The Product Coalition

MARCH 9, 2022

A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. The answer lies in restaurant branding and marketing strategies. Restaurant branding seems not simple as you might think of choosing a catchy name and its impressive logo.

Branding 171

Branding Strategy Feedback Software Research Software 171

Product Innovation Educators

FEBRUARY 1, 2021

Visual storytelling makes a huge difference for businesses because audiences want to get to know the brands they’re buying from, but they often don’t want to take the time to read content that delivers authenticity and transparency. If brands are leading with stock imagery, they’re not even doing what any of us can do.

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

Alchemer Mobile

NOVEMBER 13, 2024

Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. This reinforces a positive experience and encourages future participation in surveys. Customer satisfaction surveys are more powerful than you might think.

Customer Satisfaction 238

Customer Satisfaction Product Research Data Visualization Customer Feedback 238

The Product Guy

MARCH 19, 2025

The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty. Teams that continuously refine positioning and functionality ensure their products stay valuable instead of falling behind competitors. Impact-driven sustainability wins.

Development 195

Development User Testing Customer Feedback Customer Experience 195

Product Innovation Educators

FEBRUARY 17, 2025

Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. She positioned herself at the intersection of different functions, collecting input from business stakeholders to define problems, then transmitting requirements to development teams to create solutions.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

The Product Coalition

SEPTEMBER 19, 2022

Not so long ago, on a trip down memory lane, I was reminded about a nifty little tape player and recorder machine, that ruled the late 80s and early 90s, and impacted my electronic device brand preference, becoming a young adolescent! My brand loyalty would not have been so strong if it had not been for the introduction to “My First Sony”.

Branding 153

Branding Customer Experience Entertainment Definition 153

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Alchemer Mobile

MARCH 8, 2022

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Product Innovation Educators

OCTOBER 19, 2020

Those topics and more are in a new book titled Hello, My Name Is Awesome: How to Create Brand Names That Stick. Alexandra has created names or renamed many brands and products you would recognize, including the Wendy’s Baconator. This includes: Background information on the product, target audience, and desired brand experiences.

Naming 307

Naming Branding Customer Experience Consulting 307

The Product Guy

FEBRUARY 27, 2020

A risk is an uncertain event that may have both a positive or negative impact on a product. We measured our metrics after the implementation of the animations and we saw a positive increase in all of our metrics. All most all of the metrics showed a positive increase. JCDecaux mainly offered advertising products.

User Testing 419

User Testing Weak Development Team Product Research Customer Experience 419

Userpilot

OCTOBER 19, 2024

According to a Deloitte report , positive customer experiences can lead to a 140% increase in spending compared to negative ones. You can do this by calculating the percentage of positive responses (satisfied and very satisfied) you received. Enhances your brand reputation As of this year, over 70% of people in the US use social media.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Alchemer Mobile

MAY 12, 2022

Brands were still eager to talk to their consumers, but the 2021 data story paints an interesting picture around caution in their approach, particularly around surveys. Basing product decisions on only 5% of your brand’s consumer base is a flawed and dangerous strategy. The housing market had a wild year.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Risks Shifted to Fans: Customers whose expressed emotion has shifted from negative to positive, or from Risk to Fan.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? The power of persuasion is stronger than ever, and it’s easier than ever to share brand experiences with the entire world. You want to identify customers that adore your brand and want to share that with the world. The best way to give your customers a positive experience? Communication.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Alchemer Mobile

APRIL 13, 2021

Pandemic-driven lockdowns had a positive impact on interactions for Retail and eCommerce apps. Shopping apps typically see relatively low retention due to high marketplace competition and consumers being loyal to multiple brands at the same time. Interactions and Response Rates. The new interactions led to improved retention.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

UX Planet

DECEMBER 25, 2024

You see, a positive user-centred designercan; Increase engagement, Build loyalty, and,yes, Contribute positively torevenue I just feel that the moment we link UX to financial metrics, the conversation about the value of UX goes out thewindow. However, companies persist in asking, What is the ROI of UX? Enjoyed this?

UX 105

UX Feedback Software Customer Experience Customer Feedback 105

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. The business goals, finally, state the positive impact the product should achieve for the business.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Alchemer Mobile

APRIL 27, 2021

You can’t get new customers if people don’t trust your brand or product. And what people say and feel about your company, product, or service significantly impacts overall brand reputation. Third-party validation and peer recommendations matter more to people than a brand name alone when making a purchase decision.

User Testing 245

User Testing Product Management Product Manager Customer Experience 245

Product Innovation Educators

APRIL 3, 2023

It’s about using data to uncover insights and the best place, time, and way to speak to a consumer on behalf of a brand. Then deliver that in an effective way and measure the success of that against brand goals. [7:14] Now, you can track advertising exposure all the way through to the brand’s ultimate success measure.

Data Visualization 267

Data Visualization Marketing Advertising Analytic Tools 267

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Risks Shifted to Fans: Customers whose expressed emotion has shifted from negative to positive, or from Risk to Fan.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Do the metrics show a positive, flat, or negative trend? How will it benefit the company?

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

Product Talk

DECEMBER 11, 2024

Tweet This When you consider employee experience to be a product and People Ops to be the product team, this impacts how you frame other teams like recruiting and employer branding. While theyre still testing this process, so far the feedback has been very positive.

Product Research 184

Product Research Customer Experience User Testing Feedback Software 184

Alchemer Mobile

DECEMBER 8, 2022

If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure. When someone gives feedback (whether negative or positive), it’s critical to follow up. An example would be sending an app store Ratings Prompt so they’ll leave you a high rating and positive review.

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

Alchemer Mobile

APRIL 21, 2021

For brands who did this well, the feedback they gathered was able to help them fix bugs, adjust product roadmaps, and generally improve customer happiness. When we layer on sentiment distribution , you can see the difference between negative, neutral, and positive sentiment across app store reviews. Popular Phrases.

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Alchemer Mobile

APRIL 20, 2022

eCommerce brands were in a boon last year, and they capitalized on engaging with the increased volume of consumers through their mobile experiences. Shopping brands used Love Percent to understand the pulse of consumer sentiment over time, and Love Percent for Retail was 67%, 79% for eCommerce (64% overall).

User Testing 243

User Testing Feedback Software Customer Experience Customer Feedback 243

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category. stars to four stars.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Alchemer Mobile

APRIL 6, 2021

Food and Drink consumers also responded marvelously to brands who proactively asked for and acted on their feedback. When we layer on sentiment distribution, you can see the difference between negative, neutral, and positive sentiment across app store reviews. Average 90-day retention (43%) was slightly below the macro average of 48%.

Feedback Software 243

Feedback Software Research Software User Testing Systems Review 243

Alchemer Mobile

FEBRUARY 17, 2021

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. They can help with customer acquisition by sharing positive reviews and recruiting more people into your mobile experience. How has the last year impacted brand sentiment?

Data Visualization 264

Data Visualization Customer Feedback Customer Experience User Testing 264

Alchemer Mobile

APRIL 28, 2021

issues with supply chains, global price drops, and budget constraints impacted each brand differently. When we layer on sentiment distribution, you can see the difference between negative, neutral, and positive sentiment across app store reviews. One size did not fit all for Utilities apps in 2020.

Feedback Software 234

Feedback Software Systems Review User Testing Travel 234

The Product Guy

DECEMBER 15, 2019

Prior to iFundWomen, Maya held positions at JPMorgan Chase and Techstars. Previously he worked for two of the UK’s largest banks, RBS/NatWest and Barclays, on their Mobile Banking apps, and most recently for The Sun, one of the world’s largest online publishing brands, where he was responsible for their news apps.

Technical Advisors 370

Technical Advisors Analytic Tools Product Management Product Manager 370

Alchemer Mobile

FEBRUARY 24, 2022

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. The goal of a Net Promoter Score-type survey should be to determine the path necessary to change detractors, neutral customers, and even promoters to strong brand advocates. But where should you start? NPS+ does just that.

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Alchemer Mobile

NOVEMBER 21, 2022

A positive outcome of identifying your fans is identifying the people who are most likely to say great things about you and who’ve already raised their hand and said, “We love this brand.”. This snapshot from Apptentive Insights shows feedback that helps brands drive their product roadmaps. If a customer says, “I’m a huge fan.

Customer Feedback 244

Customer Feedback User Testing Feedback Software Product Research 244

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?

Banking 75

Banking Data Visualization Feedback Software Customer Experience 75