UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 96

Branding User Testing Product Research Data Visualization 96

Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

Alchemer Mobile

MARCH 16, 2021

Almost all apps in our study experienced significant change in consumer engagement, customer retention, daily active usage, emotion-based feedback, consumer interactions, ratings and reviews, and more. Brands shifted focus to improving long-term retention. Key Findings.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

UX Planet

APRIL 7, 2024

Background With 19k Twitch followers, 8k+ Instagram followers, and partnerships with countless high-profile brands, DJ Lani Love is a prolific DJ with a vast following across the world. I learned that she wanted to attract more deals with luxury brands, particularly in fashion.

UX 108

UX Branding Reference Feedback Software 108

Alchemer Mobile

MARCH 22, 2022

In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Food and Drink category. Food and Drink brands who looked at retention through Fans and Risks segments made exceptional strides, particularly in long-term retention.

Reporting Tools 264

Reporting Tools User Testing Data Visualization Feedback Software 264

The Product Coalition

AUGUST 17, 2021

Our customers wanted to be able to easily see which categories or brands are being promoted by what campaigns, ad sets, and ads. The solution Thanks to the prototype in Google Data Studio, I knew that our core user persona (ad buyer) wants to view which campaigns sell what product categories and brands. Thanks for reading!

Feedback Software 154

Feedback Software Analytic Tools Reporting Tools Research Software 154

Alchemer Mobile

APRIL 21, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Education category. For brands who did this well, the feedback they gathered was able to help them fix bugs, adjust product roadmaps, and generally improve customer happiness. Popular Phrases.

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 89

Differentiation Analytic Tools Research Software Feedback Software 89

Alchemer Mobile

APRIL 28, 2021

issues with supply chains, global price drops, and budget constraints impacted each brand differently. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Utilities category. Depending on industry (energy, manufacturing, security, et.

Feedback Software 234

Feedback Software Systems Review User Testing Travel 234

UX Planet

MAY 29, 2024

Here is a case study from IKEA: IKEA's home page Users are able to filter furniture based on both product type and room where it it will be placed. Brand positioning: it reinforces its positioning as a a brand that helps customers achieve their desired aesthetic and functionality in every area of their room.

Information 84

Information Branding Positioning Research Software 84

Alchemer Mobile

APRIL 13, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Food and Drink category. Shopping apps typically see relatively low retention due to high marketplace competition and consumers being loyal to multiple brands at the same time. Popular Phrases.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Alchemer Mobile

JULY 15, 2020

From the very beginning of COVID-19, Dunkin’ has been a fantastic case study of how a large enterprise brand can quickly adapt to external variables and changing customer behavior.

User Testing 241

User Testing Customer Experience Customer Feedback Enterprise 241

Alchemer Mobile

MARCH 23, 2021

Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. App retention can also be used as a trust signal around how well your brand knows its customers. How brands define “successful” retention is extremely dependent on the length of time measured.

Research Software 216

Research Software Feedback Software User Testing Data Visualization 216

Mind the Product

MARCH 28, 2019

Over 85% of Usability Issues Identified With a Moderated Usability Study. Moderated usability studies involve in-person tests with real users. The 4 Phases of Moderated Usability Studies. They follow up with respondents, schedule the tests, and confirm with participants before the study. Preparation. Recruiting.

User Testing 187

User Testing Product Research Customer Experience Customer Feedback 187

Intercom, Inc.

MAY 14, 2018

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. 76%: Buyers are most willing to exchange their information for white papers (76% were willing), eBooks (63%), webinars (79%), case studies (57%) and third-party/analyst reports (66%).

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. So, we won’t waste your time.

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

Alchemer Mobile

APRIL 6, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Food and Drink category. Food and Drink consumers also responded marvelously to brands who proactively asked for and acted on their feedback.

Feedback Software 243

Feedback Software Research Software User Testing Systems Review 243

Intercom, Inc.

OCTOBER 22, 2020

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. times more revenue than their competitors.

Data Visualization 218

Data Visualization Reporting Tools Customer Experience Customer Feedback 218

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. Based on these findings, we developed marketing initiatives.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

The Product Coalition

JANUARY 5, 2021

about brands, product pricing, and customer reviews?—?have It allows brands to expand customer personalization, enhance customer service, employ demand forecasting, and thus trigger loyalty and improved sales. For retail brands, it’s likely to boost their profits.

Data Visualization 187

Data Visualization User Testing Artificial Inteligence Reporting Tools 187

Alchemer Mobile

JULY 22, 2021

If a brand has a lower product adoption, this could be indicative of a myriad of issues from wrong market fit to a poor onboarding experience to product bugs and more. Understand your ideal customer: Identify what type of customer provides the most long-term value to your company and study how they use your product.

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Product Management Unpacked

MAY 13, 2020

McElroy proposed how P&G brands could be managed more effectively by creating a new management role for people who would be accountable for particular products, rather than business functions. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.

Reporting Tools 173

Reporting Tools Research Software User Testing Technical Review 173

Alchemer Mobile

MAY 6, 2021

Depending on industry, issues with supply chains, global price drops, and budget constraints impacted each brand differently. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Personal Services category.

Data Visualization 147

Data Visualization Reporting Tools Feedback Software User Testing 147

Alchemer Mobile

JULY 2, 2019

Product” isn’t a major that can be studied in school, the role looks vastly different across industries, and many product managers don’t begin their careers in the field until they’ve amassed experience in other areas. You can get granular in how you measure what customers feel about your brand. Separate fact from fiction.

Product Research 198

Product Research User Testing Feedback Software Product Manager 198

Intercom, Inc.

MAY 18, 2021

A commissioned study by Forrester Consulting on behalf of Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , reveals how conversational experiences are fuelling customer retention and business growth for global companies. Read the full study for more , or read on for some of our key takeaways.

Research Software 210

Research Software User Testing Customer Feedback Reporting Tools 210

dscout People Nerds

JANUARY 30, 2024

Qualitative research tools and services for product, innovation, CX, and brand. Meet the people that matter to you in the moments that matter to them.

User Testing 92

User Testing Research Software Product Research Branding 92

Intercom, Inc.

JUNE 19, 2018

54% of consumers will try a new brand for a better service experience. In fact, research firm Northridge Group found that 54% of consumers will try a new brand for a better service experience. Instead of waiting for customers to ask for help, Enjoy preempts that with at-home support.

Reporting Tools 216

Reporting Tools User Testing Research Software Customer Experience 216

Intercom, Inc.

OCTOBER 16, 2019

They will be time-pressed, but at this price point, decision making will often be swift and they will be less worried about your brand equity (or lack of it) at this stage. At this price point, social proof will be important (in the guise of logos, case studies and testimonials). Purchase process.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

The Product Coalition

MARCH 1, 2022

With so many brands not taking advantage of customer feedback to boost sales , it’s possible the benefits of such an approach aren’t well understood. It will build trust in your product and brand Very few products rely on a single purchase alone. So let’s do something about that. the cheerleaders we mentioned earlier?—?can

Feedback Software 139

Feedback Software Customer Feedback User Testing Data Visualization 139

Intercom, Inc.

NOVEMBER 30, 2021

Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. You can also proactively follow up with detractors to resolve their issues or reach out to happy customers to turn them into brand advocates and retain them for life. Analytics: Heap.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Intercom, Inc.

NOVEMBER 12, 2020

Just as enterprise SaaS changed the software industry in all sorts of ways, the advent of the non-software consumer subscription model has had all sorts of repercussions for how we relate with brands and products. This shift moves us from brand promiscuity to brand loyalty. You never choose razor blades again.

B2C 221

B2C Customer Experience B2B Branding 221

Intercom, Inc.

AUGUST 25, 2020

Paul Grice , a 20th century philosopher of language who studied how conversation works, is a perennial touchstone for teams working in AI, linguistic engineering, and conversational design. Along the way, we’ll explore how conversational UX – cooperative exchanges of inputs and outputs – closes gaps between products and users. Deservedly so.

Research Software 290

Research Software User Testing Product Research Customer Experience 290

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. And at the beginning of the COVID lockdowns, a lot of different industries, a lot of different brands saw huge boons inside of their apps.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Intercom, Inc.

MARCH 10, 2022

With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. In fact, 75% of consumers were more likely to favor brands that exhibited clear and frequent communication during the pandemic. But what’s the best way to stay ahead of these expectations?

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

Intercom, Inc.

OCTOBER 13, 2020

Case study: Resolution Bot. Automating the resolution of those questions helps companies to scale their support – operating online might mean you can sell to anyone in the world, but you better be able to support all those people if you want to retain your brand. Achieving this balance in practice requires a lot of work.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281