Remove Branding Remove Software Review Remove Technical Cofounder
article thumbnail

Data thinking vs. product thinking

Mixpanel

UX design, branding, feature-set, nuanced differences in user perspectives, and a million other variables can impact (with varying levels of influence) whether our products get used or ignored. Like with the “scantily clad women” branding example earlier, it’s important to make sure any single data win isn’t doing more overall harm than good.

article thumbnail

Why it’s never too early to add product analytics to your app

Mixpanel

So it’s tempting to think the additional add-on of measuring user events in your code (i.e., At the same time, when you review the product analytics, you notice four out of five are using the biggest feature incorrectly. With product analytics, you can know the difference.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Disproportionate Impact of Coaching on Startup Survival

Bain Public

Due to the constant evolution of the product manager’s role, in the startup world, often people become product managers by default, and they don’t quite understand how to take on this responsibility. Bain Public was of tremendous support toward those objectives" Virgile Ollivier, CoFounder & CEO. Are you a product manager?

article thumbnail

User friction can sink your app. Here’s what it is and how to avoid it.

Mixpanel

Imagine a productivity app with a visual brand that’s more triggering of a fast food chain, therefore emotionally confounding to users. Your overall brand, visual design language, copy, and other UX elements should all be deeply in rapport with your users. That’s user friction. That’s user friction. Prioritize rapport. Prioritize UX.

article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue. NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. But what to call it? Audioblogging? Podcasting?

article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue. NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. But what to call it? Audioblogging? Podcasting?