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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

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How to get started with a competitive positioning strategy

Nulab

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your competitive positioning approach.

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The Power of Mobile Applications: Elevating Business Success Through E-commerce and Customer Engagement 

Alchemer Mobile

By analyzing user behavior and purchase history, you can present tailored recommendations and offers, enticing customers to explore more and make repeat purchases. Such interactive elements not only enhance the shopping journey but also create memorable brand interactions.

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Increase engagement and conversions through social media – 3 key takeaways

Intercom, Inc.

Not only does it feed into your brand’s reputation, but it drives engagement with current and potential customers and it happens to be a pretty good sales opportunity, as Aneto points out: “People that ask questions present a pre-sale opportunity – around 10% of those will end up converting. What did we learn?

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What Startups Seeking Early Stage Investment Need to Know About Product

Innovatemap

The bar investors have is rising as more startups are being developed daily. While some early tech successes pitched investors by simply sharing the ideas they had in their head or presenting prototypes that didn’t work, that approach doesn’t work anymore. Startup founders need to come to the table looking more polished than ever.

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What Makes a Memorable Product Demo and Why is it Important?

Product Management University

Software product demos can also be incredibly valuable for startups who don’t have the luxury of a formalized product marketing function or dedicated sales engineers. . A product demo typically takes the form of a live/virtual presentation or pre-recorded video. You might also like: Great Product Demos: More Presenter Than Product?

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