshtrax

NOVEMBER 6, 2024

Discover how the rebranding initiative aligns with a bold new brand identity, embracing the future of design while unifying teams across San Francisco and Tokyo. We wanted to align with societal changes driven by technology, especially AI, and unify our teams in San Francisco and Tokyo with a more universal brand identity.

Feedback Software 59

Feedback Software User Testing Customer Feedback Customer Experience 59

Userpilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Feedback Software 75

Feedback Software Customer Feedback User Testing Customer Experience 75

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. The video about features an Easter campaign showcasing the unique limited edition easter Kit Kat with a unique “banana” flavor and special packaging.

Marketing 111

Marketing Branding Messaging Positioning 111

Lenny Rachitsky

OCTOBER 20, 2024

” In our conversation, we discuss: My new logo and brand! Focus on getting something that’s “good enough” to represent your brand. Take time to explore fonts, logos, and branding examples. A flashy brand won’t save a product that lacks substance. Focus on building something meaningful first.

Data Visualization 74

Data Visualization Magazine Branding Enterprise 74

TechEmpower - Product Management

JULY 24, 2023

Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? Video and Audio Are you hosting your own video, or can we use a third-party host like YouTube or Vimeo? What’s the state of those systems?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Alchemer Mobile

AUGUST 26, 2024

As the key drivers behind brand positioning and engagement, marketers face the ongoing challenge of interpreting and addressing the evolving needs and preferences of their customer base. They need to discover: What aspects of our brand or messaging resonate with customers, and what falls flat? How do you get this feedback?

User Testing 100

User Testing Customer Feedback Feedback Software Customer Experience 100

Gainsight

OCTOBER 26, 2020

Despite the fond memories, 80s video games were a lot more frustrating than many give them credit. What made the video game Smash TV famous wasn’t its gameplay—it was the fact that nobody ever seemed to reach the final level. Unfortunately, for product leaders, the stakes are higher than they were for video game developers.

Analytic Tools 52

Analytic Tools CTO Customer Experience Data Visualization 52

PMLesson's Ace the PM Interview

APRIL 2, 2019

Furthermore, this point is particularly great from a strategic perspective, as Siri is one of the clear well-branded products in Apple's portfolio. Watch the video above to see the full interview, including feedback from Stephen! Muhammad also handles a follow-up question regarding the potential for third-party marketplaces in Siri.

Branding 40

Branding Positioning Product Manager Product Management 40