Product Talk

JANUARY 24, 2024

For this Tools of the Trade , I spoke with several members of the CDH community to learn how they have approached recruiting customers or users in the very early stages of a product or company. At the time, they were using language like, “I’m building a tool that helps PMs map out the interconnectedness of everything they’re working on.

Research Software 263

Research Software Feedback Software User Testing Customer Experience 263

Product Talk

FEBRUARY 8, 2023

When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” Today, we’re taking a slightly different approach.

Research Software 215

Research Software Feedback Software Analytic Tools Customer Communications 215

Productside

MARCH 4, 2025

Key topic #2 AIs Impact on Advertising How AI is transforming ad targeting, fraud detection, and campaign performance for small businesses and enterprise brands alike.

Data Visualization 177

Data Visualization Leadership Advertising Reporting Tools 177

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. When one tool gathers feedback via email and another through your website, consolidating all that data and customer feedback can be nearly impossible.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Roman Pichler

JANUARY 20, 2025

Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Are the right tools applied? Tools If the only tool you have is a hammer, its tempting to see every problem as a nail, Abraham Maslow once said.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Alchemer Mobile

MARCH 8, 2022

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Alchemer Mobile

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer.

Customer Experience 312

Customer Experience User Testing Customer Feedback Feedback Software 312

Product Innovation Educators

MARCH 3, 2025

The collaboration between AMS and MIT researchers has yielded impressive results, with AI tools not only matching human analysts in identifying customer needs but often exceeding themespecially for emotional needs that humans might overlook. But it is changing, with AI tools that are transforming how we uncover and analyze customer needs.

Research Software 156

Research Software Product Research Artificial Inteligence User Testing 156

Userpilot

MARCH 17, 2025

Looking for the best tools for interactive user guides for your company? Must-have features of good interactive user guide tools Not all tools are built the same. Therefore, the best tool for you will depend on your needs and budget. Ability to customize each interactive guide to fit your brand and style.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization User Testing 52

The Product Guy

FEBRUARY 26, 2025

In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value. A growing library of frameworks, case studies, and actionable tools. So, how can product managers proactively build and protect trust in their products?

Differentiation 150

Differentiation Roadmap Technical Review Article 150

Product Innovation Educators

FEBRUARY 3, 2025

Jobs-To-Be-Done is a great tool, concept, and language that helps us understand the customer’s problem, what they need solved, and what might prevent them from buying our product. The company believed focusing their energy on one brand would help them compete more effectively.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Alchemer Mobile

FEBRUARY 21, 2025

Step 2: Learn how open text analysis benefits your team Open text analysis is an invaluable tool for different teams, each benefiting in unique ways: CX Teams Text analysis allows CX teams to dig deeper into issues that impact customer satisfaction, retention, and ultimately revenue.

Customer Feedback 113

Customer Feedback Feedback Software User Testing Data Visualization 113

Productside

MARCH 6, 2025

Technology Roadmap Figure out the dev stack, the product backlog tools (Jira vs. Aha?), Align Tools & Processes Standardize your product ops so each new product merges smoothly. and how quickly you can merge them with your current methods. Adopt Best Of Maybe the acquired teams product processes are light-years ahead of yours.

Technical Review 177

Technical Review Software Review Development Team Review Product Management 177

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. So, we won’t waste your time. Love Dialog. Rating prompts. Message centers.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Alchemer Mobile

APRIL 5, 2022

It’s likely that Finance apps see lower churn than other categories due to the simple fact that it’s harder for people to change banks and shift their financial planning tools than it is to, say, try a new restaurant. How FinTech Brands Can Use Sentiment Data to Improve CX. Bonus reading and resources. Download your copy here.

Finance 261

Finance User Testing Feedback Software Research Software 261

Alchemer Mobile

FEBRUARY 17, 2021

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. Many brands use traditional methods like NPS and CSAT to understand the voice of the customer. How has the last year impacted brand sentiment?

Data Visualization 264

Data Visualization Customer Feedback Customer Experience User Testing 264

Alchemer Mobile

MAY 4, 2021

One of the most common surveys brands deploy is the NPS survey. We know NPS can be a powerful tool if used correctly, and recognize the value in having one metric to provide a holistic pulse on your customer experience. We simply ask, “Do you love [insert your brand here]?” Do you love our brand? Do you love our app?

Product Research 246

Product Research Feedback Software Data Visualization Onboarding KPIs 246

Userpilot

OCTOBER 19, 2024

Integration : The product works well with other tools and systems. By consistently delivering high-quality experiences, you will create loyal customers who stick to your brand and contribute to its long-term success. Enhances your brand reputation As of this year, over 70% of people in the US use social media.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

UX Planet

FEBRUARY 3, 2025

Brand Reputation Designing for accessibility signals inclusivity and social responsibility. This strengthens your brands reputation and fosters trust with users, particularly those in marginalized groups. There are various tools available to help identify and fix accessibility issues.

UX 101

UX Research Software Data Visualization User Testing 101

Lenny Rachitsky

NOVEMBER 19, 2024

Below, Hilary Gridley , director of product management at WHOOP, shares strategies she’s learned to leverage the latest AI tools to not just become a better manager but to level up her entire team. These tactics and tools are practical and actionable, and you can start experimenting with them today, even if you’re not managing.

User Testing 127

User Testing Customer Feedback Feedback Software Reporting Tools 127

UX Planet

DECEMBER 6, 2024

In terms of new technologies, AI is enabling deeper insights into user behavior and preferences through tools like machine learning and natural language processing. Finally, personalization has reached a new level, with AI helping brands deliver more customized content and anticipate user needs in real time.

Feedback Software 89

Feedback Software Research Software Analytic Tools Data Visualization 89

Roman Pichler

SEPTEMBER 2, 2020

I’ll never forget the day when I suggested to the product manager of a brand-new healthcare product to prioritise its features. To mitigate the risk of adding the wrong items to the product backlog, ensure that you have a validated product strategy in place, no matter if you look after a brand-new or as an existing product.

Healthcare 76

Healthcare Roadmap Product Strategy Strategy 76

Alchemer Mobile

DECEMBER 8, 2022

In fact, we’d go so far as to recommend against using this strategy to superficially inflate your Love Percent because it really defeats the purpose of the tool. If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure. What can we learn from this, and what should we do?

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

The Product Guy

JUNE 25, 2024

Consider how Apple consistently frames its products not as mere devices, but as tools that empower creativity and enhance lifestyles. Brand Loyalty : Stories humanize products, making them more than just tools or services. This narrative approach doesn’t just sell products; it sells a vision of what’s possible.

Product Management 199

Product Management Product Manager Data Visualization Customer Feedback 199

The Product Guy

FEBRUARY 13, 2020

Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. Guest Post by: Carlos Ruiz (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Nis Frome].

Product Research 471

Product Research Onboarding KPIs Reporting Tools Feedback Software 471

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. This takes some basic research but tools like Statista can help you quickly gather high-level data. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Nationality.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Roman Pichler

NOVEMBER 1, 2022

A handy tool to create a goal-oriented roadmap is my GO product roadmap , which you can download for free by clicking on the image below. Don’t use a roadmap if you cannot see beyond the next product goal—which can happen when you work on a brand-new, innovative product. 10 The Right Product Roadmap Tool is What Matters Most.

Roadmap 354

Roadmap Weak Development Team Customer Experience Reporting Tools 354

Product Innovation Educators

APRIL 10, 2023

It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. My client’s brand attributes were more around wholesomeness, fun, and casualness. We asked consumers, “Which brand do you want to solve this?”

User Testing 247

User Testing Healthcare Product Research Artificial Inteligence 247

Userpilot

DECEMBER 18, 2024

UX analytics tools worth considering. Do you start by establishing a goal first or deciding whether tools like Google Analytics are enough for the job? What are the tools for UX analytics? For this reason, you may need tools that are different from what you’re already working with. How to start your UX analysis.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Product Innovation Educators

JANUARY 15, 2024

It’s a creative problem-solving tool, a human-centered approach to solving problems. A 10-week partnership starts with a kickoff with the brand partner. At the midpoint, we meet with the brand partner to make sure we’re solving the right problem. At the end, we deliver all the IP to the brand partner to use. [14:03]

User Testing 284

User Testing Product Research Customer Experience Research Software 284

Alchemer Mobile

SEPTEMBER 3, 2021

and many times, the only outlet back to the brand is to leave the app and go through the app stores. Adding an in-app message component gives customers a direct line to your brand, which minimizes disruption throughout their session by not forcing them to leave the app to send you a message. The customer leaves loudly. BE CONSISTENT.

Feedback Software 227

Feedback Software Messaging User Testing Customer Communications 227