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The first one carries the risk of being a feature broker and offering a product that has a weak value proposition, gives rise to a poor userexperience, and consists of a loose collection of features. Collaboratively set goals , for example, user and business goals on the product strategy and product goals on the product roadmap.
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Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the userexperience. UX analytics involves gathering, analyzing, and interpreting data about how users interact with your product or service.
1 Engagement DAU/MAU Understand daily and monthly active user engagement and overall app popularity. 2 Engagement Feature adoption Gauge user interest in new features and optimize feature development. 3 Engagement Average user session length Measure user interactions and identify areas for improved content or flow.
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While this approach works, I wastes the opportunity to innovate and create more value for the users and business. Wouldn’t it be great to make the product better, improve the userexperience and add brand-new features? Otherwise you risk implementing an unvalidated and potentially incorrect strategy.
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