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Clara Shih, The Facebook Era, and Business Opportunities on Facebook

Sachin Rekhi

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

Seminar 60
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Everything we’ve learned about scaling sales

Intercom, Inc.

There were a thousand people in this seminar that he was doing, and it was just Q&A. Let’s do a fair amount of analysis and understand the market opportunity in our position within it.” Or more commonly, the marketing team might think, “Our job is building brand.” We don’t sell our brand.

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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

Marketing teams generally focus on building the brand, increasing product awareness, and bringing in marketing-qualified leads (MQL). After a lead converts, the rest of the customer lifecycle will determine whether they become long-term users or even brand advocates.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy. Conducting regular educational seminars, demos and pitches is also extremely important, helping to remove barriers to adoption. But sales alone will not succeed.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. In the past few years, Northpass has helped some of the world’s most innovative brands (Uber, Shopify, Airbnb, and The Economist) with developing their online learning centers. What Is Customer Training?

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Harnessing Anime’s Growing Popularity for Effective Marketing Strategies

freshtrax

This project will capitalize on the increasing popularity of anime to spread Yanmar’s brand awareness to a global audience. This 2019 KFC campaign was met with overwhelmingly positive feedback as consumers were shocked and amused in the best ways. Currently, the popularity of anime is on the rise both in the U.S. and globally.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Topics: Positioning to scaling success, Building a PMM team for success, Cross-functional collaboration, career development, Demystifying Segmentation, Research & Testing, Hired as a Remote PMM, In-Product Engagements – Lead Customers to the Aha! Each day has its own theme and presentations. When : April 22, 2021 Where: etc.