UX Planet

JANUARY 22, 2025

The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

Alchemer Mobile

AUGUST 24, 2021

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy. mobile app marketing is a must. Keep iterating.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

Lenny Rachitsky

FEBRUARY 25, 2025

Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. As Chandra shares below, his framework sits on top of the best strategy wisdom out there (e.g. What exactly is product strategy?

Strategy 117

Strategy Technical Review Product Strategy Product Research 117

The Product Guy

SEPTEMBER 10, 2024

In our latest TPG Live session, we explored two of the most critical topics for product managers: Stakeholder Management and Personal Branding. Building Your Personal Brand as a Product Manager The conversation also touched on the importance of building a personal brand both inside and outside of the organization.

Branding 195

Branding Leadership Data Visualization Vision 195

Product Innovation Educators

MAY 15, 2023

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. What can a community do for a brand or product? She is a community strategist who designs and implements communities for brands. So this episode is about communities.

Branding 258

Branding User Testing Customer Experience Customer Feedback 258

Userpilot

OCTOBER 28, 2024

Let’s explore nine market-proven user onboarding strategies that transform curious first-timers into loyal advocates who stick around long-term. Adopt an omnichannel customer engagement strategy Remember the last time you tried reaching out to a company, and they only had email support? Frustrating, right?

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Roman Pichler

SEPTEMBER 2, 2024

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact. Instead, strategy discovery focuses on the problem space.

Product Research 227

Product Research Product Strategy Strategy Research Software 227

The Product Guy

MARCH 19, 2025

Our discussion explored strategies that leading companies are using to integrate sustainability, design for durability, and make smarter decisions about product evolution. The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty.

Development 195

Development User Testing Customer Feedback Customer Experience 195

Mind the Product

MAY 25, 2023

In this post, Rob Armstrong explains how product and customer teams can work together to create an effective product strategy. Read more » The post Why customer support is a vital part of brand promise appeared first on Mind the Product.

Branding 195

Branding Customer Experience User Experience Product Strategy 195

Product Innovation Educators

AUGUST 1, 2022

How product managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? 2:31] What is strategy?

Product Strategy 279

Product Strategy Strategy Onboarding KPIs User Testing 279

Product Innovation Educators

MARCH 20, 2023

How product managers can give their products momentum to get across the finish line Identifying the strategies that accelerate innovation starts with the question: “What do the world’s best innovation teams do differently?” a Chicago-based innovation strategy firm. The six strategies: [4:46] Question the question.

Strategy 272

Strategy Research Software Feedback Software Customer Feedback 272

Alchemer Mobile

FEBRUARY 18, 2021

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization.

Travel 230

Travel Feedback Software User Testing Strategy 230

Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. If a brand has a lower product adoption, this could be indicative of a myriad of issues from wrong market fit to a poor onboarding experience to product bugs and more. So, what is product adoption? Get started today !

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Alchemer Mobile

AUGUST 27, 2020

Today’s consumers have a desire to provide helpful insight for the brands they interact with, especially through mobile channels. A lack of communication and implementation of customer feedback can affect brand loyalty and customers’ willingness to provide feedback in the future. READ: 12 Product Management Myths. Want to learn more?

User Testing 246

User Testing Product Research Feedback Software Research Software 246

Alchemer Mobile

JUNE 16, 2022

It’s much easier for them to simply uninstall an app and move on to the next alternative rather than trying to communicate with a brand and troubleshoot the issue. Six-step checklist to improve your mobile feedback strategy. All too often, brands require customers to leave the mobile app when a question or problem arises.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Product Innovation Educators

FEBRUARY 24, 2025

A Fresh Perspective on Product Development Anya challenged common assumptions about product development strategy. Anya also is mentor at 500 Startups and a teacher of product management for Northwestern University. This approach has informed her success across different industries and roles, from retail to technology.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Intercom, Inc.

JULY 6, 2021

If your business is expanding internationally, you’ll reach a point in your growth when you’ll need to implement a global support strategy. Additionally, returning customers are more likely to purchase from you if their initial experience with your brand – including your support – was positive, which further boosts support ROI.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

Alchemer Mobile

NOVEMBER 13, 2024

Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. To read more about this and how you can elevate your CX strategy in the future, download our Quick Guide to Transforming Your CX Strategy with Open Text Analysis!

Customer Satisfaction 238

Customer Satisfaction Product Research Data Visualization Customer Feedback 238

Product Innovation Educators

FEBRUARY 17, 2025

Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. Incorporate diverse viewpoints into product strategy 4. Mastering Stakeholder Management Effective stakeholder management requires a proactive approach. Build consensus through ongoing dialogue 3.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

UX Planet

MARCH 29, 2025

Written by MaryMoore If youre new to UX design and havent considered strategy yet, now is the time to start. Youre probably thinking, Ill figure it out as I go along, or, Do I really need a strategy? What Exactly is UX Strategy? On the other hand, UX strategy delves into the rationale behind decisions.

Feedback Software 63

Feedback Software UX Weak Development Team Research Software 63

Productside

MARCH 4, 2025

Key topic #2 AIs Impact on Advertising How AI is transforming ad targeting, fraud detection, and campaign performance for small businesses and enterprise brands alike.

Data Visualization 177

Data Visualization Leadership Advertising Reporting Tools 177

Alchemer Mobile

SEPTEMBER 3, 2020

So, what are Travel and Hospitality brands to do? Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty. From account creation to browsing to checkout to shipment tracking, digital is the only place customers are experiencing your brand at the moment.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Product Innovation Educators

FEBRUARY 1, 2021

Visual storytelling makes a huge difference for businesses because audiences want to get to know the brands they’re buying from, but they often don’t want to take the time to read content that delivers authenticity and transparency. If brands are leading with stock imagery, they’re not even doing what any of us can do.

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Advanced mobile app marketing strategies to improve ASO. Make use of this and test new strategies. App store optimization goals. Description.

Feedback Software 246

Feedback Software User Testing Marketing Strategy 246

Roman Pichler

SEPTEMBER 2, 2020

I’ll never forget the day when I suggested to the product manager of a brand-new healthcare product to prioritise its features. To mitigate the risk of adding the wrong items to the product backlog, ensure that you have a validated product strategy in place, no matter if you look after a brand-new or as an existing product.

Healthcare 76

Healthcare Roadmap Product Strategy Strategy 76

The Product Guy

FEBRUARY 26, 2025

In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value. Actionable strategies to integrate trust into your product strategy. As a Patron, youll gain access to: Weekly updates with strategies designed to help PMs thrive.

Differentiation 150

Differentiation Roadmap Technical Review Article 150

Alchemer Mobile

MARCH 8, 2022

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Product Innovation Educators

OCTOBER 19, 2020

Those topics and more are in a new book titled Hello, My Name Is Awesome: How to Create Brand Names That Stick. Alexandra has created names or renamed many brands and products you would recognize, including the Wendy’s Baconator. This includes: Background information on the product, target audience, and desired brand experiences.

Naming 307

Naming Branding Customer Experience Consulting 307

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Causes : A lack of understanding of users and their needs, lack of empowerment of the person in charge of the product, inappropriate growth strategy.

Vision 334

Vision User Testing Product Research Research Software 334

Alchemer Mobile

JANUARY 12, 2022

If you look at almost any major retailer, you’ll find a reward or loyalty program tied to their growth strategy. 84% of consumers say they’re more likely to stick with a brand that has a loyalty program. Brands save money by increasing retention and activating their current customers for repeat purchases.

User Testing 278

User Testing Customer Experience Branding Reference 278

Alchemer Mobile

APRIL 11, 2022

In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with Kat Simpson, Associate Creative Director (Strategy) at Tether. While Kat hasn’t had a brand logo tattooed on her (yet), she has gone so far to name her dog after one of her favorite brands, Chaco.

Download 246

Download Branding Naming Strategy 246

Alchemer Mobile

NOVEMBER 22, 2024

Pain Point #4: Lack of customization Generic, one-size-fits-all feedback interfaces can damage brand consistency and reduce response rates. Your customers expect a seamless, branded experience across all touchpoints. With Alchemer, you can customize every touchpoint to match your brand identity.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board.

Product Research 287

Product Research Technical Review Feedback Software Research Software 287