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Your Ultimate Guide to B2B Loyalty Programs [With Examples]

Userpilot

Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction. Additionally, consider offering communities, webinars, and seminars to build stronger customer relationships and enhance customer knowledge.

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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

Marketing teams generally focus on building the brand, increasing product awareness, and bringing in marketing-qualified leads (MQL). After a lead converts, the rest of the customer lifecycle will determine whether they become long-term users or even brand advocates.

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Mirages and Broken Funnels: What’s Holding Your Businesses Back from Scaling and Reaching Profitability

Business of Software Conference

Mirage 1: Partnerships When your company is new and unknown, one of the simplest ways to spread the word about your product or service is to partner with adjacent companies and ride on their backs to gain more brand recognition. After all, partners likely have potentially thousands of customers already that fit your vertical demographic.

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Want to Land Speaking Engagements? Here’s How

Pragmatic Marketing

They might land these gigs because they have experience speaking, have a topic of great interest to many people, or have a “name brand.” ” Typically, keynote speakers have published a book that connects and augments their brand. These speakers consider themselves “professional speakers.”

Seminar 70
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How Travel Data Co-op, ADARA, Expanded Business to Japan and Built Relationships With Public Sectors

freshtrax

ADARA collects data about travelers by partnering with well-known travel brands and then creates a comprehensive view of the traveler: where they come from, where they’re going, with whom, how much they spend, and more. I did an ADARA seminar last week talking about digital marketing and our measurement solutions.

Travel 53
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Clara Shih, The Facebook Era, and Business Opportunities on Facebook

Sachin Rekhi

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

Seminar 60
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Harnessing Anime’s Growing Popularity for Effective Marketing Strategies

freshtrax

This project will capitalize on the increasing popularity of anime to spread Yanmar’s brand awareness to a global audience. brand that has harnessed the power of anime for marketing is Taco Bell , releasing an anime ad titled “Fry Force” that was even shared on the Crunchyroll official Facebook page. and globally. Another U.S.