Remove Branding Remove Technical Review Remove Transportation
article thumbnail

Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

Step 1: Preparation (3-5 weeks) The preparation step is a foundational effort where a lot of the groundwork and due diligence is done to inform the strategy selection process. Then iron out any adjustments as a result of these reviews. Let’s dive into detailed guidance for each step.

Strategy 115
article thumbnail

Has ROI killed UX?

UX Planet

UX is more thanmetrics Technological advancements have propelled UX into the limelight. Dont get me wrong; some brands get it and appreciate the behavioural impact of UX and how it can influence meaningful conversion. Yet, 27% of online shoppers abandon their carts due to overcomplicated checkouts.

UX 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105
article thumbnail

Build your customer relationships around consistency and trust

Intercom, Inc.

Just over 200 years ago the first steam-powered train entered service on The Middleton Railway in northern England and began transporting coal between Middleton and Leeds. The Industrial Revolution’s innovations in transport allowed businesses to operate at a scale which just wasn’t feasible before. Increase your brand reputation.

article thumbnail

Digital Solutions Shape Consumer Behavior in Tourism

The Product Coalition

However, people find it hard to identify how tourists spend on travel and other leisure activities in a savvy-tech world. Innovative emerging technologies in tourism have changed business models, so understanding consumer behavior in tourism is essential. Consumer behavior is not a new concept for research.

article thumbnail

How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers. Let’s consider the options that confirm that blockchain in marketing is one of the technologies transforming the industry. Based on this technology, you can build a reward system for users who view advertising content.

article thumbnail

Scaling Your Platform and Managing its Evolution

Mind the Product

You’ll find platforms across many industries, from transportation to book publishing. If you are early in your platform evolution, curation of your partners (app developers) is important, as you’re entrusting your brand to these partners. My experience is in working on multiple platforms in the food-tech and supply-chain industries.