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Announcing Intercom Academy – a new place to learn and grow

Intercom, Inc.

Today we’re excited to launch a brand new learning platform called Intercom Academy : a series of on-demand courses that teach our customers how to become better at their jobs at every stage of their career. We’ve always placed a high value on educating our customers and helping them get the most value from Intercom.

Seminar 23
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Clara Shih, The Facebook Era, and Business Opportunities on Facebook

Sachin Rekhi

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

Seminar 60
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Everything we’ve learned about scaling sales

Intercom, Inc.

There were a thousand people in this seminar that he was doing, and it was just Q&A. Or more commonly, the marketing team might think, “Our job is building brand.” We don’t sell our brand. We sell stuff, and the brand is supposed to help us sell that stuff.” At that time, my company was 50 employees.

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Want to Land Speaking Engagements? Here’s How

Pragmatic Marketing

They might land these gigs because they have experience speaking, have a topic of great interest to many people, or have a “name brand.” ” Typically, keynote speakers have published a book that connects and augments their brand. These speakers consider themselves “professional speakers.”

Seminar 70
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Your Ultimate Guide to B2B Loyalty Programs [With Examples]

Userpilot

Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction. Additionally, consider offering communities, webinars, and seminars to build stronger customer relationships and enhance customer knowledge.

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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

Marketing teams generally focus on building the brand, increasing product awareness, and bringing in marketing-qualified leads (MQL). After a lead converts, the rest of the customer lifecycle will determine whether they become long-term users or even brand advocates.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy. Conducting regular educational seminars, demos and pitches is also extremely important, helping to remove barriers to adoption.