ProductPlan

MARCH 31, 2022

Lessons from a Product Launch: Rivian. Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world. And so much more!

Product launches 98

Product launches Automotive Research Software Product Research 98

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS? Pre-launch phase.

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Mind the Product

MARCH 8, 2017

In this talk, Jesus Ramirez , VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? Traditionally branding has been clearly separated from product.

Branding 63

Branding Customer Experience User Experience Messaging 63

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

Product launches 98

Product launches User Testing Product Research Feedback Software 98

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. I’m Paul Adams, our Chief Product Officer here at Intercom.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

The Product Guy

APRIL 21, 2019

Builds brand. If you want to take a product-centric approach to product management, a secret menu will delight customers and is an excellent way to gain a competitive advantage. Start taking steps to discover product modifications that respond to your customers’ unmet needs. Higher revenue and market share.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

OCTOBER 19, 2024

By consistently delivering high-quality experiences, you will create loyal customers who stick to your brand and contribute to its long-term success. Helps spread positive WoM Happy customers are more likely to recommend a brand to friends and family based on their positive experiences. Userpilot review on G2.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Alchemer Mobile

JULY 22, 2021

Product adoption is key to customer retention. If a company has a high product adoption rate, that’s a sign of the right market fit and a product that customers actually want. Better product adoption metrics mean higher customer lifetime value and therefore increased ROI and growth.

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Product launches 59

Product launches User Testing Management Management 59

Pragmatic Marketing

MAY 23, 2017

Put another way: Your personal brand is more important than ever. You are a product. And if you are the product, why not manage your personal brand like a product? Your Career and the Product Lifecycle. The key is to create long-term extensibility for your brand. What you need is a product strategy.

Branding 70

Branding Product Research Roadmap Customer Experience 70

Mind the Product

NOVEMBER 28, 2018

Well, according to the Center for New Product Development , “the average new product development project exceeds its schedule by 120%.” Over the past 10 years, I’ve encountered my fair share of delayed product launches. Speed to market has become a major competitive advantage for product companies. user personas ).

User Testing 163

User Testing Marketing Product Research Customer Experience 163

The Product Coalition

SEPTEMBER 16, 2019

Product launch failure So I received an email today about the launch of the new experience called Indeed Seen. As a Product Manager, I have always been curious and I love to try new products and learn about their onboarding and UX experience and always keen to learn. Indeed Seen?—?Product Indeed Seen?—?Product

Product launches 60

Product launches User Testing Customer Experience Customer Feedback 60

The Accidental Product Manager

NOVEMBER 13, 2017

Samsung’s product managers did the right thing – they issued a recall notice for their phone and offered to replace them. Yes, this is an expensive undertaking; however, the value of the Samsung brand name is at stake here and so this kind of dramatic action is required. The post When Is A Product Launch Not A Product Launch?

Product launches 56

Product launches Naming Customer Experience Branding 56

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.

Product launches 52

Product launches Research Software User Testing Differentiation 52

The Product Coalition

MARCH 19, 2021

With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research. Do we have a detailed branding strategy? It’s good branding. Branding is an important component of marketing, whether you’re an emerging or tenured brand.

Development 133

Development Product Research Research Software Technical Review 133

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Not every business relies on strategic partners to market, sell, or support its products.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Product Innovation Educators

JUNE 12, 2023

Setting input metrics depends a lot on the product and the specific piece that you’re trying to launch. For my team, we have very clear North star metrics for each product. For example, when I was head of brand management for YouTube video ads, we had three products: search lift, brand lift, and conversion lift.

User Testing 253

User Testing Customer Feedback Customer Experience Product Management 253

Roman Pichler

JUNE 28, 2016

As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. Having a single product owner in place supports this: if no consensus can be achieved about what to do next, the product owner decides.

User Testing 221

User Testing Customer Feedback Product Research Feedback Software 221

Product Innovation Educators

SEPTEMBER 2, 2024

By consistently probing deeper with “why” questions, product managers can uncover insights that lead to breakthrough innovations and products that truly resonate with customers. For example, when researching a new coffee maker, asking “Why do you prefer your current brand?”

User Testing 280

User Testing Product Research Market Research Research Software 280

Mind the Product

AUGUST 16, 2022

It seems like everyone on the product scene is about launching brand new products in large organisations, however on this weeks podcast, we speak with Ben Sehl, Senior Product Lead from Shopify to hear his thoughts on doing this in the most effective ways. [.]

Product Research 209

Product Research Branding Product launches Leadership 209

Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Intercom, Inc.

APRIL 9, 2018

Speak passionately about your brand and values. How to use live chat for a product launch. The post The art of competitive selling: how to sell your product in a crowded marketplace appeared first on Inside Intercom. And if you win on price alone, as soon as there is a cheaper option, your customers will churn.

Research Software 216

Research Software User Testing Software Review Product Research 216

The Product Coalition

APRIL 3, 2019

As your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. Without a consistent brand voice, there’s no way to guide all of those different people into sounding like one unified brand. Is your brand short and to the point?

Product launches 61

Product launches Branding Entertainment Education 61

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. And then turn them into advocates and build them into your brand marketing build them into your launch campaigns. What is your guys's process internally for that? This was a big role! So those are two big things.

Product launches 70

Product launches User Testing Research Software Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. And then turn them into advocates and build them into your brand marketing build them into your launch campaigns. What is your guys's process internally for that? This was a big role! So those are two big things.

Product launches 70

Product launches User Testing Research Software Product Research 70

Product Innovation Educators

MARCH 25, 2019

Which is why I spoke with one of the handfuls of people who large brands trust to announce their products at trade shows. There’s always a product marketing person or a director of marketing involved. 10:31] What is a product launch that stands out in your mind? The CMO may also be included.

Presentation 185

Presentation Events User Testing User Friction 185

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Not every business relies on strategic partners to market, sell, or support its products.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Product Innovation Educators

OCTOBER 28, 2016

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 5 ways to kick-start your product management career. (1) 3) Use the product daily. (4) Product lifecycle management – after launch and early adopters. Read about each at [link].

Customer Feedback 124

Customer Feedback Product Management Product Manager User Testing 124

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Product Talk

MAY 3, 2023

If your product is brand new and you think you have no competitors, expand your understanding of competitors. There may be no other software product that does what you do, but if your product solves a problem that is real, there are people solving that problem today. Every day, products launch on Kickstarter.

User Testing 267

User Testing Product Research Testing Feedback Software 267