Product Innovation Educators

FEBRUARY 17, 2025

Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. Multiple teams compete for the same resources 4. Aligns efforts with business goals Support Needs What resources are needed for success? Product managers must navigate situations where: 1.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

The Product Coalition

OCTOBER 16, 2023

The Enduring Obsession: Big Brands and NFTs — A Tale of Hope and Uncertainty NFTs: A Shaky Start for the Big Fish When it comes to the world of NFTs, even the biggest brands are not immune to the initial turbulence. Major brands, like GameStop, once hyped up their NFT marketplaces, hoping to ride the NFT craze to success.

Branding 134

Branding User Testing Customer Experience Data Visualization 134

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Product Innovation Educators

OCTOBER 19, 2020

You can be a great brainstorming resource to help Marketing or a naming consulting. . Those topics and more are in a new book titled Hello, My Name Is Awesome: How to Create Brand Names That Stick. Alexandra has created names or renamed many brands and products you would recognize, including the Wendy’s Baconator.

Naming 307

Naming Branding Customer Experience Consulting 307

The Product Guy

FEBRUARY 27, 2020

We realized we did not have the experience and resources to build the product during our first sprint. The engineering team is a valuable resource for determining product feasibility and timeline. A product’s success or failure has tremendous impacts on other lines of business and the brand. All the functions worked properly.

User Testing 419

User Testing Weak Development Team Product Research Customer Experience 419

Alchemer Mobile

MARCH 29, 2022

Due to ease of use, people getting into a groove of at-home fitness, and quick access to information on the go, consumers stuck around, and Healthcare brands saw improved retention and engagement opportunities throughout the year. Typically, brands see retention decrease as time goes on, but that’s not always the case.

Healthcare 262

Healthcare User Testing Feedback Software Customer Feedback 262

Alchemer Mobile

JANUARY 12, 2022

84% of consumers say they’re more likely to stick with a brand that has a loyalty program. Save money and resources: It costs far more for companies to acquire new customers than it does to sell to an existing one. Brands save money by increasing retention and activating their current customers for repeat purchases.

User Testing 278

User Testing Customer Experience Branding Reference 278

Alchemer Mobile

NOVEMBER 22, 2024

Pain Point #4: Lack of customization Generic, one-size-fits-all feedback interfaces can damage brand consistency and reduce response rates. Your customers expect a seamless, branded experience across all touchpoints. With Alchemer, you can customize every touchpoint to match your brand identity.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Alchemer Mobile

NOVEMBER 8, 2022

includes powerful new out-of-the-box features to make it easier for brands to collect customer feedback within their mobile experiences and take action on the voice of the customer. “Now with just a few clicks, every brand can ask questions confidently knowing they are able to follow up with all of their customers in an instant.”

Product Research 244

Product Research User Testing Feedback Software Feedback Loop 244

Alchemer Mobile

APRIL 12, 2022

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. In 2021, brands were able to have more free conversations with their consumers.

Travel 261

Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

MARCH 16, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. There are three focus areas for brands to prioritize in order to win in 2021 and beyond: Focus on retention, not acquisition.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Alchemer Mobile

APRIL 5, 2022

When Finance brands segmented interactions based on shifted emotions, their 30-day retention for both Fans and Risks increased to 87%; 90-day retention for both Fans and Risks increased to 82%; and annual retention for Fans increased to 67% and to 61% for Risks. Bonus reading and resources. Download your copy here.

Finance 261

Finance User Testing Feedback Software Research Software 261

Alchemer Mobile

MAY 18, 2022

Brands in Business Services had varied experiences in 2021. Brands working in monitoring and security faced hurdles more in-line with regular marketplace patterns. Bonus reading and resources. The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report.

Data Visualization 264

Data Visualization Reporting Tools Feedback Software User Testing 264

Alchemer Mobile

MARCH 31, 2022

In 2021, 64% of consumers prompted responded that “Yes,” they loved the brand. These quick responses are a great way for brands to quickly understand consumer emotion without asking people to leave the app for feedback, or to take another step away from their intended use of the app. Expressed customer sentiment.

User Testing 263

User Testing Feedback Software Customer Experience Customer Feedback 263

Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. In 2021, brands talked to more of their consumers than ever before, while clearly shifting their strategies toward retention.

User Testing 264

User Testing Feedback Software Customer Feedback Customer Experience 264

Alchemer Mobile

MAY 12, 2022

Brands were still eager to talk to their consumers, but the 2021 data story paints an interesting picture around caution in their approach, particularly around surveys. Basing product decisions on only 5% of your brand’s consumer base is a flawed and dangerous strategy. Bonus reading and resources.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

Alchemer Mobile

MARCH 22, 2022

Food and Drink brands who looked at retention through Fans and Risks segments made exceptional strides, particularly in long-term retention. In 2020, many Food and Drink brands increased their mobile offerings and wanted to get more feedback than they’d ever had before. Additional reading and resources. Shifted emotions.

Reporting Tools 264

Reporting Tools User Testing Data Visualization Feedback Software 264

Userpilot

OCTOBER 28, 2024

This survey can help you deliver tailored content to your audience with different onboarding elements: interactive walkthroughs , resource center , user onboarding checklists, tooltips, and surveys. This means using the welcome survey discussed above to learn what users expect from your brand. – to gamify their onboarding.

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Product Innovation Educators

MARCH 4, 2024

I have enjoyed being a member of PDMA for more than a decade, finding their resources and network very valuable. Sometimes we have the temptation to build ten brands at the same time. The celebrity behind the brand helped get people excited. Learn more about them at PDMA.org. Pace yourself. [15:31] You need to go out there.

User Testing 301

User Testing Vision Naming Branding 301

Alchemer Mobile

NOVEMBER 6, 2024

Organizations of all types, from Fortune 500 brands to government agencies and school districts have all been going through Digital Transformation for decades. Sentiment data offers valuable insights into how customers perceive your brand, app, or website. Guessing what customers want is not true customer obsession.

User Testing 100

User Testing Customer Feedback Customer Experience Product Research 100

Alchemer Mobile

APRIL 20, 2022

eCommerce brands were in a boon last year, and they capitalized on engaging with the increased volume of consumers through their mobile experiences. Shopping brands used Love Percent to understand the pulse of consumer sentiment over time, and Love Percent for Retail was 67%, 79% for eCommerce (64% overall).

User Testing 243

User Testing Feedback Software Customer Experience Customer Feedback 243

UX Planet

FEBRUARY 3, 2025

Brand Reputation Designing for accessibility signals inclusivity and social responsibility. This strengthens your brands reputation and fosters trust with users, particularly those in marginalized groups. By prioritizing accessibility, you empower users with disabilities, build trust, and strengthen your brand.

UX 101

UX Research Software Data Visualization User Testing 101

Alchemer Mobile

MAY 19, 2022

Brands in the Utilities industry faced various hurdles throughout 2021. Bonus reading and resources. The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Learn How Pilot Flying J Uses Apptentive Mobile Surveys and Fan Signals.

User Testing 264

User Testing Feedback Software Data Visualization Customer Feedback 264

Userpilot

OCTOBER 19, 2024

By consistently delivering high-quality experiences, you will create loyal customers who stick to your brand and contribute to its long-term success. Helps spread positive WoM Happy customers are more likely to recommend a brand to friends and family based on their positive experiences. Userpilot resource center.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Your targeting can be so much more sophisticated and effective with minimal effort or extra resources. Get started today!

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. This saves companies valuable time and resources. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

The Product Guy

OCTOBER 2, 2016

However, it seemed that it was unanimous that a great PM will do their best to conduct both and collect as much data as possible, even if they have to be resourceful. About Sean Echevarria Sean Echevarria is currently the Manager, Talent Brand for Jet.com , the shopping site dedicated to saving you money. SOFT SKILLS > HARD SKILLS.

User Testing 367

User Testing Product Research Product Manager Product Management 367

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. On average, most brands only hear from less than 1% of their customers surveyed. How to create mobile surveys.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Product Innovation Educators

MAY 8, 2023

If it’s not a high priority, what else could we do with those resources?” If you can automate a process, get efficiencies out of the innovation process, assign resources appropriately, and make better bets, then you can unlock better business decisions around your innovation investment. What resources did we apply?

User Testing 287

User Testing Data Visualization Customer Experience Feedback Software 287

Product Innovation Educators

OCTOBER 31, 2022

That is why I’m inviting you to be a founding member of a brand new product I’m launching—the Product Mastery Now Community. That is why I’m inviting you to be a founding member of a brand new product I’m launching—the Product Mastery Now Community.

Roadmap 243

Roadmap Download Branding Customer Experience 243

Alchemer Mobile

AUGUST 24, 2021

Dedicate the resources your app deserves. But once you have restructured your marketing budget to give your mobile apps their due resources, you need to plan how that budget will be used. Oftentimes, marketers undervalue mobile advertising. They dedicate only a small percentage of their marketing budget to mobile app marketing.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

Product Innovation Educators

JANUARY 30, 2023

Emily is now a customer experience strategist for Landor & Fitch, the New York-based brand and design group. Before we prototyped, we analyzed the resources these opportunities would require and their potential impact. After prototyping, iterating, and testing, we ended up going with the website and accompanying resources.

User Testing 249

User Testing Education Customer Feedback Product Research 249

Intercom, Inc.

AUGUST 11, 2022

But facing economic uncertainty coupled with fewer resources, support teams need to work smarter, not harder to increase loyalty. What’s bad for customers is bad for business: 58% of consumers will stop purchasing from a brand that does not provide personal experiences they value. Learn how in our new guide.

Data Visualization 237

Data Visualization Download Customer Experience Strategy 237

UX Planet

DECEMBER 25, 2024

Dont get me wrong; some brands get it and appreciate the behavioural impact of UX and how it can influence meaningful conversion. Negative feedback spreads like wildfire, damaging a brands reputation and discouraging future customers. However, companies persist in asking, What is the ROI of UX?

UX 105

UX Feedback Software Customer Experience User Testing 105

Alchemer Mobile

JANUARY 4, 2022

Here are some of the top highlights from this past year: We analyzed hundreds of millions of pieces of mobile customer feedback data across iOS and Android apps in our 2021 Mobile Engagement Benchmark Report , helping brands understand how they stack up to their competitors. NPS is Broken: 6 Strategies for How to Fix It.

Magazine 245

Magazine User Testing Feedback Software Webinar 245

The Product Guy

APRIL 21, 2019

ReSource- Use existing products and introduce a new ingredient. Builds brand. When a company wants to create secret menu items, there are four main ways they can do this: ReDesign- Use existing ingredients and create a new product from scratch. Chicken Nuggets into Fish McBites). Bread + Source New Ingredient –Nutella).

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378