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UX design, branding, feature-set, nuanced differences in user perspectives, and a million other variables can impact (with varying levels of influence) whether our products get used or ignored. Like with the “scantily clad women” branding example earlier, it’s important to make sure any single data win isn’t doing more overall harm than good.
From here, it’s easy to assume what you’ve put out into the world is delivering high value to your users right out the gate—but you might also just be seeing a positive initial response to things like your icon, marketing/branding, and mission, without your new users really engaging with your app’s features at all.
FUN FACT: It is actually thanks to the coaching service for innovative and technological SMBs (PMEit) administered by MAIN that we’ve been able to work with some of our incredible clients, Wastack , LiveScale , Blaise Transit and Enkidoo , and provide them with product management, consultancy and coaching support. Are you a product manager?
In the world of podcasting, the flywheel is spinning: new technologies including AirPods, connected cars, and smart speakers have made it much easier for consumers to listen to audio content, which in turn creates more revenue and financial opportunity for creators, which further encourages high-quality audio content to flow into the space.
In the world of podcasting, the flywheel is spinning: new technologies including AirPods, connected cars, and smart speakers have made it much easier for consumers to listen to audio content, which in turn creates more revenue and financial opportunity for creators, which further encourages high-quality audio content to flow into the space.
Imagine a productivity app with a visual brand that’s more triggering of a fast food chain, therefore emotionally confounding to users. Your overall brand, visual design language, copy, and other UX elements should all be deeply in rapport with your users. That’s user friction. That’s user friction. Prioritize rapport. Prioritize UX.
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