The Product Coalition

SEPTEMBER 19, 2022

Not so long ago, on a trip down memory lane, I was reminded about a nifty little tape player and recorder machine, that ruled the late 80s and early 90s, and impacted my electronic device brand preference, becoming a young adolescent! My brand loyalty would not have been so strong if it had not been for the introduction to “My First Sony”.

Branding 140

Branding Customer Experience Entertainment Definition 140

Alchemer Mobile

MARCH 8, 2022

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

Alchemer Mobile

MAY 12, 2022

Brands were still eager to talk to their consumers, but the 2021 data story paints an interesting picture around caution in their approach, particularly around surveys. Basing product decisions on only 5% of your brand’s consumer base is a flawed and dangerous strategy. The housing market had a wild year.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

The Product Guy

DECEMBER 10, 2024

In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. However, the journey to developing a robust personal brand is not without its challenges. Common Challenges & Controversies 1.

Branding 60

Branding Product Manager Product Management Management 60

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Risks Shifted to Fans: Customers whose expressed emotion has shifted from negative to positive, or from Risk to Fan.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? The power of persuasion is stronger than ever, and it’s easier than ever to share brand experiences with the entire world. You want to identify customers that adore your brand and want to share that with the world. The best way to give your customers a positive experience? Communication.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Alchemer Mobile

APRIL 13, 2021

Pandemic-driven lockdowns had a positive impact on interactions for Retail and eCommerce apps. Shopping apps typically see relatively low retention due to high marketplace competition and consumers being loyal to multiple brands at the same time. Interactions and Response Rates. The new interactions led to improved retention.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 89

Differentiation Analytic Tools Research Software Feedback Software 89

Alchemer Mobile

MARCH 31, 2022

In 2021, 64% of consumers prompted responded that “Yes,” they loved the brand. These quick responses are a great way for brands to quickly understand consumer emotion without asking people to leave the app for feedback, or to take another step away from their intended use of the app. Expressed customer sentiment.

User Testing 263

User Testing Feedback Software Customer Experience Customer Feedback 263

Alchemer Mobile

APRIL 27, 2021

You can’t get new customers if people don’t trust your brand or product. And what people say and feel about your company, product, or service significantly impacts overall brand reputation. Third-party validation and peer recommendations matter more to people than a brand name alone when making a purchase decision.

User Testing 245

User Testing Product Manager Product Management Customer Experience 245

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Risks Shifted to Fans: Customers whose expressed emotion has shifted from negative to positive, or from Risk to Fan.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Alchemer Mobile

DECEMBER 8, 2022

If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure. When someone gives feedback (whether negative or positive), it’s critical to follow up. An example would be sending an app store Ratings Prompt so they’ll leave you a high rating and positive review.

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

Alchemer Mobile

APRIL 21, 2021

For brands who did this well, the feedback they gathered was able to help them fix bugs, adjust product roadmaps, and generally improve customer happiness. When we layer on sentiment distribution , you can see the difference between negative, neutral, and positive sentiment across app store reviews. Popular Phrases.

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Alchemer Mobile

APRIL 20, 2022

eCommerce brands were in a boon last year, and they capitalized on engaging with the increased volume of consumers through their mobile experiences. Shopping brands used Love Percent to understand the pulse of consumer sentiment over time, and Love Percent for Retail was 67%, 79% for eCommerce (64% overall).

User Testing 243

User Testing Feedback Software Customer Experience Customer Feedback 243

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

Messaging 90

Messaging Positioning Data Visualization User Testing 90

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category. stars to four stars.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Alchemer Mobile

APRIL 6, 2021

Food and Drink consumers also responded marvelously to brands who proactively asked for and acted on their feedback. When we layer on sentiment distribution, you can see the difference between negative, neutral, and positive sentiment across app store reviews. Average 90-day retention (43%) was slightly below the macro average of 48%.

Feedback Software 243

Feedback Software Research Software User Testing Systems Review 243

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Do the metrics show a positive, flat, or negative trend? How will it benefit the company?

Product Research 279

Product Research Technical Review Feedback Software Research Software 279

Alchemer Mobile

FEBRUARY 17, 2021

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. They can help with customer acquisition by sharing positive reviews and recruiting more people into your mobile experience. How has the last year impacted brand sentiment?

Data Visualization 264

Data Visualization Customer Feedback Customer Experience User Testing 264

Alchemer Mobile

APRIL 28, 2021

issues with supply chains, global price drops, and budget constraints impacted each brand differently. When we layer on sentiment distribution, you can see the difference between negative, neutral, and positive sentiment across app store reviews. One size did not fit all for Utilities apps in 2020.

Feedback Software 234

Feedback Software Systems Review User Testing Travel 234

Alchemer Mobile

FEBRUARY 24, 2022

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. The goal of a Net Promoter Score-type survey should be to determine the path necessary to change detractors, neutral customers, and even promoters to strong brand advocates. But where should you start? NPS+ does just that.

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Alchemer Mobile

NOVEMBER 21, 2022

A positive outcome of identifying your fans is identifying the people who are most likely to say great things about you and who’ve already raised their hand and said, “We love this brand.”. This snapshot from Apptentive Insights shows feedback that helps brands drive their product roadmaps. If a customer says, “I’m a huge fan.

Customer Feedback 244

Customer Feedback Feedback Software User Testing Product Research 244

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. So, we won’t waste your time.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Alchemer Mobile

JUNE 16, 2022

It’s much easier for them to simply uninstall an app and move on to the next alternative rather than trying to communicate with a brand and troubleshoot the issue. All too often, brands require customers to leave the mobile app when a question or problem arises. Neither one of these channels is particularly efficient or effective.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Alchemer Mobile

AUGUST 26, 2021

It allows you to have insight into the overall customer experience and larger brand perception. This survey revealed differences in customer sentiment depending on app/brand and insight into purchaser behavior. In fact, most brands only hear feedback from about one percent of their customers.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Alchemer Mobile

JANUARY 26, 2021

As consumers, we now expect the brands we love to deliver the right message , to the right person, via the right medium, at the right place, and at the right time across all of their digital and onsite experiences. The uncertainty of the future shouldn’t paralyze your brand; it should ignite a fire to better understand customers’ needs.

User Testing 246

User Testing Customer Feedback Customer Experience Feedback Software 246

The Product Bistro

JUNE 11, 2021

The brand was Metro. Being a marketing sorta guy, I understand how a product targeted at one market segment can be re-branded and then successfully marketed to another segment. The entrepreneurial marketing person at Metro thought what else is not too large (so a hand-held blower would work) that we can position this as? 

Branding 195

Branding Positioning Marketing 195

Roman Pichler

JANUARY 31, 2023

Vision Inspiring : Describes the positive change the product should create. Business Goals Outcome-based : The desired business benefits, the company’s reason for investing in the product, are clearly described, for example, revenue, brand equity, cost savings. These are vision, target group, needs, product, and business goals.

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Vision Differentiation Download Branding 234

Roman Pichler

SEPTEMBER 13, 2022

The product vision describes the product’s purpose, the ultimate reason for creating it, and the positive change it should bring about. These may include financial goals like a revenue target as well as acquiring new knowledge and developing the brand. This includes the stakeholders, the management sponsor, and development teams. .”

Product Strategy 322

Product Strategy Strategy Vision Product Research 322

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Mobile in-app feedback tools & solutions.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Intercom, Inc.

JULY 6, 2021

Global support teams can positively influence customer retention, especially if they provide service in their customers’ native language. Customers who receive a positive support experience from a company are 65% more likely to recommend that company to a friend. Improved global customer retention. Same thing in Australia.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

Alchemer Mobile

SEPTEMBER 3, 2020

So, what are Travel and Hospitality brands to do? Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty. From account creation to browsing to checkout to shipment tracking, digital is the only place customers are experiencing your brand at the moment.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Sachin Rekhi

APRIL 12, 2020

The most successful businesses realize this and work hard to continually protect their strategic position. Netflix's traditional streaming service put it in a precarious strategic position as it had to continually license content from owners, pay licensing fees based on consumption, and renegotiate those deals every few years.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. For example, 65% of social media users expect brands to respond on those channels, in the same way they would if they inquired on your website.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Alchemer Mobile

MAY 17, 2022

Customer sentiment : How do customers feel about your product and brand? You can use this data to track changes in customer emotion and hone in on why customer feelings changed, positively or negatively. Why do they feel that way? Step 2: Determine what feedback methods will fill the gaps.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246