Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. TL;DR Product differentiation is the process of making your products stand out by leveraging their unique qualities.

Differentiation 89

Differentiation Analytic Tools Research Software Feedback Software 89

Alchemer Mobile

NOVEMBER 10, 2022

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

The Product Coalition

DECEMBER 11, 2019

One thing above all makes a successful startup: people who purchase and love the product. If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). But how come it’s so challenging to reach success as a startup?

User Testing 93

User Testing Data Visualization Product Marketing Product Research 93

The Product Coalition

OCTOBER 25, 2020

The most talented and trusted 2D animation video production companies on the global scale?—?here. Do you want to make your brand stand out from the competition in the modern digital market? The studio offers a full video production process spanning briefing, script, storyboard, illustrations, voice-over, and animation.

Airlines 157

Airlines Magazine Advertising Travel 157

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 94

Research Software Feedback Software Product Marketing Marketing 94

Andrew Chen

JANUARY 9, 2020

Fascinating discussion about what it’s like for a serial entrepreneur to raise money, operate a startup, lessons learned, etc. Why startups are hard – the math of venture capital tells the story. Why startups are hard – the math of venture capital tells the story. Is your startup idea already taken?

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

The Product Coalition

MAY 3, 2020

A Freshly-Minted Startup Here to Redefine Social Media Management More than three decades ago, becoming an entrepreneur was not for everyone. As the founder and manager of a personal brand myself, I can’t emphasize the need for these tools enough. Also, the product tours, chat-bot, and support materials came in very handy.

Research Software 91

Research Software Reporting Tools Startups Customer Experience 91

Intercom, Inc.

SEPTEMBER 19, 2019

It’s a timely conversation for us, coming hot on the heels of the release of our book Intercom on Sales last month and Steli’s own book The 2020 Startup Sales Playbook this week. Here are five quick takeaways: To establish a stronger brand and protect the company from competition, Steli recently rebranded Close.io to Close.com.

Weak Development Team 184

Weak Development Team Startups Customer Experience Reporting Tools 184

Sachin Rekhi

JULY 24, 2019

And finally, when you are bringing a brand new product to market, regardless of whether you are at a startup or at an established tech company, the task requires a unique set of skills as an innovator to discover and reach product/market fit.

User Testing 150

User Testing Product Manager Product Management Management 150

NextBigWhat

AUGUST 2, 2019

Packed with practical insights from industry experts, the course will help you: Understand the role of a product manager and how the role intersects with others in the organization. Test product positioning and messaging. Transitioning into Product Management Role How does the role intersects with others in the organization.

User Testing 94

User Testing Branding Feedback Software Product Manager 94

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Paid marketing activity will be important here, as will brand equity. Purchase process.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 94

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 94

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 83

Research Software Analytic Tools Feedback Software Data Visualization 83

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 85

User Testing Product Research Product Marketing Customer Feedback 85

Product Management Lessons from the Trenches

JULY 17, 2018

“Things would be much better at a startup…” It turns out that?—?just people at a startup don’t automatically have a common understanding of their products’ value propositions either. And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Userpilot

MAY 10, 2022

Can you measure product-market fit without a PMF survey? Collecting and analyzing customers’ feedback is the best way to understand how they feel about your product offering and if their demand level is enough to sustain your business long-term. Let’s see how to measure product-market fit using micro surveys.

User Testing 83

User Testing Product Research Feedback Software Product Marketing 83

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [.].

Feedback Software 113

Feedback Software Customer Experience Product Research Technical Review 113

The Product Coalition

DECEMBER 11, 2023

Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. Note: everything I say here is true for mature product companies as well. The reason I’m talking here primarily about startups is that they are much more volatile than larger companies.

Startups 78

Startups User Testing Customer Experience Roadmap 78

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions. Supporting tech.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. The Product Experience is hosted by Lily Smith and Randy Silver.

Product Research 126

Product Research Customer Experience Entertainment Consulting 126

Intercom, Inc.

OCTOBER 15, 2020

While at the same time, the fact this is that every startup and every, almost every company struggles with sales in one way or another?” One of the things we always came back to (especially me having done seven startups) was that the hardest thing about starting a business is sales. .” Is it memory foam?

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Intercom, Inc.

JANUARY 20, 2022

Speed, the ability to move and improve, to iterate and innovate, is paramount, and if you listen to Intercom on Product regularly, this probably sounds familiar. Not too long ago, when Intercom turned 10 , we dedicated an entire episode to speed , or why startups should always strive to keep momentum as they scale.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Intercom, Inc.

APRIL 4, 2019

It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. This is episode four of Scale , a brand new podcast series on moving from startup to scale up.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

The Product Coalition

OCTOBER 25, 2021

CEOs of Product companies, though they might never have climbed the Product Management corporate ladder before, can be considered Product Leaders for their impact on the Product world. Note: These don’t just apply to vanilla Product Management. Vision and Storytelling In Product, we often talk about the North Star.

Leadership 174

Leadership User Friction Product Research Customer Experience 174

Sachin Rekhi

JUNE 20, 2016

The innovators are the product managers tasked with the incredibly challenging job of finding product/market fit for a brand new product. It also turns out that every product manager in-fact does activities embodied in all three roles, but with differing levels of focus. Innovators. A Few Words of Advice.

User Testing 167

User Testing Customer Experience Analytic Tools Product Research 167

Intercom, Inc.

APRIL 25, 2019

If you’re reading this, you might be familiar with Paul Graham’s famous article “ Startup=Growth ,” where he lays out the difference between traditional businesses and startups. Paul Graham puts it like this: “A startup is a company designed to grow fast”. Another key question is whether your product can serve both markets.

Data Visualization 136

Data Visualization Research Software Reporting Tools User Testing 136

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. But I have put that aside, accepted her kind offer to join for free, took a brand new notebook, and set out to learn.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Guy

SEPTEMBER 27, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Intercom, Inc.

MAY 2, 2019

This is episode eight of Scale , a brand new podcast series on moving from startup to scale up. I remember when I was doing my own startup where anyone who signed up, we send them an email and say, ‘Hey. And time is money, especially for startups. Thanks for signing up.

User Testing 184

User Testing Customer Experience B2C Customer Feedback 184

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. The Product Experience is hosted by Lily Smith and Randy Silver.

Product Research 109

Product Research Customer Experience Entertainment Consulting 109

Lenny Rachitsky

DECEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter. This post is now the single best way to find my best stuff across both the newsletter and podcast.

User Testing 114

User Testing B2C Product Research B2B 114

The Product Guy

OCTOBER 25, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Innovatemap

JANUARY 26, 2021

Innovatemap, a digital product agency and three-time Inc 5000 award winner, announced today the addition of five new hires, a new client delivery service, and a new location for service delivery. The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand.

Research Software 98

Research Software Web Developers Web Development Vision 98

Intercom, Inc.

SEPTEMBER 26, 2019

With any hot topic in the startup world, it’s helpful to start by establishing terms. In this case, Ceci Stallsmith likes Bill Gates’s – a platform occurs when the value of the stuff built on top of your product surpasses the value of your product by itself. What follows is a lightly edited transcript of the episode.

User Testing 170

User Testing Data Visualization Customer Experience Weak Development Team 170

Intercom, Inc.

MAY 30, 2019

“We have a principal here called ‘Ship to Learn’, which is that when we ship something, our intent is to learn” Paul: Obviously, when you launch a product, a brand new product, you want to learn what’s good, what’s bad. Des: It resonates strongly with me.

User Testing 194

User Testing Feedback Software Customer Feedback Data Visualization 194