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Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction. HubSpot’s Partner Program for startups supports growth with discounted tools, personalized support, tailored onboarding, and co-marketing opportunities, fostering strong loyalty.
It’s no surprise that one of the key levers for growth as you go from startup to scale-up is your sales team. There were a thousand people in this seminar that he was doing, and it was just Q&A. Or more commonly, the marketing team might think, “Our job is building brand.” We don’t sell our brand.
However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy. Conducting regular educational seminars, demos and pitches is also extremely important, helping to remove barriers to adoption. But sales alone will not succeed.
Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. In the past few years, Northpass has helped some of the world’s most innovative brands (Uber, Shopify, Airbnb, and The Economist) with developing their online learning centers. What Is Customer Training?
Printing demo discs was cheap and she just wanted my ok to get some co-branded materials made to package them with, and maybe we could do a seminar together, and dedicate some telesales resources to following up on the leads. I work with a lot of companies that are, like this company was, just coming out of the startup phase.
Too often, startup founders spend time hoping for a miracle. Mirage 1: Partnerships When your company is new and unknown, one of the simplest ways to spread the word about your product or service is to partner with adjacent companies and ride on their backs to gain more brand recognition.
This worldwide event kicks off in London to assemble the largest gathering of PMMs from the world’s largest companies and most exciting startups in London to share success stories, experiences and challenges. What: This event brings together senior product leaders from the world’s largest companies and most exciting startups in London.
The group was divided into teams, and members completed missions such as taking group photos at specific locations or identifying the brand of ginger beer sold at a local store. With this in mind, we tried an activity, a Scavenger Hunt set in the streets of Honolulu.
Corporate culture has been a recurrent topic of discussion at Freshtrax. It seems crucial for an organization’s long-term growth, but for many, it can evoke feelings of uncertainty and difficulty initiating organizational change. I’m currently working as a UX researcher at btrax.
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