NextBigWhat

DECEMBER 24, 2021

22 startup principles to scale your company in 2022: 1) The obstacle is the way Every hard problem you solve is a moat that others will shrink from. Startups chase ambitious growth goals, which leads to short-term focus. 20) Your customer is always the hero No one cares about your brand. Don’t get stuck on a single approach.

Startups 133

Startups Customer Experience User Testing Construction 133

Lenny Rachitsky

MARCH 5, 2024

It’s free, available to everyone, and if you can pull off a great launch, Product Hunt can change your startup’s growth trajectory. However, the little-known truth is that of the thousands of startup founders who try their hand at Product Hunt each week, very few see any impact. One name kept coming up: Leo Bosuener.

Startups 132

Startups Feedback Software Onboarding KPIs Customer Experience 132

The Product Coalition

DECEMBER 22, 2022

The reasons why Saas startups are recently making a huge wave to become the next trillion-dollar industry. Over the past years, investment in SaaS startups has been increasing steadily. Saas startups that provide software as a service have a good delivery model. Key Benefits of Saas — Must know for Saas Startups 1.

Analytic Tools 125

Analytic Tools Data Visualization Reporting Tools Startups 125

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 89

Differentiation Analytic Tools Research Software Feedback Software 89

Intercom, Inc.

APRIL 6, 2018

At eFounders , we launch 4 new startups each year. That means building multiple new products, each with their own signature brand voice. For any startup in the very early stages of its existence, the product is still malleable. What should remain consistent, though, is brand development. Startups will do what fits.

User Testing 222

User Testing Customer Experience Messaging Framework 222

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Mobile in-app feedback tools & solutions.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Andrew Chen

FEBRUARY 6, 2024

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. As a result, you end up competing with some of the most famous brands in the industry as a result.

User Testing 105

User Testing Research Software Feedback Software Startups 105

The Product Coalition

DECEMBER 10, 2021

The corporate venture template mostly follows the structure of a standard startup pitch but has a few key differences that are essential for ventures being built by an established business. The standard startup pitch follows a common set of points, usually with a slide dedicated to each and an appendix. Corporates are no different.

User Testing 162

User Testing Product Research Startups Research Software 162

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Case: “ Suppose you have been hired as a PM for a tech startup that is trying to launch smartwatches in India in a non-premium segment.

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

Mind the Product

MARCH 17, 2020

She’s author of Build Better Products: a Modern Approach to Building Successful User-Centered Products ( US / UK ), the funniest trove of practical advice we’ve come across, as well as UX for Lean Startups ( US / UK ), which we didn’t have time to read before our chat. Quote of the Episode. Suggest a guest to us here.

Product Research 41

Product Research Research Software Customer Experience Feedback Software 41

Intercom, Inc.

MAY 18, 2018

It’s imperative that early hires are able to hit the ground running and are excited by a chaotic startup environment. Hiring strategy for early stage startups. One risky, mediocre or downright bad hire can disrupt the culture at this formative stage. Those early hires not only need to thrive under pressure, they need to love it.

Strategy 222

Strategy Construction User Testing Customer Feedback 222

Mind the Product

JULY 9, 2018

This is an entry-level position, for someone who is brand new to the role. This is similar to a Director, but common in larger companies with more products and management layers, or as the most senior product person in a startup. Associate Product Manager. Senior Product Manager. One Size Does Not Fit All.

Product Management 195

Product Management Product Manager CTO Coach User Testing 195

Intercom, Inc.

SEPTEMBER 19, 2019

It’s a timely conversation for us, coming hot on the heels of the release of our book Intercom on Sales last month and Steli’s own book The 2020 Startup Sales Playbook this week. Here are five quick takeaways: To establish a stronger brand and protect the company from competition, Steli recently rebranded Close.io to Close.com.

Weak Development Team 184

Weak Development Team Customer Experience Startups Reporting Tools 184

Intercom, Inc.

APRIL 12, 2018

We also cover why Dribbble has remained invite-only, how grassroots events have grown the Dribbble brand, and much more. I have a long history of working in miscellaneous startups, either in the creative space or in the recruitment space. Dribbble team page for the Intercom Brand Design Studio.

Feedback Software 215

Feedback Software Analytic Tools Research Software Reporting Tools 215

Intercom, Inc.

MAY 22, 2018

Credit to our designer Dani Balenson and our Brand Design Studio , who created an organic, down-to-earth layout that echoes everything we believe good startup marketing should be. Just in time for summer vacation ( yes, people really do read Intercom’s book on holidays ), you can order a copy for just $10 today.

Marketing 188

Marketing Feedback Software Books Startups 188

The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. The 2D animation may help you do it more effectively.

Airlines 157

Airlines Magazine Advertising Travel 157

Intercom, Inc.

DECEMBER 31, 2019

And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is…This shift moves us from brand promiscuity to brand loyalty.”.

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

Intercom, Inc.

MAY 14, 2018

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Getting social media right isn’t easy, but increasingly it does more than simply increase brand awareness. 70%: of the most used hashtags are branded ( Simply Measured, 2015 ).

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Roman Pichler

FEBRUARY 14, 2023

These are typically brand-new and young products as well as products that are experiencing a bigger change, for example, to extend their life cycle by addressing a new market segment or by replacing some of the technologies. But like any tool, Scrum has its benefits and limitations. They were first introduced in the 2020 Scrum Guide. [5]

Product Research 357

Product Research Feedback Software Research Software User Testing 357

Alchemer Mobile

NOVEMBER 18, 2020

Prior to her time in fintech, she founded two connected car startups focused on car app development and the future of transportation. Am I looking for sustained brand engagement over years? Today, we’re excited to bring you thoughts from Liz Jensen, Senior Product Manager at Visa. Liz has deep experience in fintech product development.

Customer Experience 246

Customer Experience User Friction Data Visualization Transportation 246

Product Talk

MAY 3, 2023

What a lot of teams—especially startup founders—do is ask their customers, “Hey, would you pay for this? If your product is brand new and you think you have no competitors, expand your understanding of competitors. These tactics aren’t just for startups. How much would you pay for this?”

User Testing 249

User Testing Product Research Testing Feedback Software 249

Mind the Product

APRIL 7, 2020

Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience.

Feedback Software 190

Feedback Software Leadership Product Research Technical Review 190

Intercom, Inc.

JUNE 6, 2019

Startups building an integration strategy should start by understanding where to add value and what tools people are using to get that value today. You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Paid marketing activity will be important here, as will brand equity. Purchase process.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Mind the Product

MAY 13, 2020

Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience.

Agile 194

Agile Product Research Feedback Software Software Review 194

Mind the Product

APRIL 21, 2020

Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience.

Product Research 187

Product Research Customer Experience Feedback Software Research Software 187

Intercom, Inc.

NOVEMBER 9, 2022

First published in 1997, the bestseller has influenced several generations of entrepreneurs, startup founders, and tech enthusiasts. And that opens the space for newer, faster, agile startups to serve those neglected customers, gain traction, and challenge the bigger businesses. It’s kind of a modern-day cautionary tale.

Research Software 226

Research Software Data Visualization User Testing Startups 226

Intercom, Inc.

AUGUST 14, 2018

Lots of startups approach content production as something that can be done in the founders’ “spare time” – at weekends or evenings. How can I build a brand for my software company? So you want to build a brand? Want to learn more about how to build your brand and sell more products in a non-spammy way?

Events 182

Events Blog Article Technical Review 182

The Product Coalition

DECEMBER 11, 2023

Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. The reason I’m talking here primarily about startups is that they are much more volatile than larger companies. For startups, this can be the end. We are a startup, after all.

Startups 78

Startups User Testing Customer Experience Roadmap 78

Intercom, Inc.

AUGUST 12, 2021

Early in 2017, Dan joined the speech analytics startup TalkIQ, which would later be acquired by Dialpad, as their CEO. Prior to joining Dialpad, I was the CEO of a speech analytics startup called TalkIQ. Messaging has become a really quick, easy way to engage with brands. Voice is this last offline dataset,” he tells us.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Intercom, Inc.

MARCH 2, 2018

Just like the old adage “If you build it, they will come” isn’t true for the large majority of startups (spoiler: they won’t), neither is “If they sign up, they will use it” Many of your new signups are just kicking the tires, and if you don’t show them how to succeed, don’t be surprised when they simply walk away.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Intercom, Inc.

MAY 31, 2018

Steli is the CEO of Close.io , an inside sales CRM that helps startups and SMBs generate high-quality leads and close more deals. blog , books on everything from product demos to outbound sales, and the Startup Chat podcast that he co-hosts with Hiten Shah. When you’re a small team, your time is everything. Speed is everything.

Reporting Tools 223

Reporting Tools User Testing Customer Experience Data Visualization 223

Intercom, Inc.

MARCH 31, 2020

Therapy Brands provides tools and systems to help mental and behavioral health providers manage their practice. Healthcare startup Lifen is supporting medical staff in France who are monitoring patients’ symptoms remotely on their platform. Their software even comes pre-loaded with the information doctors need on COVID-19.

User Testing 212

User Testing Healthcare Customer Experience Systems Review 212

Lenny Rachitsky

JUNE 18, 2024

As someone who’s always worked on product-oriented growth, I’ve never had a chance to understand the logic behind advertising out in the real world, and what kind of impact startups see from these levers. But we’ve found the real world to be one of the most effective channels to grow and establish our brand.

Advertising 124

Advertising B2B Customer Experience Software Engineering 124

Intercom, Inc.

OCTOBER 15, 2020

While at the same time, the fact this is that every startup and every, almost every company struggles with sales in one way or another?” One of the things we always came back to (especially me having done seven startups) was that the hardest thing about starting a business is sales. .” Is it memory foam? We got you.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265