Remove Branding Remove Naming Remove Weak Development Team
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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? 1 Poor definition of value proposition and feature focus.

Branding 209
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Common Product Vision Board Mistakes

Roman Pichler

It can also result in a large product backlog and high development cost: The greater the number of people who should benefit from your product is, the more diverse their needs are likely to be, and the more features are usually required to address them. Instead, they require tough strategic decision and clear focus. Needs are Features.

Vision 334
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525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD

Product Innovation Educators

How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. They decided to keep both brands and reframe their marketing.

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

As its name suggests, this roadmap focuses on product goals and outcomes, such as acquiring customers, increasing engagement, and future-proofing the product by removing technical debt. This approach is problematic for the following three reasons: It does not leverage the creativity and knowledge of the stakeholders and development teams.

Roadmap 354
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UX Analytics: It’s Not Just About Data Collection and Methods

Userpilot

Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Poor performance includes slow loading times, complex design, confusing navigation, and unresponsive features. To assign meaning to whether the numbers are good or bad, context is crucial.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

ML products also require us to manage relatively large technology risks – this is an area where, unlike in most other product development, technical limitations might render the entire design impossible. Resolution Bot is a product that automatically answers the repetitive questions faced by customer support teams. Key takeaways.